Del Hui: ON THE WAY Further

A dazzling spotlight, a strong metallic black and white screen, a yellow Ferrari lightning galloping on the motley raceway, Jay Chou unmoved, continued to walk on the road, "ON THE WAY..."

This is del Hui recently launched a ad endorsement by Jay Chou, from the shocking and bold "ON THE WAY" slogan, we see is 25 years of del Hui's wonderful performance along the way......

The growth history of del Hui can also be regarded as a history of entrepreneurship of Chinese private enterprises.

Del Hui, founded in 1983, at that time, under the immature environment of the domestic economy and market, Ding Mingliang, chairman of the board of directors, was far sighted and fearless. He set up a shoe factory with two brothers and five or six employees, and began to embark on their pioneering journey.

"When our first pair of" del Hui "was born, we should not be much happier.

This is not because the shoes I make can make much money, but because we finally have our own products.

From the face of Ding Mingliang's story, he can still see his joy and excitement.

Entering the 1990s, the domestic shoe market changed from a seller's market to a buyer's market, and the enterprise pformed from a single product to a brand.

Del Hui is far sighted and keeps pace with the times. It has emerged from 3000 shoe companies in Jinjiang. It has taken the lead of famous star Su Mao Zhen, Nicky Wu and Jay Chou as the spokesman of the brand image of del Hui, pushing the development and upgrading of the brand.

Time flies.

In 2007, del Hui walked all the way, rain or shine, will soon usher in his 25th anniversary celebration.

After twenty-five years of unremitting efforts and strong development, del Hui has become a comprehensive group company integrating its own R & D, design, production, logistics, sales and service industries.

According to incomplete statistics, at present, del Hui has under the jurisdiction of Fujian del Hui Sports Goods Co., Ltd., del Hui logistics distribution center, del Hui clothing R & D design center, del Hui shoe R & D design center, del Hui Brand Culture Communication Co., Ltd. and more than 30 sales branches covering the whole country.

At present, del Hui has three standardized garden production bases, covering a total area of eighty thousand square meters. At the same time, the company has more than ten modern shoe making lines with advanced domestic levels, with more than 3000 employees, and has developed into one of the most potential specialized shoe making enterprises in China's sports shoes industry.

In terms of technology, the main equipment of the Del Hui workshop is mainly imported from Germany and Japan. It has the leading level in China. Many foreign experts and technicians have been invited to lecture and technical consultation many times, and have signed long-term technical service agreements with the relevant technicians.

In fact, since the founding of del Hui, we have always adhered to the business philosophy of "quality survival, reputation and development", the spirit of "surpassing progress" and the fashion theme of "Publicizing individuality and affirming self". We should seize the opportunity of industrial development, product as the main business, focus on company goals, focus on superior resources, and forge international brands.

"Science and technology is the first productive force" is a truth that will never be upset.

To this end, del Hui firmly grasped the lifeblood of science and technology, invested tens of millions of huge sums of money, set up a leading R & D center in China, recruited Korean outstanding designers, and produced more than 2000 sample shoes on average every year.

For this reason, since 2000, del Hui has launched a series of sports leisure series such as "cool Street fire", "city phantom", "N degree space", "classmate", "DJ05", "star sports equipment" according to the market changes. The leading appearance design, high standard quality assurance, and perfect product structure have made the company achieve good market reaction and economic benefits, and also let de Hui brand set up personality, entertainment, sports, leisure and fashion.

As one of the earliest brand building enterprises in China's sporting goods industry, del Hui pioneered the introduction of brand strategy, and became the leading brand of China's sporting goods industry through differentiated brand positioning and innovative advertising communication.

In order to further internationalize the brand, in March 2006, the company hired the world-famous American Harlem Yu wizard basketball team as the image endorsement, and spent a lot of money to rebuild the brand image advertisement.

In the same year, del Hui launched again and signed a comprehensive cooperation agreement with the PLA's Bayi gymnastics team.

At the same time, in order to rapidly promote the penetration of the brand in the market, del Hui organized a strong team and pioneered the "strategic alliance brand operation system" in the domestic sports industry. At the same time, it signed eight highly known and professional consultants in China to create the "Del Hui" brand.

The courage to surpass, be good at pcending, pursue individuality and uphold individuality is the business rule of del Hui; the first brand of Chinese leisure sports is the firm goal of del Hui; and the strong push towards the goal has become the constant dimension of del Hui.

Over the past more than 20 years, the Del Hui brand has become one of the leading brands of China's sporting goods industry. It has won many honorary titles such as well-known trademarks, famous brand products, national inspection free products, etc., and has been rated as the top 500 Chinese brand in the world brand laboratory for three years in a row.

Ding Mingliang, chairman of del Hui group, has a clear grasp of the brand trend.

He said that Del Hui is moving towards maturity, and nothing hinders the progress of del Hui.

No river, no river.

Del Hui firmly follows the road of sustainable development. It is not hard to foresee that Del Hui will write more beautiful chapters in the Chinese sporting goods industry.