Paris Builds The "Fashion Capital" &Nbsp, And Controls The High-End Footwear Market.

Paris, the world-famous fashion capital, is leading the fashion trend.

In addition, together with the establishment of the Chinese Shoe Association of France, it has brought about a hundred of them to their own "home".

According to foreign media, as of now, the Chinese Shoe Association of France has already registered more than 100 companies, most of which are registered members.

The history of the Chinese shoe industry in France can be traced back to the early 90s of last century. In recent years, the Chinese shoe industry in France has made rapid progress and has become an important member of the European footwear industry.

This group, mainly based on Wen Shang, not only occupied 80% of France's market, but also radiated the whole Western Europe, North Africa and Eastern Europe with the advantage of France.

Among them, the Chinese shoe market in Beijiao, Paris, has become a wholesale and distributing center for shoes in France and even in Europe. The customers from Belgium, Holland, Germany, Greece, Poland, Czech and other countries are weaving.

There are even Singaporean guests, because there is no way to find such satisfactory goods in China, so simply run to Paris to purchase.

Nowadays, the footwear industry has become a major field of Chinese business after the clothing industry, which has a positive impact on the economic development of France and the improvement of the economic status of Chinese.

In fact, France's Wenshang footwear industry is quite late compared with the history of Italy and other countries.

But in 2004, the EU lifted the quota restrictions on leather shoes imported from China, which has long been the biggest constraint on the Chinese footwear industry. For a while, Wen Shang shoes enterprises sprung up from the first few to 120.

It is undeniable that the biggest rise in the rise of hot business leather shoes still lies in the good and low price, and the high profit brand is still in the hands of the French locals.

But in the fashion capital of the world, Wen's ability to grasp the latest trend in time is fully reflected.

In the process of developing the market, they are also constantly improving the quality of products and improving their services, so as to win the trust of customers with products of various styles, fashionable designs, high quality and low price, and gradually establish a large fixed customer base.

For example, Zhao Qing, President of the Chinese Footwear Association of France, has not only taken orders from several large chain shoe sales companies in France, but also has more than 2000 scattered customers.

However, due to the lack of R & D capability and fist products, it often leads to irregular business practices such as random purchase, illegal price cutting, or even less than cost dump.

"The selling way of Wenzhou people is to smash prices!" "shoes in Paris 93 districts are cheaper than China!" these words once told the pain of Wenzhou shoe makers.

"Every month people open and people close," Zhao Qing used "cruel" to describe the competition in the Chinese footwear market.

Some people only see the prosperous side of the shoe market, they sell their restaurants and borrow money into the industry, but in the end, they lose all their experience and expertise.

Individual customers even deliberately open a cheque that can not be cashed. It takes 2 weeks to cheque a cash cheque. Almost every Chinese businessman has received such a cheque which can not be cashed. Many people can only eat this "dumb loss" because they do not understand the regulations.

In the face of many problems in the development of Chinese shoe industry in France, the French Shoe Association of China has made efforts to unify Chinese shoe enterprises, adjust the concept of management and competition, and thoroughly break the childish practice of defeating peers by price war.

According to the insiders, the Chinese shoe companies in France also need to dig deep into the internal management, identify the main attacking points of the market, and create product characteristics so as to break through their own path.

At present, local brands in France are still firmly in control of the local high-end market. Chinese leather shoes are less than 100 euros, and Chinese brands should strive to enter the high-end market.

At the same time, Chinese shoe retailers will also grow in large numbers in France and other European countries.

Admittedly, the integration of supply and marketing, the European Chinese footwear industry chain of one-stop industry has begun to take shape.