Adidas

Adidas (Adidas), which takes the "three lines" as its trademark, is not only a favorite of athletes, but also a trend pursued by young people nowadays.

Let us see how he has traveled a hundred years, and he has fought more and more.

The best example of trust has been established continuously with the global marketing network. Adidas has become increasingly important and famous in the sporting goods market.

In the world of sporting goods, Adidas has always represented a special status symbol, which is called "the three line of victory".

Since its establishment in 1948, Adidas has helped countless athletes to achieve good results.

Therefore, Adidas can also be said to be the best example of all people's trust and respect.

Especially in the world football arena, Adidas's support is not comparable to any sporting goods manufacturer.

Especially when Adidas released the first pair of spiked shoes, it was also supported and loved by top football players. More than 80% of the players in the World Cup held in West Germany in 1974 chose Adidas's football shoes to learn the strength of Adidas in the world.

In the 1998 World Cup in France, the landlord France played a super level strength with the superior performance of Adidas football shoes, defeated the heroes and won the championship. The French football star Zidan was also awarded the title of 1998 world soccer player, and once again proved the authority of Adidas's "three lines of victory".

In addition to football, Adidas also has a place in basketball, track and field, tennis, baseball, boxing, swimming and the latest extreme sports.

Adidas, the founder of sports marketing, was named after its founder Adolf Dassler (AdolfAdiDassler) and began manufacturing footwear products in 1920 near Herzog Olah, Nuremberg (Herzogenaurach).

Adolf Darth is a German who combines athlete status and shoemaker skills.

Because he can fully understand the needs of athletes, and has exquisite craftsmanship and invention gifted, so in his life, invented more than 700 kinds of sports related patented products, thereby creating Adidas sporting goods kingdom.

In fact, Adidas was originally set up by two brothers, and after splitting up, Adolf's brother Rudolf (RudolfDassler) opened a rival sports brand Puma (Puma).

In 1948, Adolf, founder of Adidas, used his name ADI and the first three letters of her surname (Dassler) to make "Adidas" (Adidas) as a commodity brand and applied for registration. In the following year, Adidas's three line trademark came out.

After that, athletes from all over the world often wore the sports shoes made by Adolf, and he won the honor in the Olympic Games, and his fame gradually began to rise in the international sports arena.

Adolf has created Adidas, while the eldest son, Hoth Darth's marketing and mass communication genius, has made Adidas a success.

Hoth learned the importance of promotional activities to build a sports brand image. He personally attended the Olympic Games held in Melbourne, Australia in 1956, and promoted Adidas brand. His innovative ideas made him the founder of modern sports marketing.

The world cup has also been designated. Since the 1970 World Cup, Adidas has become the official sponsor of the official ball of the FIFA World Cup and has provided the ball for each world cup.

Adidas has also sponsored many sports teams, such as some famous football teams and rugby teams, as well as the NBA alliance.

The national football team designed by Adidas includes China, Hongkong, Nigeria, Argentina, Germany, France, Spain, Japan and so on.

Adidas sponsored Football League teams include Chelsea, Benfica, Bayern Munich, Schalke 04, Marseilles, Real Madrid, AC Milan, Liverpool and so on.

Today, Adidas still adheres to the idea of perfect shoemaking, constantly exchanging experience and needs with world-class top sportsmen and coaches, and develops a variety of products that conform to ergonomics through a series of repeated tests and tests.

Satisfying the high quality demand not only helps all kinds of professional sportsmen to improve their athletic performance, but also meets the needs of the general market consumers for high quality sports products.

In recent years, Adidas has not only made new breakthroughs in its design and function, but also a new trend in the popularity of the typical three line design concept. The new generation that has swept the present era has become a popular new style, leading the global sports commodities to a more diversified perspective.