Red Dragonfly Chairman Qian Jinbo: China'S Footwear Industry Is Rising Its Own Brand.

In December 18th, the annual brand list of Chinese brands in 2007 was unveiled at Renmin University of China.

Qian Jinbo, the young leader of shoe industry, led the Chinese shoe industry to break through the bottleneck of the industry development in 2007, and became the only award-winning footwear entrepreneur by technological innovation and shaping global influential Chinese brands. Yang Lan, Yu Minhong and Mao Yushi were elected at the same time.

At the summit forum of brand China, Qian Jinbo made a keynote speech entitled "seeking close in distance". He thought, "distance leads people to approach.

The distance is always there, close to never stop, and the Red Dragonfly's pursuit of ideals will never cease ". This is the Red Dragonfly's business rule in the course of development over the years.

It is under this criterion that the Red Dragonfly implemented the strategy of "brand opening and cultural development" at the beginning of its creation.

While many domestic shoemaking enterprises spared no effort to focus on product sales, red dragonfly insisted on implanting profound cultural connotation for the brand with a view beyond profit.

With China's shoe culture as the carrier, it has created the first number of China, the first to set up the first shoe culture research center in the country, and established the first shoe culture exhibition hall in the country, publishing the first Chinese Dictionary of shoes culture.

Through years of efforts, China's 5000 year old shoe culture has been spread to every corner of the globe, and the red dragonfly has also pformed the shoe culture into a cultural shoe in the process of promoting the development of shoe culture, and has established a unique image for the brand.

In 2007, red dragonfly took another leap step in brand building. Aiming at the low technology content of China's footwear industry and the lack of competitiveness of Chinese made products, it continued to invest heavily in technological innovation.

In June this year, it joined hands with RSscan, the world's leading shoe technology company, to take the lead in the international shoe technology industry into the Chinese traditional footwear industry. In July, it spent 200 million yuan to build the first sports shoes R & D base in China, and set up a new mode for private enterprises to integrate into the international industrial chain. In September, the crystallization of technological innovation, the first pair of sports shoes in China emerged, triggering a new round of shoe industry innovation revolution.

While enriching and enhancing the brand connotation, red dragonfly has broken through the bottleneck of the development of China's footwear industry, and has won worldwide respect for Chinese brands.

In October, the red dragonfly, in the shoe and clothing industry, opened the first place of the integrated store, introduced the exclusive sales mode of the luxury goods industry, and expanded the innovation from the product to the sales area.

Qian Jinbo is a rare Confucian businessman in China's shoes industry. Over the years, he has been insisting on building brand in unusual ways and leading his own enterprises to keep moving forward.

This time he was elected the 2007 brand Chinese person of the year, representing not only the success of the brand construction of red dragonfly, but also the deeper level, so that the industry can see the new hope of the rise of the independent brand of China's footwear industry.