Footwear Business Mode Pformation: A Penny Can Be Two Points Flower

Fierce competition in the market has made businesses eager to innovate marketing techniques. Recently, an e-commerce company settled in Fujian called out the slogan "one penny can be divided into two flowers": as long as consumers spend money on shopping in their physical stores, they can buy some value goods freely on their shop.

Online shopping does not cost money.

A few days ago, in a hotel in downtown Quanzhou, hundreds of entity store operators and factory owners witnessed the launching ceremony of a "no money online shopping" marketing mode.

This is actually an activity held by the e-commerce company settled in Fujian.

"Taobao is fighting the slogan of saving money, and we do not spend money at all."

The person in charge of the e-commerce company said that the essence of their activities is to let consumers consume online stores and then convert them into consumption amounts.

Manufacturers supply experience

So where do online free products come from? According to people familiar with the matter, there are many SMEs in Quanzhou need to promote their own brands. These brands may not be as well-known as the seven wolves or XTEP, nor do they have a nationwide entity store sales network, but they also need brand promotion.

"Enterprises only need to take part of the products, so that consumers can enjoy free brand experience, real investment is very small, but the advertising effect is good."

The source said.

"It sounds good, but how can we ensure the quality and diversity of online products?" the boss of a tea shop raised questions, and his queries were answered by others.

"This free online shopping platform is attached to the underlying network. The quality enterprise resources owned by the general network should support the online shopping platform and ensure the quality of online products."

Mr. Wang, President of the Quanzhou Association of electronic commerce, observed that if the quality of the free products supplied is not good, the enterprises will smash the brand themselves. This mode will release the online brand information and extend it to the entity management under the line. It has certain exploration significance.

Some experts believe that people are not satisfied with saving money on the Internet. The temptation of free online shopping is quite large. If it works well, it will not only help consumers to maintain their customers in the offline stores, but also help the SMEs of their own brands to become famous online.

Transformation of e-commerce mode

Data from the China Internet Network Information Center showed that at the end of last year, the number of Internet users in China reached 457 million, of which the number of online shopping users grew by 48.6% annually to 161 million, and online shopping became the fastest growing Internet application item last year.

Under such circumstances, how does the small and medium-sized shoe enterprises in Quanzhou grasp the new market opportunities? Experts say that many enterprises choose to cooperate with e-commerce platform. Apart from the enterprises with strong economic strength, they are committed to building their own online shopping centers, and more enterprises are attached to all kinds of network business cities.

The mode of product delivery of these enterprises tends to be diversified. In addition to holding shops in the traditional Taobao mall, they also frequently appear on specialized network shops that focus on wholesale, retail and service enterprises.

Such websites are usually run by B2B (enterprise to business), B2C (enterprise to consumer), and F2C (factory to consumer) mode.

It is against this background that some new modes of operation are beginning to appear.

"Our mode of operation is B2B and B2C, collecting enterprise resources, relying on Nanan General Chamber of Commerce, serving enterprises, but also very good to attract consumers' attention."

Yang Ran, the responsible person of the success network, said that many online shopping centers are operating this way.

If e-commerce, which is the core of information release and product presentation, is called the first generation of e-commerce, the whole process of e-commerce, which serves the supply chain, industry supply chain and regional economy, will become the main mode of the second generation of e-commerce, which is the only way for the pformation and upgrading of e-commerce.

Quanzhou E-Commerce Association President Wang said, from this point of view, because Quanzhou has many small and medium-sized shoe enterprises, become the focus of competition for electricity providers, of course.