Sun Da: Two-Way Two-Way Marketing With International Brands

Brand value broke through 5 billion yuan, became the world's largest single leather shoes manufacturer in 1977, after 28 years of development, it has 1 well-known trademarks, 2 famous Chinese brands and 5 national inspection free products. Its sales volume ranks 12 among the first in the country for 12 consecutive years, and ranks among the 16 most competitive enterprises in the world, becoming the largest single shoe manufacturer in the world.

For the rapid development of enterprises, Zhu Xianggui, chairman of the company, believes that the key is the development thinking of jumping. "If we turn around in the workshop, it will always be the workshop level."

"The best thing to do is to make shoes."

Zhu Xianggui said.

In order to make the best quality leather shoes in the world, Sanger focused on Italy, the shoemaking kingdom.

In 1993, he embarked on a journey to Italy, visiting Italy footwear expert and chairman of the Marche Footwear Association, Mr. Ma Grung.

After studying Mani Runge's leather shoes carefully, Mr. Shen said for a moment: "I can give you 99 points."

In order to make up for this point, sun Da hired famous designers from Italy to join in the development of leather shoes development base and 6 design centers in Guangzhou.

It also focuses on the global "brain", and has set up "think tanks" composed of more than 50 world-class designers from Italy, Spain and other countries and regions, pmitting advanced design concepts and fashion shoes.

These measures have made a qualitative leap in the development of cedar leather shoes.

"The standard of consumer satisfaction is the highest standard."

So does so.

For this reason, they first set up a quality assurance system in line with international standards according to IS09001:2000.

High quality, so that the leather shoes to get the international passport, but if there is no independent brand, can only earn meager profits from OEM.

In order to bring its brand to the international market, it began to actively cooperate with the world's leading brands.

In September 30, 2004, Shanghai's Jinmao Tower signed a contract with each other in the 12.5 kilograms of crystal shoes with the representative of the British CLARKS company, marking the beginning of the two-way cooperation between Sanger and CLARKS.

The two sides have cooperated in marketing channels, brand promotion, product production, new product research and development, and network construction.

Shanghai Yong Xu has become a global fixed-point processing enterprise for CLARKS leather shoes. Its sales in China market are represented by Sunda, while Sunda uses its CLARKS global network to promote its brand products to the international market.

As early as in 1998, Nico Lai Di, 100 Rowley and French card three famous shoe making enterprises in Italy began to produce for the nenda OEM, products sold to Europe and the United States.

In cooperation with India A. K company and Italy G. B company, sun DA has jointly developed new leather materials, joined with Italy Eros Tan and nu jelly company, and established sole mold company in Guangzhou, filling the blank of domestic aluminum mold.

The marriage with international brands has greatly increased the market position of the company.

At present, there are not only Yong Xu company, but also Brand Company such as best sellers, Van Shi Tina, yapp Bo, Hao Ren Yuan and duo Bao, whose brand value has exceeded 5 billion yuan.

At the age of 28, Sunda began to taste the sweetness of the brand's output.