The Price Of Winter Clothing Is Heating Up. The Price Of "Small Shop" Is Half Cheaper Than That Of The Mall.

Faced with one thousand or two thousand yuan cashmere sweaters and down coats in the mall, some of the most reckless citizens recently fell in love with "winter clothes".

The shop only made 200 yuan for a cashmere sweater.

Yesterday, reporters on the road in Kangding, a cashmere sweater custom shop, queuing consumers to narrow the store packed "full of".

"The ordinary sweaters in shops are hundreds of dollars, and cashmere is sold thousands of times, and custom made is undoubtedly more affordable."

Wang Apo is already an old customer in this store.

A well calculating "white collar Beauty" will also go to a small shop to clean out an Amoy style.

Reporters learned that in addition to the custom shop "buy materials processing", many more smart consumers will buy materials in the wholesale market, and then to the specialized processing shop, "sample customization."

"Three door road and Hongmei Road have specialized wholesale market of cashmere, the price of water is very big, cutting down can cut down the cost."

Zhang told reporters.

"I bought 10 pieces of material, a variety of colors to buy, a common style cashmere sweater processing fee of only 60 yuan, the material cost of 120 yuan, a cashmere sweater really customized cost is only 200 yuan.

It costs 1/5 of the window price.

Ms. Deng, a lady in charge of a down garment custom shop in Yangpu District's political road, told reporters that despite the doubling of the price of duck down and goose down this year, she still controlled the custom-made price of each down garment at five hundred or six hundred yuan.

In a small down shop in Jingan District, the reporter learned that a mid long sale price is around 480-680 yuan.

"Mainly because of the different grades of duck feathers, it is decided that there are 90 yuan / two and 110-130 yuan / two," the shopkeeper told reporters. "Goose down" should be more expensive, and it usually costs about 880 yuan.

Industry regulation can keep pace with the "customized market".

The reporter has learned that some down garment clothing brands also have "customized" business, but the price is often more expensive than the same brand clothing.

Yao Guilin, general manager of Shang Yu Group Brand Development Co., Ltd., told reporters that the cost is even higher because the garments are mass produced and customized to make templates.

Relatively speaking, the "custom" price advantage of small shops is reflected.

In this regard, Yao Guilin said, brand clothing through the relevant departments sampling inspection quality assurance, and small shop "custom" do not have this "check", if the store to replace filler material, consumers are more difficult to find.

"Customizing this form is no problem in itself. From the" premium "of brand customization to the custom-made shop with affordable prices, it shows that clothing customization can also take the civilian route.

Liu Yinfeng, Secretary General of Shanghai Textile Association, told reporters that rising costs and high "discount points" made the price of brand clothing high. Customization reduced the cost of circulation and inventory backlog, and the cost was lower. "At the same time, when the customization is rising, if relevant regulation can keep up, the development potential of the market will be even greater."