Encounter Warm Winter Fur Business Christmas Business "Cold"

I thought I could get the popularity of "Christmas" and make a flourishing sales. I didn't expect the popularity of people to get together, but sales declined year by year.

Yesterday night on Christmas Eve, several shopping malls began to plan how to do the sales promotion at the end of the year, because the past weekend did not seem to see the enthusiasm of customers warming up. Instead, the sales of the Christmas weekend had slipped down because of the temperature in Hangzhou, and some shopping malls even had the first monthly sales decline since 2007.

Yesterday was Christmas Eve, and the efforts of various shopping malls were also slightly upgraded. In general, the "400 to 180 reduction" to the "full 400 reduction of 200", and on the basis of full reduction, there is still a certain amount of money to pay a certain amount of coupons, the intensity is obviously larger than a week ago, but it does not seem to work.

Because of rain, shopping malls have less traffic than expected, and most of them are concentrated in chocolates, gifts and jewelry stores, and clothing sales are very general.

"Christmas may also rain, plus Tuesday, is the normal working hours, sales estimates will be general."

A shopping mall leader said Christmas sales were a little flat this week. On Saturday, it was winter solstice. Many people were busy going to the grave, and the business in the shopping mall was also very thin.

The so-called "house leakage" is a rainy night. If the rain comes down with the temperature, the sales of the stores will be warmer. Unfortunately, it will only rain and not cool down.

"Business is hard to do in December this year."

A man's clothing brand said that he had hoarding a lot of fur products and planned to make a good sale at the end of the year. Unexpectedly, none of them sold yet, not only his family, but also the sale of fur on the seven or eight men's clothing counters on one floor.

"I think it will be warm winter, but I didn't expect that the weather will not cool down at the end of December."

The head of a shopping mall said that the nearest temperature had been between 8 and 11 degrees. Even though it had not rained recently, only a sweater and jacket would be needed. Some guests still wore shirts to go shopping, even without sweaters.

And the temperature is not dropping down, which has little effect on women's clothing, but men's wear is hard to do.

Generally speaking, men are more sensitive to temperature. If they do not cool down, they will not think of going shopping.

Men's shopping malls are very sad recently, and many suppliers are carrying a lot of fur products on hand. "It's very likely that the weather will cool down and winter clothes will start unloading."

The head of a men's clothing store said that it is difficult to sell any clothes now. The weather is so hot that they want to get on the spring clothes. They are worried that they can't sell with the winter clothes, and the price of the spring clothes is low after all. Where the enemy gets the sales of winter clothes and makes winter clothes. When new year's day passes, it will usher in the season of winter clothes, and many winter clothes have not yet been in the peak season to face the discount situation.

"I am a woman wear brand, but I have never thought of buying a fur yet. I wore a fur coat across a time to see a beautiful mink fur coat. I didn't want to buy it at all. It's so hot that I could buy it back to spring in a few times."

A women's clothing brand said.

"If we can suddenly cool down to about 0 degrees in the last two days, the sales of clothing will be fully activated."

An analysis of the person in charge of a shopping mall did not know whether the activities of the shopping arcade in November were too great. Many guests had not returned to the gods. For a month, sales have been very mild. It seems that the passion for consumption has not been ignited. Everyone is waiting for the 28 and December 29th two days in December to see whether they can stimulate the consumer passion at the end of the year.