Olympic Advertising Bidding Ended, Jinjiang Shoe Enterprises CCTV Exhibition Fist

CCTV 2008 gold resources advertising bidding has come to a close, the total bidding amount reached 8 billion 28 million 610 thousand yuan, an increase of about 18% over the same period last year.

In addition, the winning bid for clothing this year is nearly 800 million yuan, accounting for 9%, an increase of 4 percentage points over the previous years. Seven shoe wolves, Jin Ba, XTEP, tiger and other Fujian shoes and garment enterprises have been seized in the tender.

Olympic advertising became popular in 2008. The "first mark" was the "star of today" in the theme of the Olympic champion. Finally, the Red Bull won the naming right by 158 million 900 thousand yuan.

In addition, the Olympic advertising items covered in this tender include 4 exclusive entries, including the Olympic Games, the exclusive advertisement of the 2008 Olympic Games, the exclusive name of the "field express", and the live advertisements of the 2008 Olympic Games.

The above 5 Olympic advertising projects cost a total of 825 million 700 thousand yuan.

In addition to "star of today", the exclusive title of "field express" was eventually awarded by XTEP with 46 million yuan mark; "My Olympic" exclusive sale of 86 million 880 thousand yuan, the standard owner is BBK; and the successful Olympic Games in 2008, the successful advertising companies were 3, and the 2008 Olympic Games final live placement patch advertising winning enterprises were 4, the highest bid reached 90 million 90 thousand yuan, with an average price of more than 76 million yuan.

In the tendering bid, Fujian shoes and clothing enterprises won the bid price of about 430 million yuan, accounting for more than half of the total bid price of clothing category. 89 million 440 thousand yuan won the bid.

Among them, two local enterprises in Jinjiang, such as Jin Ba and XTEP, have successfully won the bid in the Olympic Games, and will launch a new round of marketing in the Olympic Games next year.

With 89 million 440 thousand yuan and second yuan, the company has become one of the winning companies in the Olympic Games.

Hong Lianjin, deputy general manager of the company, explained that with the massive advertising of CCTV, the next big move was to advance into the first tier cities nationwide.

XTEP is the only domestic sports clothing company that wins the bid. It won the exclusive title of the Olympic final live broadcast patch advertising and the "courier Express" by the high price of 63 million 330 thousand yuan and 46 million yuan respectively.

In addition, last year's seven main wolves won a 7.5 second advertisement after news broadcast by 17 million 780 thousand yuan this year.

The clothing bidding enterprises also appeared in a dark horse, following the recent great efforts to create sports and leisure operation center, this year, the tiger in the CCTV advertising bidding in the big hand, with 214 million yuan to win the morning selection theater and starry night theater title.

In addition, the tiger also participated in the bidding of the first 15 seconds of the news broadcast with a price of more than 600 yuan.