The Growth Of AOKANG University

In the enterprise university, AOKANG university is a latecomer.

AOKANG University was founded by AOKANG group in Wenzhou in January 15, 2007 against the background of internationalization strategy.

Mr. Wang Zhentao, chairman and President of AOKANG group, is the first president of AOKANG University.

Location determines status.

During the preparatory period of AOKANG University, many discussions were made with partners on the positioning problem, and finally the four trilogy of AOKANG University's overall development plan was finally determined.

The first Trilogy: Based on the cultivation of AOKANG professional talents; the second Trilogy: fostering talents in industrial value chain; third steps: fostering talents in shoe making industry; fourth Trilogy: fostering talents in Chinese society.

The university has four colleges: Leadership college, Marketing Institute, chain Monopoly school, and production technology institute.

Enterprise university is the birthplace of the wisdom of enterprise development, the forefront of new ideas, leading the development of enterprises.

When the AOKANG University was founded, it carefully selected external experts and professors. A group of famous teachers from famous universities and colleges in the world, such as University of Glasgow, Peking University and Tsinghua University, and experts with many years of practical experience from the top 500 enterprises in the world became the think tank of AOKANG University.

Learning from Peking University: listening to management new knowledge in the learning mode of "please come in" and "go out", AOKANG university always adhered to the principle of combining theory with practice.

According to the characteristics of each learning course, arrange study in the nearest learning base, and discuss the case with the actual situation of the company, compile case teaching materials, organize students to carry out case studies under the guidance of teaching professors.

Walking out of Wenzhou and entering Peking University is the first step of AOKANG University's growth.

May 23, 2007 -27, "dream AOKANG dream, promote Olympic culture" AOKANG University Peking University activities in Peking University Campus opened.

At the center of China's new culture movement and the source of the "54" movement, a group of students dressed in AOKANG uniforms in Peking University are listening carefully to Professor Zhu Shanli, a famous economist at Peking University.

Let go of your work and re enter the school gate. 122 EMBA students from AOKANG university are baptized here, feeling a learning atmosphere with a history of more than 100 years.

"Coming to Beijing University is not just a couple of lessons, but more exchanges of ideas. It is a hope for president Wang Zhentao to understand the idea of helping AOKANG develop in Peking University and help AOKANG create a more brilliant future".

Why Peking University can be ranked in the forefront of the national universities, the main reason is that there are a number of well-known domestic directors, professors and their most advanced theoretical thinking.

After 19 years of development, AOKANG needs the most advanced theory to support. All the top executives of AOKANG university choose to study in Peking University. First, broaden their knowledge and enhance their abilities; two, strengthen exchanges and cooperation with first-class enterprises in China.

Zhang Xin, Professor of Peking University, brought the trainees' doctrine of the golden mean, the negotiation and communication of Professor Huang Weiping of Renmin University of China, and the experience of Professor Yu Dan, "the Analects of Confucius" and so on, which has affected all the AOKANG people.

AOKANG University's Peking University trip is a feast for thought collision and exploration and exchange. We should feel the new knowledge and advance the frontiers in a strategically advantageous position. We should think about innovation and seek the ideal platform for breakthroughs.

The South China Sea is watching the tide: learning success. In August 26, 2007, more than 40 students from the EMBA class I of Whampoa University of AOKANG started off from the headquarters of the company and embarked on a journey to the south of Guangdong, and began a four day study tour.

"A small elephant was captured by hunters. The hunter locked a small elephant on a sturdy wooden stake with a long enough chain of about 2 meters. At first, the little elephant struggled desperately to get out of the chain. But after many efforts failed, the little elephant tried to try every once in a while, and the interval between them became longer and longer.

Two months later, when the hunter unlocked the chain, the poor little elephant could not walk out of the circle with a radius of 2 meters.

It is impossible for a man to break through his own mindset and get rid of his limitations. "

In the famous international training master, Mr. Ai Mo's game, the middle school students earnestly understand this truth.

In the classroom, each person has two irregular five face models in his hand, which require them to form a regular Pyramid shape.

Between "possible" and "impossible", more than 85% of them stood on the impossible side. They analyzed from mathematics, philosophy, logic, etc., plus repeated attempts, shouting and holding firmly that it was impossible.

"We tend to see and solve problems in a way that we are accustomed to, so it's impossible to break away from our habits and no longer break through."

In the end, Mr. Elmo succeeded in assembling in an unexpected way.

"I am on the side of the possible side. Although I haven't succeeded in spelling for the time being, I believe there must be a way."

President Wang Zhentao took part in the game himself, and told his students that they would come sooner or later if they were brave enough to break through and try.

This world is too much impossible, in fact, we are looking for an excuse for their own give up.

Through the day's study, the students felt deeply.

The trainers also listened carefully to Lin Jianan, a famous strategic management expert and Hu Bin, a senior business consultant, on the course of enterprise strategy and enterprise growth.

On the last day of the trip to Guangdong, the participants visited Dongguan Xing long shoe material company, Hongsheng leather goods company and BELLE shoe industry (Shenzhen) company.

The students found that the factory did not have the imagination of the handsome and handsome shoe material company, but it produced sole for more than ten famous shoe manufacturers in the world, and some were even exclusive patent products and high-tech products.

This enables the trainees to realize that only a specific and professional enterprise can take a more stable and further business in a certain business field, and will form the real core competitiveness of the enterprise.

The pfer of international manufacturing industry has enabled Dongguan Hongsheng leather goods company to seize the opportunity to become a factory specializing in the processing of NIKE and other internationally renowned brands. At the same time, they are also actively seeking to become AOKANG Olympic leather manufacturers.

If the two sides cooperate successfully, AOKANG, TAOTAO and other brands will also be the first cooperative brand in the country.

From Hongsheng, the participants saw a rule in the industrial age. The division and specialization of labor division is the symbol of the maturity of the industrial economy, which will also be a trend in the post industrial era of China.

How is BELLE listed?

What is the next business strategy after the listing?

What kind of business model does BELLE have?

With these doubts, the participants went to the BELLE headquarters in Shenzhen, the 12 floor of the excellence building in Shenzhen.

To everyone's surprise, the first brand of domestic women's shoes with an annual output value of over 10 billion has only occupied two storey office buildings.

In the sigh of Shenzhen, we see BELLE's unique business model.

It is understood that the difference between BELLE and other shoe companies is that the head office and its branches all over the country are cooperative.

The branch is an independent legal person. The two sides take a win-win situation and share risks. This fully mobilizes the enthusiasm of the branch companies and makes it easier to manage.

In a corner, it is hard to know the vast sea of business.

The trip to Guangdong brought new insights to all the students in Whampoa.

Every enterprise that has been fighting in the sea has its unique way of survival. If AOKANG wants to keep the leading position of China's footwear industry forever, it needs to constantly create its own new competitive point.

As a group leader, every student in Whampoa is deeply aware of this.

Although AOKANG university has only been established for more than six months, the pace of growth has never stopped, from Wenzhou to Beijing, and then to Guangzhou.

I believe the future AOKANG University will show a better picture.