Second Hand Luxury Store &Nbsp; Hidden Behind The Consignment.

The replacement shop is just like a second-hand luxury showroom. Everything is not a shopkeeper. What they have to do is to pull a line between buyers and sellers. There are two ways to buy second-hand luxury goods in Chengdu. One is to charge 15% of the service charge from the paction price, the other is to sell the used luxury package at the agreed price, but also to cash in cash. The limited edition LV package of more than 2 million will be as long as six thousand or seven thousand.

Who is spending second hand luxury goods? It is said that the second-hand luxury replacement shop has entered millions of years. This time, the financial investigation bureau, the reporter went to visit the second-hand luxury store in Chengdu, and unveiled it for you.

1 phenomenon

Second hand luxury stores are opening now.

A small shop decorated with "Golden House", LV, GUCCI, Vacheron Constantin, Patek Philippe, and Hermes.

Reporter statistics found that only in the first city radius of 400 meters within the scope of the Luxus second-hand luxury replacement, love luxury luxury replacement, RT luxury exchange platform, including 4 stores, lux even in Champagne square and the first city opened two stores.

On average, each store displays 100-200 luxury packages.

LV, GUCCI and other brand packages become the main products, the price ranges from one thousand yuan to twenty thousand or thirty thousand, and of course there are many limited edition luxury bags such as Hermes.

Insiders said that the current replacement shop has 1500-2000 luxury packages, with a total value of more than 5 million.

In fact, as early as 2008, there was a second-hand luxury replacement shop in Chengdu, but after a short period of glory, it was quickly and stillness.

"Although there is a market, but not enough nurturing, goods are also difficult to guarantee, so it has been hard to sustain."

The owner of a luxury luxury store in Chengdu said, "customer accumulation is a problem that must be faced by all luxury replacement stores at the beginning of their business. Small advertising has no effect at all. It is entirely spread by word of mouth."

Yu Junjie, vice general manager of Luxe luxuries replacement, said that the reason why lux broke out this year is due to its accumulation of large number of customers. "Some customers have heard that we have opened second-hand luxury goods replacement business. They are glad to hand over their idle bags to us for sale. This is the trust accumulated over the years."

2 customers

Buying luxury goods

Miss Chang, a white-collar worker in a company in Chengdu, often takes part in some important reception work. "Although the salary is paid by the salaried people, the company requires that clothes and manners require international norms."

For this reason, Miss Xu did not spend money on luxuries. Before he went to Hongkong to buy cheap discounts, she used to buy second-hand luxury bags in Chengdu.

Miss Xu said, "it is not embarrassing to buy a bag with a slightly higher grade in the store. It costs two thousand or three thousand yuan, but the second-hand luxury bag of the same price is an identity on the back."

"I often visit second-hand luxury stores."

Long Fei is a business manager of a tourist company. He said he would go to Hong Kong and Macao or go abroad frequently, and he would consider buying it if he saw luxury or limited edition luxury goods.

"I have accumulated some luxuries for a long time, and some have not even removed their bags. I can consign and sell some favorite styles in second-hand luxury stores."

"70% of our stores are white-collar companies, and 30% are limited edition love homes."

A luxury store clerk in Chengdu told reporters.

3 profit

Draw 15% or sell at a fixed price.

The replacement shop is like a second-hand luxury showroom. Everything is not a shopkeeper. What they have to do is to pull a bridge between buyers and sellers.

Reporter visited Milan station, love home luxury replacement and other second-hand luxury replacement stores in Chengdu, the store clerk introduced, now Chengdu second-hand luxury goods and sale there are two ways, one is from the paction price of 15% of the service fee, the other is the new agreement price sale service.

The drawing mode is very simple. The seller pays 15% of the paction price as a commission. The price is that no matter what price the replacement shop will make, the customer will collect the money according to the agreed price and no longer have to pay the service charge.

"The price is mainly for those busy customers who save them a lot of unnecessary trouble."

Luxury replacement shop staff said that customers who buy Bags usually depreciate after they are optimistic about their bags. In order to facilitate pactions, they often have to contact customers on consignment times, which will inevitably disturb customers.

Yu Junjie revealed that at present, there are about 600 packages in Lux fixed consignment, and monthly sales are stable at 20 to 400 thousand yuan.

Rental of luxury goods

Second hand luxury stores can earn money in addition to selling on behalf of others.

Some flats and clubs will invite secondhand luxury stores, hoping that their brand luxury bags will be able to go to the scene of the event.

The luxury of love home has been cooperating with a real estate in Blu ray estate. Lux is working with a number of real estate developers to test the water luxury appraisal.

"Luxury can be a gimmick, which can attract a lot of attention."

Yu Junjie said that this is Lux's new attempt, according to the needs of customers, the luxury package is displayed at the scene of the activity. There are also people specially responsible for explaining the luxury culture and the daily care of luxury goods. This way has won the favor of many high-end customers.

The package fees of different brands are also different. There must be a raise in the number of packages.

"The price is mainly negotiated with the customer, and there is no fixed price, but basically an activity is up to 10 thousand yuan."

In just a few months, lux has worked with Vanke, poly and other real estate projects, at least 30 thousand yuan.

4 Analysis

Single mode is difficult to identify and price.

"The biggest bottleneck is identification."

The relevant person in charge of the luxury goods store said that there was no professional "luxury appraiser" in the mainland. It could only be identified by years of experience. There were no rules, standards or monitoring instruments available for reference.

How to determine the price is not a small knowledge, Yu Junjie said, "Chengdu customers do not have too many concepts of second-hand luxury prices. Only those who frequently contact with second-hand luxury goods can find the right price."

At present, the second-hand luxury stores in Chengdu mainly rely on their own appraisers, through leather materials, touch and other aspects of identification, appraisers will go to Hongkong, Japan and other places to study regularly.

Yu Junjie said: "pricing generally refers to the market in Japan and Hongkong. Every month, we have special people to collect price information, but ultimately we need to negotiate with customers who sell the package a reasonable price and not too high."

The industry said that the replacement or consignment business model is simple, or to promote bilateral pactions for the purpose, or buy low and sell high, and there is not much technical content.

But if it can not be professionally identified and priced, it will be difficult to operate for a long time.

Huaxi Metropolis Daily reporter Li Chen

second-hand

How luxury stores make money

One way

Seller sells 15% of service charge by paction.

Mode two

Talk to the seller about the price, sell the price, make the difference.

Mode three

The sale of luxury goods to the real estate, clubs and so on, each time to get tens of thousands of rents.