Nanan's Light Textile Shoes And Clothing Industry Goes Out Of The New Road Of Differentiation

To create a 50 billion yuan industrial cluster of light textile shoes and clothing, this is another new goal that Nanan has put forward recently. In the year of rabbit, Nanan's textile and footwear industry is going out of a differentiated "low key" line: function. product Market, children's brand new way.

Export ratio exceeds 30%

After more than thirty years of cultivation and development, light and textile shoes and clothing have become the "real talent" of Quanzhou's economy. The capital market has been labeled as "Quanzhou plate" with the label of light textile shoes and clothing. In particular, Jinjiang and Shishi are famous for their large number of brands. Nanan, which drinks the Jinjiang River, has few brands of shoes and clothing. However, people in the industry say that the long term "diving" of Nanan's light textile shoes and clothing has already formed over 10 billion yuan industry. For example, the Wan Jia Mei company, a top-notch clothing company, is a knitting giant. Last year it paid more than ten million yuan. Now it has been listed as a key listed reserve enterprise. The figures from the Nanan Bureau of statistics are more convincing: in the first 8 months of this year, the footwear and textile industry Realization Export output value of 4 billion 127 million yuan, an increase of 34.2% over the same period last year.

Diving research and development

On the afternoon of 14, 5 o'clock, the reporter walked into the office of the chairman of Fujian fly over shoes and Garments Co., Ltd., and saw 7 people sitting around the table shoe. "The ornaments in this color may be more coordinated." Fu Sunhuan, the chairman of the board, was holding a shoe sample in one hand and holding a cut upper shoe in one hand.

As early as three years ago, the global financial crisis, reporters also interviewed Fu Sunhuan. At that time, the company was trying to push the brand products and opened a store in downtown Nanan. Three years later, Fu Sunhuan is adjusting the direction of development. In Fu Sunhuan's office, the reporter saw three health shoes. Yuan Shijun, deputy general manager of the company, said that the shoes had applied for more than 10 patents. The use of natural rubber and plastic products was 1/5 lighter than those of ordinary shoes, and the life span of the shoes was three to five times longer than that of ordinary shoes. "The core material and structure have been completely resolved, as long as we improve the details of the late jewelry and vamp protection." Yuan Shijun disclosed that because of not using glue and saving labour, the production cost was saved by 1/3 and the material cost reduced by 1/10. The products have been exported to Japan, Korea and other countries.

Children's products industry thrives

There is no denying that Nanan enterprises are slightly inferior to Jinjiang and Shishi counterparts in the licensing of adult shoes and clothing products. However, in the field of children's products, Nanan enterprises are carrying the flag in good faith. Hong Lai enjoys the reputation of "famous Chinese children's clothing town". There are also a large number of brands in Nanan: Gang Deng, foot friend, POOVE, blue cat, Cambridge, Nanhua Dragon...

According to the industry, the children's products industry is thriving. children It has become one of the most growing scenic spots in Nanan's light textile footwear industry. From cartoon endorsement to celebrity endorsement, from children's shoes to horse clothing projects, a new "whirlwind" has been blown up.

According to authoritative analysis, from 2005 to 2015, the birth rate of children in the whole country continues to increase, and the proportion of children's consumption to household consumption will be 20% to 30%. Looking at the bright future of children's products market, like other children's brands in Nanan, Nanhua dragon will be more willing to fight next year. "We should enrich the content of the story and avoid repeating it." Chen Zhongxing revealed that in addition to filming the sequel of the black cat sergeant next year, he plans to build a cartoon city in Nanan, and is currently doing a feasibility analysis of the project.