Whose Pain Is The Stamp Of Pure Cotton Product "High Price Against The Market"?

Since March this year, due to many textile enterprises "abandon cotton", cotton yarn

Many consumers are puzzled and call the author to solve the problem.

With the consumer's doubt, recently, I visited the textile and garment market.

Cotton's unsalable price has shrunk by nearly 40%.

In October, when many consumers bought autumn and winter clothes, they found that the prices of "pure cotton products" marked "autumn cotton" were rising quietly in this autumn's winter wear.

According to statistics from the price department, compared with the same period in 2010, the price of Pure Cotton autumn and winter clothing generally rose by 10%-20% in 2011.

When I visited, I found that many consumers were regrets that it is difficult to buy cotton clothing with a large quantity of less than 1000 yuan in the market.

However, in sharp contrast, the price of cotton, the raw material of cotton, has continued to decline.

According to the latest statistics from China cotton information network, the cotton price index has been soaring all the year round. Since March this year, China's cotton price index has reached the highest value in the same period of 10 years - the price of 31241 yuan per ton has started to decline continuously.

Data show that the cotton price index of China's cotton price index (CCIndex328 class) in August 4th showed a cotton price of 19716 yuan / ton, down 84 yuan compared to the same period, which has already fallen below the 19800 yuan / ton storage price announced in the new year, and also dropped 36.9% compared with March this year.

"Judging from the current market of textile and garment market, we can say that the prices of raw materials of cotton products are decreasing every day, but the newly installed Cotton autumn winter wear on the market has not been cut, nor has there been any discount. The price of our brand has increased by nearly 20% compared with that of last year."

On the morning of October 22nd, when I visited the clothing market of Yantai South Street, I interviewed the salesmen of a brand clothing store in view of the rising price of pure cotton products.

The explanation given by the salesperson is that for brand clothing, the market price of clothing can no longer be simply measured by the cost of raw materials, and the added value of products is more likely to be created and guaranteed by brand and quality, so the fluctuation of raw materials has little effect on them.

"Although the price of cotton as raw material of pure cotton clothing products has dropped, but in the current market economy environment, the fact that labor costs rise, RMB appreciation and loan interest rates increase, these indisputable facts are placed in front of enterprises, which not only affect the international competitiveness of textile enterprises, but also further increase the operating costs of enterprises.

Therefore, in the face of complex market factors, the price of raw materials is only a factor affecting the cost of clothing, not all.

Therefore, it is not surprising that the price of pure cotton clothing sold in the market is rising. "

On the afternoon of October 22nd, I interviewed some responsible person of a well-known clothing manufacturer in Zhengzhou, and interviewed about the current situation of the price rise of pure cotton clothing.

The answers obtained are similar to those explained above to salesmen in the cotton market.

Consumers and textile enterprises both "abandon cotton".

In fact, in the case of continuous decline in cotton prices, it is not adulterated with brand effect and added value to promote the sale price of famous brand pure cotton clothing market.

When I visited the three station market which was mainly wholesale in clothing, I found that the price of cotton products such as sheets, quilts, cloth and so on, which had been operated by the cotton wholesale businesses and the individual clothing shops, rose to varying degrees in Yantai.

In the market, a clothing booth on the two floor of a mall was discovered by the author. Even ordinary white cotton cloth rose by 5 yuan per year compared with last year.

A boss who runs cloth business told me that the cost of making clothes has increased now. Many loyal and old customers of pure cotton products come to pull cloth and listen to the price rise again.

For textile enterprises, the cotton prices have doubled and continued to rise until now, and the cotton textile enterprises have experienced two days of ice and fire.

Since the demand for cotton yarn has dropped sharply this year, cotton prices have plunged sharply, but it has not attracted the vast number of textile enterprises to purchase cotton and other raw materials. Instead, many enterprises have chosen to "abandon cotton".

On the one hand, the highest price of cotton yarn has reached 40000 yuan per ton last year, and many of the cotton that was stored last year is at a loss, so that many garment manufacturers really suffer a lot.

In addition, faced with the changeable market operation environment, many domestic enterprises began to aim at export for the sake of survival.

Therefore, during the national day, the textile enterprises that China is committed to export are replenishing more actively.

According to China Customs statistics, in September 2011, China exported 252 thousand and 700 tons of cotton, an increase of 45 thousand and 700 tons from last month, an increase of 22.07%, an increase of 51 thousand and 900 tons, an increase of 25.9% over the same period last year.

However, correspondingly, many foreign textile enterprises have begun to reduce and slow down the speed of cotton purchase under the pressure of economic instability and cost, and the trend of foreign orders pfer is more and more obvious.

According to the investigation of China's Ministry of industry and commerce, the number of imported cotton products from the United States decreased by 6.1% in the 1-5 months, and the number of imported cotton products from China dropped by 13.4%. The number of imported cotton products from Vietnam, Bangladesh and Indonesia increased by 9.4%, 9.1% and 10.1% respectively.

The US Department of agriculture (USDA) expects us cotton imports to be 3 million 330 thousand tonnes this year, the lowest since January 2000.

It can be said that the situation of order reduction has not yet been relaxed, and there is not much liquidity, and there will not be much to enter raw materials. Some enterprises have even chosen to "abandon cotton" in order to reduce losses.

On the other hand, for domestic cotton products and textile enterprises, the current price is basically acceptable, but the weak market is cautious but dare not buy too much. It can only be used with buying and buying, and the proportion of raw materials blended with "chemical fiber" will continue to increase.

Coupled with the previous rise and increase of cotton raw materials, many enterprises have reduced the demand for cotton content.

At present, some textile industry, especially some foreign trade enterprises, now receive more cotton blending fabrics, chemical fiber fabrics and so on.

The most cotton t-shirts are also gradually replaced by artificial cotton or cotton polyester blended, which can reduce the cost.

It can be said that at present, half of the domestic small and medium-sized textile enterprises are active, and half of them are forced to "abandon cotton" phenomenon has become an indisputable fact.

Futures "remote control" cotton prices rise and fall, sellers are also victims.

"Because the cycle of clothing production and sales is not synchronized, even if the price of cotton is lower, the price of clothing will not drop.

We don't make much money. The main purchase is very expensive.

Such a price increase, buy less people, for us, the pressure is also great.

Some clothing dealers have expressed their views on the popularity of pure cotton clothing products.

A clothing dealer explained that "clothes in autumn and winter were already produced in the early spring and summer, when the cotton prices soared in March, which led to the rise in clothing prices.

Like today, manufacturers are already producing new spring and summer new products next year. Next year, spring and summer clothes may be on a slight decline.

Lower cotton prices may affect the price of clothing next season.

Such a cycle usually takes six months.

As most of the high priced cotton stocks used by most enterprises are used up in the production of autumn and winter clothes, some people in the industry predict that the spring price will come down next year, and the price will be reduced by about 30%.

In addition, the price department experts analysis, the cotton winter clothing prices generally rise, in addition to the cotton price itself fluctuations, the clothing industry has the overall price adjustment trend, they are also faced with labor costs, pportation costs, store counters rent rise, etc., moderate price adjustment is understandable.

In addition, it should be pointed out that some major shareholders of "speculation futures" manipulate cotton prices, and vicious selling is also one of the incentives for the price increase of cotton winter clothing.

Fortunately, in the light of the current situation of the collapse of cotton prices, the central government quickly adopted the policy of subsidized agriculture.

Taking Shaanxi as an example, the Agricultural Bank of China allocated 280 million to support the acquisition of new cotton in Shaanxi in 2011, and assisted local regulators to make early purchase forecasts, helping retail investors actively raise funds for acquisitions, and ensuring timely, full, stable and orderly supply of cotton acquisition credit funds.

To ensure that cotton growers "cotton hands and money" to protect the fundamental interests of the vast majority of cotton farmers.

Up to now, 280 million yuan cotton purchase funds have been fully put in place.

Moreover, the industry analysis, with the advent of severe winter, the traditional peak season of cotton is also coming, these factors have a positive effect on cotton prices, so the possibility of cotton prices continue to fall sharply is relatively small.

Therefore, many people in the clothing industry are looking forward to the national purchasing and storage plan in the new year. As long as the national policy is in place, the cotton price fall is expected to pick up, so that the apparel market will end in an awkward situation.