The End Of The Year: Jinjiang Shoe Enterprises Blow To The Listing "Assembly Number".

What kind of surprises and thoughts are left to us after a year of Jinjiang's industry in the early years of the year? Laughton?

After the celebration of the county's 15th anniversary celebration, Jinjiang's industry will also usher in a new year and journey.

We say that memories are meant to be remembered, and we look forward to moving forward faster. We hope that by taking stock of and analyzing the steps taken by Jinjiang industries in 2007, we can learn some experiences and lessons and make some suggestions for the new journey.

The issue of new shares of 600 million yuan, 183 times over subscription, raised a total of HK $3 billion 168 million, and the stock price rose 40% on the first day of trading.

On the day of July 10, 2007, Anta became the star share of Hongkong stock exchange, and it also raised the upsurge of Jinjiang shoe enterprises listing.

Allegedly, XTEP, 361 degrees, PEAK, Jordan, del Hui and other shoe enterprises want to be listed in 2008 and 2009.

Prior to 2005, Hongxing Erke was listed on the Singapore stock market.

In the same month when Anta was listed in Hong Kong, the China Sports International Limited, which is listed by wild force, was listed in Singapore, with the initial IPO1 billion new shares.

Listing, which made the shoe industry of Jinjiang in 2007 different from previous years.

The footwear industry in Jinjiang is in the era of capital inflation.

Footprint: "listing" becomes the annual keyword. Ding Zhizhong, chairman and chief executive officer of Anta's board of directors, has raised the listing of Anta to the height of enterprise's destiny: "private enterprises can only achieve two levels in a certain degree: they should be small and continue to maintain family control; and if they want to be bigger, they need regular and systematic operation."

For more than 5 months, Anta has springing up a series of loud splashes in front of the world.

Not only in Jinjiang, but also in China's footwear industry, listing has become the main pronoun of 2007.

In May, BELLE was listed on the Hongkong stock exchange. In October, the Chinese sports apparel group, which has Kappa distribution rights, was China's first public offering in Hongkong.

This is the fourth sporting goods company listed on the mainland after Lining, Hongxing Erke and Anta.

Jinjiang's shoe companies are looking for capital markets. Rather than internal integration, the pressure on the external situation is, after all, who can wield the biggest cash flow in today's market share is the biggest resource gathering, the largest channel surfacing and the strongest popularity index.

With money, you can do a lot of things.

Shoe companies hope to raise funds with low cost and unpaid time limit through listing to enable enterprises to expand their businesses in a targeted way. Of course, money is not all. Besides the goal of these cities, a modern enterprise financial operation should be realized. At the same time, we should pay attention to the pformation of modern management mechanism brought about by listing and the advertising and brand effect of marketing communication.

It is undeniable that the global stock market's success in 2007 has contributed to the upsurge of capital raising in many industries.

The number of shares subscribed to in many shoe industries is shocking, creating another market value hero.

Lv Yongbo, director of Quanzhou listing office, said: "Jinjiang enterprises should take advantage of the favorable opportunity of the current capital market, accelerate the shareholding system reform of the enterprises, strive for listing fundraising, and enable enterprises to go from" big "to" strong "through capital market.

Who will be the next hero?

Blueprint: the channel and brand of future money and money are always the capital of listing and raising stocks of sporting goods companies. After listing, the funds raised will expand the existing channels in turn.

According to the financing plan, Anta will invest HK $1 billion 100 million for market promotion, HK $550 million for retail business expansion, and HK $440 million for regional sales offices.

In the second half of this year, retail sports cities have been invested in the sale of different brands of sportswear, including its own brand "Anta" products, as well as licensed Adidas, Reebok and Kappa products.

From 2003 to 2006, Anta has basically completed the construction of a network system from agent to self operation in three years, especially in two or three tier cities.

In 2007, shoe manufacturers in Jinjiang were also making efforts to make up for missed lessons.

Expanding the channels and expanding the network have become the core of the major enterprises.

Judging from the index of order meeting, many enterprises have increased the size of the order, and have attached importance to the expansion of agents and distributors. Many enterprises have proposed the idea of expanding the network.

For example, the theme of spring and summer ordering will be "win the battle 08, win at the terminal".

361 this year, at the "sprint 2007" ordering conference held in Nanjing this year, the industry was surprised by the high specifications, the number of dealers, the confidence in the brand prospects, and the rapid construction and coverage of channels.

Ge Xing, a senior consultant of clothing consulting industry of AMT consulting company, believes that Jinjiang shoe enterprises are on the one hand under the oppression of international brands, the brand is difficult to go up in the short term. On the other hand, traditional channel mode can not be integrated into the tide of internationalization. Moreover, brand energy and channel system and other factors make the lack of initiative in the construction of new channels.

They are both hard and need money and time to cure.

Financial eyes: what is the tradition of brand competition under market segmentation?

What is the trend?

This year, several shoe companies are also pursuing their long tail.

Ding Zhizhong said: "some companies are gradually moving to the fashion apparel route, and some companies are beginning to focus on some professional markets, such as basketball and tennis."

What does market segmentation mean?

Jinjiang's shoemaking enterprises, like grass roots, are everywhere.

For the government, the market segmentation means that Jinjiang has a large number of enterprises.

For enterprises, market segmentation means leading position and loyal consumer group in a certain field.

For consumers, it means a wide variety and wide selection.

For China's footwear industry, Jinjiang's brand group will be more competitive in the future stage through its internal pformation.

The shoe enterprises in Jinjiang have lofty goals, which means more arduous tasks.

In the presence of not only Lining, such a domestic giant, Adidas, Nike and other international brands are more like two mountains across.

Shaw Shan Yi Yi, the road is still long!

Nearly 2008 years old.

6 years ago, Samaranch made the Olympic spirit come to Beijing.

6 years later, Jinjiang shoe companies were dancing around the Fifth Ring Road.

The Olympic year is coming. What will be put on the table at the end of next year?

The number of digital sporting goods giants in China, the number of stores and the time of listing, the number of stores in the headquarters, the total number of stores in the United States, about 2000 of the total number of foreign brands in the United States, about 300 of foreign brands in Germany, about 300 of MIZUNO's brand foreign capital, about 300 of Puma's sports brands, foreign capital, about 1000 of the United States, about 300 Nike Nike brands, foreign capital of the United States 1500 or so 100, about ADI brand, foreign investment, Germany, 1400 or so, about Lining sports brand, private sports in Beijing, around the trend, sports brands, private enterprises, Beijing, around Jinjiang, and so on, Jinjiang sports brands, private enterprises, and Jinjiang people.

About 1500 of the XTEP sports brand plan is about 6000 of private Jinjiang's 200 or so 361 degree brand plan.