Adidas Experience Shenyang Railway Station

In 2008, the official partner of Adidas Beijing Olympic Games held a market promotion campaign called "2008 together, no impossible" in Shenyang's Dong Shun department store.

As a stop in the Adidas Olympic experience series, this event has attracted the participation of a large number of enthusiastic Olympic athletes in Shenyang. Although Shenyang has entered the deep winter in late December, we have learned from a series of games that ordinary people can also participate in the fun of Olympic Games and Olympic Games.

It is reported that with the theme of "2008 together, no impossible", the Adidas 08 Olympic Games plan will continue until next year's Olympic Games from December this year. It will become the largest market activity of the world's leading sports brand in China's history.

For a series of start-up activities, Mr. Bai Wenkang, managing director of Adidas Greater China, said: "this is the largest marketing activity we have ever launched in China. Through this activity, we hope to show the strength of the whole nation and the whole nation: when the 1 billion 300 million people are united, Beijing Olympic Games in 2008 will not be impossible!"

Today, when people look forward to the Olympic Games, all experience is not only to express the feelings of participation in the Olympic Games, but also to experience the Olympic spirit. The spirit of "no impossible" advocated by Adidas is undoubtedly the best interpretation of the Olympic spirit.

From Beijing to Shenyang, people participate in the launching ceremony and feel the myth and perfection of sports spirit.

As many participants have said, "although we can not experience the spirit of movement in the Olympic Games, we can carry forward the spirit of challenging, facing pressure and constantly improving ourselves in our life. When we strive to achieve" no impossible, "the spirit of sport is leading us forward together.

With the theme of "2008 together, no impossible", the Adidas 08 Olympic Games plan will continue until the end of next year's Olympic Games from December this year. It will become the largest market activity of the world's leading sports brand in China's history.

But this is not only an unprecedented market activity, but also a nationwide campaign to call for national fitness, create a sports country, and experience the Olympic spirit without the impossible. Through the introduction of interesting sports events, the general public can understand the essence of sports spirit: not only the gold hanging silver on the sports field can reflect the spirit of sports, accomplish the impossible task, but also be the perfect embodiment of sports spirit.

In 1968, at the Mexico City Olympic Games, Ai Hawari, a Tanzania athlete, was injured in the marathon race. When he finally walked over the finishing line with a bandage and a bloody wound, the last few people crossed the finishing line. Tens of thousands of people met in the assembly hall. The audience rose and thunderous applause lasted for a long time.

It was a touching scene.

Although it was nearly 4 hours since the shooting, and the sky was fading, people still expressed their highest respect to this warrior.

When asked why he did not withdraw from the competition, ahawali smiled, saying gently: "my motherland sent me from more than 20000 kilometers away, instead of letting me listen to the firing shots. They wanted me to rush through the finish line."

Ahawali perfectly interpreted the spirit of "no impossible" movement.

What is injury?

What is the focus in the foreseeable future?

As long as we can persist to the end, it is the winner who completes this seemingly impossible task.

Wang Wei, executive vice president and Secretary General of the Beijing Organizing Committee for Olympic Games, said: "Adidas has long supported the Olympic Games and has a profound understanding of the Olympic spirit. As the official partner of the Beijing 2008 Olympic Games, Adidas has publicize the Olympic Games through the unique way of the brand, so as to build a platform for everyone to participate in the Olympic Games. I believe this will help the Chinese people correctly understand the Olympic Games and push the enthusiasm of the whole people to participate in the Olympic Games to a new height."

Indeed, when people participate in the Olympic Games, feel the Olympic Games and experience the spirit of "no impossible", their Olympic sports life has been perfected.

In this start-up, people expressed their support for the 08 Beijing Olympic Games, expressing the constant pursuit of healthy and confident sportsmanship.

2008 together, no impossible!