Be The Leader Of Chinese Footwear Industry

Zheng Xiukang and Chen Shineng, vice chairman Pan Beilei and vice chairman Xu Yong, who founded Kangnai in 1980, have won many first awards: first, to open brand stores abroad; first to invest in the construction of overseas economic and trade cooperation zones; the first "China well-known trademark" in Zhejiang leather industry; the first "China Leather leading shoe king"; the first batch of "China famous brand products", "national inspection free products" and "China's export famous brand products" in Zhejiang leather industry, and so on in the leather industry of Zhejiang.

In the past 27 years, Zheng Xiukang has always put innovation in the first place, and has carried forward the spirit of "advancing ahead of everything, taking the lead, being steady and pragmatic, and making every step of the way" to realize the sustainable development of the enterprise and become the leader in the industry.

In 1990, Kangnai took the lead in realizing the mechanized stretch assembly line in Wenzhou and led the Wenzhou shoe industry to bid farewell to the hand-made production era. In 1993, the company conquered the difficulties and successfully produced the European version of the high-end men's shoes "Da Lai Lai" and won the "first China's ten largest shoe king", which started Wenzhou's "quality city, brand name industry" first shot. Since 1996, the company invested huge sums of money to strengthen its independent research and innovation, so that Kangnai's product manufacturing capacity remained the leading factor in its peers. In 2004, Kangnai began to carry out comprehensive technical cooperation with the global footwear research organization SATRA, and developed and produced a series of comfortable shoes with international leading technology level, which was recognized by the market.

Zheng Xiukang innovating management mode, actively promoting excellent performance management, improving corporate governance structure, introducing general manager of business, separating management rights from ownership, making Kangnai successfully pform into modern enterprises and becoming the first enterprise in the shoe industry to win the national quality management award.

Zheng Xiukang adheres to the idea of "people based harmony", treats employees with love, creates excellent working and living environment, and good learning and growing conditions, so as to help employees formulate career plans.

In the Kangnai International Industrial Park, there are first-class staff apartments, fully functional staff clubs, and merchandise rich staff supermarkets. Cultural festivals and "Kangnai light" TV Gala are held every year to enable employees to realize the happiness and warmth of a large family. Zheng Xiukang has been dining in company dining rooms for 20 years, and has become one with employees.

To go out, Zheng Xiukang led Kangnai group to implement the international development strategy of "going out, going in and going up". Since opening the first overseas brand store in Paris in 2001, Kangnai has opened more than 120 stores in more than 10 countries, including the United States, Italy, France, Holland and Vietnam, and has taken a solid first step in creating a world famous brand for China's leather shoes industry.

In 2006, Kangnai realized the upgrading and pformation of "going out" and led the first batch of the first batch of overseas economic and trade cooperation zones in Russia to invest in 2 billion yuan.

After the project is completed, it can accommodate more than 60 Chinese enterprises.

Kangnai has built a production base overseas to realize the pformation from "made in China" to "made in the world". The leap from brand output to capital export has opened the door to more international SMEs in China.

In 1987, Hangzhou Wulin door had "fire Wenzhou shoes" incident, Zheng Xiukang, with "let Wenzhou shoe industry turn over, reshape the image of Wenzhou", to study at home and abroad.

He renamed the enterprise as "Wenzhou the Great Wall shoe company" (later renamed Kangnai group), determined to create the "quality the Great Wall and credit the Great Wall" of Wenzhou footwear industry, and registered the trademark as "Kangnai", meaning "healthy development, where it belongs to me".

After years of struggling to implement the brand strategy, he finally won the reputation of "China shoes industry to see Wenzhou and Wenzhou shoe industry to see the Great Wall".

While leading the development of enterprises, Zheng Xiukang also took part in many social functions, paid attention to the sustainable development of China's leather industry, and led his colleagues to tide over difficulties and grow.

In recent years, the shoe industry in China has experienced an eventful period. In 2004, Elche, Spain, burned Wenzhou shoes, Russia seized Wenzhou shoes in 2005, and the EU launched anti-dumping investigations on Chinese shoes in 2006.

Faced with frequent trade friction and anti-dumping, Zheng Xiukang, director of Specialized Committee, China's leather shoes and tourism shoes, advocates that China's footwear industry should be more active and less complaining; more brands, less quantity, more integration and less friction.

The idea of "three to three less" has become the guiding ideology of shoe industry and industry to solve friction and disputes and seek harmonious development.

In 2005, Kangnai group, Wenzhou shoe leather association and Elche Shoe Leather Association of Spain jointly issued the Wenzhou declaration, which promoted the complementary advantages and win-win cooperation between China and European footwear industry.

After Zheng Xiukang was elected chairman of Wenzhou shoe leather industry association, the footwear industry in Wenzhou made remarkable achievements under his leadership, and Wenzhou became an important shoemaking base and brand capital of China.

After busy work, Zheng Xiukang summed up his experience of shoemaking, and presided over the compilation of more than 90 words of "modern viscose leather craft", which filled some gaps in the theoretical field of shoemaking industry in China, and provided an invaluable practical reference book for shoemaking industry.

Zheng Xiukang, while running a good company, should not forget to get rich and think hard, and strive to carry out the concept of "benefit the society" and shoulder the social responsibility.

So far, he has contributed tens of millions of yuan to the public welfare undertakings.

In December 20th, the commendation conference of the national advanced collective, model workers and advanced workers in the light industry was held in the Great Hall of the people in Beijing.

Hui Liangyu, member of the Political Bureau of the CPC Central Committee, vice premier of the State Council, Gu Xiulian, vice chairman of the Standing Committee of the National People's Congress and Hao Jianxiu, vice chairman of the CPPCC National Committee, attended the meeting.

491 national labor models, 103 advanced workers and 100 advanced collectives have been commended.

Zheng Xiukang, the head of Kangnai group, a well-known enterprise in Wenzhou, is the only representative of the city to receive the medal of the national light industry labor model.

As the leader and leader of China's footwear industry, Kangnai has made remarkable achievements in its development over the past 20 years. The pioneering spirit of Zheng Xiukang's courage to strive for the best and seek truth and development is shining brightly.

After winning the national model of light industry labor, Zheng Xiukang said with a humble attitude: "my personal honor is given by all sectors of society, leaders at all levels and all Kangnai employees.

At present, the party and the state put forward the pformation and development mode, and sound and fast development. The industry is also faced with the severe challenge from the big shoe industry to the powerful shoe industry. We have to do a lot of things.

I will take honor as the starting point, and continue to lead Kangnai to make unremitting efforts to create world famous brand and be a centenary store. "