Nike'S Second Quarter Revenue Growth Is Better Than Expected.
Sportswear giant
Nike
The company released its second quarter results for fiscal 2012 as of November 30th.
Data showed that net income increased by 2.6% in the second fiscal quarter, which was better than expected growth.
But on the other hand, the cost of production continues to keep down.
Gross profit margin
。
Nike announced that its revenue in the second quarter was $5 billion 730 million, and its revenue increased by 18%. The increase in income excluding foreign exchange was 16%.
In the Greater China region, the current quarter revenue reached 650 million US dollars, an increase of 35% over the same period last year of 482 million US dollars.
Increase
Maximum.
By region, North America is still the largest business area of Nike, with revenues of $2 billion 66 million in the quarter, up 21% from $1 billion 700 million in the same period last year, accounting for 36% of the company's total global revenue.
Its pre tax
profit
It was $418 million, an increase of 17% over the same period last year, accounting for 67% of the total pre tax profit of $621 million.
The company's net profit in the second quarter was $469 million, or $1 per share.
Net profit for the same period last year was $457 million, or 94 cents per share.
Like earnings, the pre tax profit in the Greater China region has also increased significantly, reaching 220 million US dollars, an increase of 26%.
In addition to the growth of 17% in the North American market and 27% in the emerging market, the other regional markets declined year-on-year.
The company's future orders in the world increased by 13% to $8 billion 900 million worldwide.
As the cost of sales rose by 24%, the gross profit margin of the company narrowed from 42.7% in the same period last year to 45.3%.
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