Small And Medium-Sized Shoe Companies Embrace &Nbsp Resources, And Develop New Marketing Channels.

At present, the RMB appreciation, inflation, labor force and raw material production. cost Large scale Rise Export tax rebate decline The shoe industry is hard to manage and competitive. So how can SMEs break through in the process of such a fierce competition? Authoritative figures point out that small and medium-sized enterprises need to cooperate in various fields to promote overall development in the face of the siege of adverse factors such as the homogenization of China's market.

The so-called chopsticks are easy to break. Small and medium enterprises need to eliminate vicious competition and discuss future development trend. The more efficient way to complete the grafting of market channels, so that the cost of entering the shopping mall, ordering or human resources has been significantly reduced, and the market is more competitive. Because enterprises always want to be bigger and stronger in the process of development, they have considered more independence before. However, with the change of market environment, the trend of improving the concentration of footwear industry is inevitable.

Under this trend, enterprises begin to think more about cooperation. Fundamentally speaking, joint strategy is a short-term tactic, and mergers and acquisitions require long-term strategy. From now on, 20% of the brands occupy 80% of the market share. A large number of small and medium enterprises brands do not have huge funds and manpower to develop marketing channels. At the critical point of survival and death, it is difficult to rely on traditional sales mode.

From commissioned processing, to today's marketing channels, network sharing. Such cooperation can enhance the efficiency of resource utilization between them. Every enterprise has bottlenecks in its development, such as capacity, channels, marketing capabilities, etc., and the close cooperation with other enterprises can quickly relax the constraints and make the enterprises develop at a low cost.

M & A is the best choice for those who want to grow rapidly in the next 5 years. Enterprises with such goals usually have advantages in certain areas, such as distribution, local market areas or channels. Although there are good foundations, the single strength can not get rid of the sense of crisis in the current market environment. At this time, strategic mergers and acquisitions are a tactic. Mergers and acquisitions often have relatively high sales volume, good cash flow and reasonable product structure, but lack of management leads to hard growth. Such enterprises are easy to achieve rapid growth through management integration after mergers and acquisitions.