Standing On The Shoulders Of CHIC &Nbsp; Designer Gallery FIND&Nbsp; NEW&Nbsp; ENERGY

As consumer demand becomes more and more personalized, designer brand is gradually becoming mature.

China's international clothing and Accessories Fair (CHIC) has given more attention and support to the designer brand, which is increasingly favored by the market.

The designer corridor with the theme of "crossing FIND NEW ENERGY" is clear, and everything we can do for the rise of Chinese designer strength.

In 2012, the "CHIC designer corridor" will be more professional than before. The elite designers and fashion designers will be gathered here.

CHIC will build a professional platform for them to meet and display the market here.

CHIC is undoubtedly domestic.

Ji Yao: believe in the growth of designers

Ji Yao's brand designer "Ji Yao" will be exhibiting CHIC2012. Its brand purpose is "to design clothes with unique beauty and suitable for everyday wear".

Independent design and R & D team and independent production line are the vitality of the company, and the requirements of fabric matching and version processing are almost demanding.

Ji Yao participated in CHIC for the first time and regarded it as a tentative step.

"This is our most precious experience."

Chief designer Wang Xiaona said.

At present, the domestic designer brand is not yet mature, but Wang Xiaona is full of confidence in the future: the development of designer brand has vitality.

Because there are many talented and experienced designers in the country. These designers have their ambitions, hoping to do what they want to do and do well.

Although they may be hindered by various factors, over time.

GRACE CHEN: build your own advanced customization

The designer brand "GRACE CHEN" is still young, but its president and chief designer, Chen Yehuai, believes that the unique brand positioning will make it grow fast.

Chen Yehuai, an industrialist from the United States, has a vision of China's current fashion: "the degree of fashion of a country depends on the people of this country, not just a few fashionable people."

She believes that the difference between domestic and foreign fashion is not the designer but not the big brand, but the importance of the public and the dress concept of the Chinese.

In the United States, even the most hard-working manual workers are very fastidious when they come to festivals or parties.

Designer brand should not only highlight its own style, but more importantly, to achieve the most beautiful requirement of customers.

It is important to train designers, but it is also important to train fashion people equally. Designer brand is responsible for guiding them to have their own dressing taste.

Chen Yehuai said, "GRACE CHEN" customer group is China's high-end crowd.

"We will provide them with customized services for formal occasions.

Although we can't change the concept of everyone, we may change a part first. "

She said with a smile.

In 2011, "GRACE CHEN" took part in CHIC for the first time, and now Chen Yehuai is still very excited.

"CHIC let me know the national market, understand what our colleagues are doing, and bring us a steady stream of customers."

For her return to China, CHIC gave her a clear look at the Chinese market.

FA Xin: supporting China with CHIC

"Our relationship with CHIC is more like a friend than a exhibitor. It is a partner for many years."

Zhao Qian, director of the new fashion agency, said.

Similarly, as carriers of fashion, they are all in China.

The arrival of CHIC is mainly to promote the designers of the new generation in China, so that they can integrate with the domestic and international standards, help them grow, and let their minds contact with the reality of the clothing industry, sparking sparks.

Speaking of designer brand, Zhao Qian said that designer brand is not to cater to the brand of the market, but to lead the market brand.

Now the designer brand has gradually found its own direction.

With the change of economic structure, with the change of public consumption concept, China's market demand will change greatly every five years.

This is a good time for designer brands to guide the public.

In the future, designer brands will have more and more markets.

With the popularity of the buying system and the development of multi brand stores, some designer brands may be eliminated, but the brands left will find suitable space for their survival.

Comme Lun: aspire to be amazing

The romantic "Comme Lun" brand will debut for CHIC2012 for the first time to show her unique beauty, bring fashionable fashionable dress with strong wearability, and create confidence, independence and elegance for urban women.

Shenzhen Yaxi Garment Co., Ltd., at the beginning of its founding, led Comme Lun to attend the clothing event CHIC, and proved its strength.

Knitting and printing are the main hits of "Comme Lun". Creative director Qiu Zihao describes his fashion as "modern unruly romanticism".

As a new designer brand, Comme Lun hopes to create its unique brand image on CHIC.

Qiu Zihao revealed that the brand will be displayed in the form of "party animal" theme party, bringing the dynamic aesthetic feeling to the CHIC exhibition, integrating the art of exaggeration and wearability perfectly.

"We will use images, wind and dynamic models to express exaggerated and deformed clothing, but when it comes back to its original form, it will be an ordinary dress."

Qiu Zihao revealed his expectations for CHIC this year. It seems that he is sure to win the blockbuster of "Comme Lun".

For designer brand, Qiu Zihao summed up the regional differences: the northern faction represented by Beijing pays more attention to internationalization and fashion, but with less practicality and higher price. Shanghai's brand style is exquisite and exquisite, closer to advanced customization; and Guangdong's southern brands focus more on bulk garments and lack of new designers.

Faced with such a situation, Qiu Zihao, as a new designer of the southern design, is determined to create a brand image of the south.