China Has Become The Largest Consumer Of Luxury Goods &Nbsp, And The Two Or Three Line Has Become A Growth Point.

PWC released the Asia retail and consumer goods industry in 2012

Luxury brands in China

In this report, PWC mentioned the luxury market in China this year.

As early as last year, the consumption volume of luxury goods in mainland China has risen to fifth in the world. Luxury consumption in Greater China, including Hongkong and Macao, ranks among the top three in the world.

This greatly relieved the luxury goods owners who were affected by the global economic situation and the impact of Japan's earthquake in the beginning of the year.

A few days ago, on the day of the opening of Guangzhou's high-end shopping center, too, there was a long queue at the gate.

It is reported that on the same day, consumers bought a diamond watch with a value of 2 million 800 thousand yuan and a 160 thousand yuan Kylie feather bag.

Miss Jin Lu, a self proclaimed Shopaholic, is crazy. She has swept 9 packages of goods, including handbags, watches, etc., and the netizens estimate that the total value is more than one million yuan.

With such fanaticism, luxury goods are hard to make.

The Swiss luxury group has announced its sales performance in the past 6 months, up 29%.

Among them, sales of jewellery and watches in China were exceptionally excellent. According to the relevant data of Guangzhou friendship, Cartire has increased by more than 30% this year.

The Italy luxury group Prada, with a net sales volume of 1 billion 730 million euros in the first 9 months of this year, increased by 24.9% compared with the same period in 2010; of which, the Chinese market has shown strong performance and the market growth rate reached 42.2%; and the Italy luxury company's Ferragamo announced that the net profit of the sales growth in the first 9 months of this year was also rising, and the strong region was still China.

Two or three line cities into growth point

Due to the importance of the Chinese market, many international first-line brands including French cosmetics retailers L'OCCITANE, Italy fashion company Prada and suitcase maker Samsonite, American fashion brand Coach started competing in Hongkong earlier this year.

Bertelli, chief executive of Prada, said that IPO sites represent the market for Prada to go.

Bain pointed out that although more than half of the mainland's luxury consumption is overseas, especially Hong Kong and Macao, the mainland consumption is indeed increasing.

According to the report, although the luxury market in the mainland has no price advantage, the lavish gifts and fashionable two generation have become the mainstay of the mainland luxury market.

It is said that nearly 50% of the luxury goods in the mainland market are used as gifts. In order to give the recipients the opportunity to choose another luxury, it is also the first choice to buy luxury goods in the mainland cities.

The recipient can also exchange the gift received by the invoice.

PWC also predicts that China's two or three tier cities will become an important luxury market.

Data show that Hangzhou, Wenzhou and other domestic two or three tier cities luxury sales growth rate has exceeded Beijing, Shanghai and Guangzhou and other tier cities.

However, there are also sober voices in the bustle.

According to the analysis of Royal Bank of Scotland, China's luxury consumption in 2012 will be "a bit cold". In 2012, when the global economic situation is uncertain, China's luxury consumption will decrease by at least 20% compared with this year.