NOVOMANIA&Nbsp; 2011 International Brand Clothing Exhibition Is Brilliant.

In December 15, 2011, Shanghai -NOVOMANIA, as China's largest fashion show, aims to showcase the most fresh and dynamic international fashion clothing brand to the Chinese market. clothing Industry leaders provide more space for more business opportunities.

NOVOMANIA successfully held two exhibitions, attracting more than 11000 participants. This NOVOMANIA will be moved to the Shanghai World Expo exhibition hall. It is also the largest exhibition hall in Asia so far, covering an area of 25000 square meters. NOVOMANIA will introduce more than 200 brand new brands this year, and its brands all over Europe, the United States and Asia. Next from March 7th to 9th, we will meet with the public. The number of visitors is expected to reach a record number of 20000, including retailers, distributors, brand agents, buyers and mass media.

To coincide with this exhibition, the Expo exhibition hall will be divided into five main areas: cowboy, fashion, shoe accessories, street movement and modern clothing. At the same time, in the central area of the retail real estate area, developers and upcoming projects will be concentrated.

NOVOMANIA is the only one to separate the retail real estate into one. region The clothing exhibition highlights the importance of the linkage between international clothing brands and domestic market developers and potential distributors.

"Replay brand is honored to participate in the third and so far the largest NOVOMANIA exhibition in Shanghai," said OliverPetragallo, director of sales and marketing at Replay brand Asia. "This exhibition gives us the opportunity to go deeper into China's vibrant market and strengthen our brand image. At the same time, we also hope that through this exhibition, we will strengthen our friendly cooperation with franchisees and expand brand sales channels. "

"Our OVS brand is going to show our latest series in March next year. It is really a very exciting thing," said FranzHillburger, chief executive of OVS brand China. "This exhibition will provide us with an excellent stage. We will seek more business opportunities and show our brand to the most influential industry leaders in China's apparel industry. NOVOMANIA is of great commercial value to the garment industry. We are looking forward to it. "

The theme of this year's exhibition is "Hyperreality", that is, show yourself, with a view to breaking through unlimited potential. In order to show this theme, NOVOMANIA will present "FashionHouse" for the first time. There will be a model show every day, showing cutting-edge brand clothing. At the same time, the industry forum (SeminarHouse) will be held by the industry guests to conduct in-depth seminars, covering: the forefront of the retail industry concept, shop visual display and other popular topics.

"We are looking forward to enabling our exhibitors and retailers to feel the new wave of China's clothing industry," said Mr. GuilhermeFaria, executive director of NOVOMANIA. "We are not only providing a platform for the clothing brands and retailers to communicate, but we are also committed to providing better services for all exhibitors, such as each one. Exhibition booth A business card scanner is set up to establish effective means to track potential business opportunities. "

NOVOMANIA is an important summit for the Chinese apparel industry to explore from strategic partners and provide a wealth of information exchange platform to a distinguished service environment and grand opening ceremony.

Mr. Faria added: "we are very proud of the creation of NOVOMANIA, because we believe that its existence will build a bridge between international brand and domestic high-end retail industry, which will make a great contribution to China's clothing market.

NOVOMANIA is the only clothing exhibition that provides one-stop platform in China. It has gathered many foreign brands with great expectations in the growing domestic market. The introduction of Chaoyang brand retail concept and introduction of multi brand business model and other advanced business concepts, NOVOMANIA looks forward to the domestic garment retail industry to a higher industry standard, and occupy a greater industry advantage.

So far, it has been confirmed to participate in NOVOMANIA 2012 international. brand The international fashion brands include Mango, Le Sportsac, Lee Cooper, Superdry, OVS, Replay and so on.