China'S Luxury Market Viewed From International Capital Fever

Recently, the world's largest

International capital entering China's luxury goods

The 2011 Chinese luxury market research report released by Bain Capital in Shanghai said that the size of the mainland's luxury market in China will exceed 100 billion yuan in the first place in 2011, while in 2012, China's luxury trade and consumption will exceed Japan's number one in the world.

According to the report, although the mainland's stores are not as crowded as Europe and Hongkong, China, the huge gift giving expense and the rich children who do not consider the small profits become the backbone of increasing their profits.

Chinese people advocate "courtesy and reciprocity", and nearly 50% of the luxury goods in the mainland market are used as gifts.

"According to the current growth rate, the 70% of the global luxury market growth will come from China in the medium to long term."

Roland Begg partner Bernard Malik thinks.

In view of the blind spot of China's luxury investment market, international capital is more inclined to choose marketing industry service chain, luxury e-business channel and other fields.

When mainland consumers consume luxury products, they mostly follow the guidance of the international trend and the psychological needs of the surrounding crowd. The whole domestic market lacks a marketing industry service chain serving the group.

In foreign countries, there is usually a systematic and specialized team to do related services, such as luxury tourism.

If members want to travel to the United States or Europe, the club will book private aircraft for them. After the plane stops, Rolls-Royce will send members to luxury yachts. When members go shopping, the club can directly arrange for them to enter the VIP room.

The traditional channel is commodity to find customers, and the above business mode is customers looking for products.

Luxury consumer groups were relatively fixed in two or three years.

Therefore, after locking the relatively fixed consumer customers, providing a luxury marketing industry service platform for their psychological and consumption needs, and integrating a system for specific consumer groups is an important channel to improve China's luxury market, and also a hot investment point for the future development of China's luxury consumer market.

In September 27th, the domestic luxury e-commerce website Jiapin net officially announced the completion of a new round of financing from Intel investment.

This round of financing is co sponsored by Jinsha River venture capital and Taishan Angel Fund.

According to Bain Capital Research, 43% of consumers who buy luxury goods in China now buy luxury goods online.

The report also points out that most of the overseas luxury consumers are over 40 years old, while 55% of the Chinese consumers surveyed are between 25 and 34 years old, 15 years below the global average.

For young consumers of this age group, online shopping has become a way of life.

Therefore, in order to cater to the core consumer power of luxury brands and attract younger potential consumers, the marketing strategies and channels of luxury brands are also changing, and they are beginning to set foot in Internet marketing.

Data from AI consulting show that luxury goods have become a major investment hotspot in China's e-commerce industry in recent two years.

According to statistics, from January 2010 to July 2011, China's e-commerce website totaled 143 funds, amounting to 4 billion 130 million dollars, of which 16 of the luxury shopping website financing was 240 million dollars.

From the number of financing, luxury goods accounted for 11.2%, second only to group buying, clothing and apparel; from the amount of financing, luxury goods ranked fifth, accounting for 5.8%.

The consultation and analysis of AI pointed out that the rise and development of luxury online shopping is closely related to the expansion of Chinese online shopping users to high-income groups.