How Does Shenzhen'S Business Change Affect Regional Footwear Industry?

Dongmen,

This is an era of information flooding, but high quality information is still scarce.

It is our own expectation to return to the profession and face the consumers in good faith.

We are willing to work together with the countless idealism and pragmatism people on this hot land.

The oldest commercial block in Shenzhen, over 360 years old, has witnessed the vicissitude of Shenzhen's business and enriched the memory and images of 30 years of reform and opening up.

In recent years, although the commercial buildings in different districts are in forest, it has always been a strong attraction. The daily traffic volume is more than 500 thousand. What is the charm of the old east gate?

Shoes and domestic demand

At 9:30 on the morning of December 21st, the train of Shenzhen Metro Line 1 stopped at Laojie Station. When the door opened, the crowd surged out and filled the entire hall. The crowded cars were empty.

This is not the rush hour at noon and evening. Most shops in the east gate have not yet been opened. Some fashionable young people, most of them are carrying small lunchboxes in a small store, which is their breakfast, lunch or even supper.

Around 10:30, businessmen continued to open doors and doors, more and more people, screaming, shouting, music, one after another......

The most common day in Dongmen has begun.

"Where are you? Did you say" wait at the KFC gate? "" I didn't see you at the entrance to KFC. "Even if it was a frequent visitor to the east gate, it was easy to get lost.

It is not because the east gate is large. In fact, the area of the whole street area is only 2.1 square kilometers, but its commercial area has reached 800 thousand square meters, and the number of merchants has exceeded 1. Only Kentucky Fried Chicken has 3 houses in a short pedestrian street.

According to statistics from the statistics department, the average daily traffic volume of Dongmen is 500 thousand, and the peak of holidays is over 1 million.

Walking into the east gate, you can easily be pushed forward by the crowd until you find a way to pull yourself out.

"We thought that after the opening of the subway line three, the passenger flow would be diverted, but I did not expect that the trend of the flow of passengers from all sides to the east gate is becoming more and more obvious."

Wanli Jiang, director of the Management Office of Dongmen pedestrian street, told reporters: after the intersection of subway line 1 and line three, the daily flow of passengers from the subway is about 100000. During the holidays, it is about 400 thousand, accounting for more than 40% of the East Gate passenger flow.

Even in the most serious economic crisis of 2008, Dongmen is still a constant flow of people and businesses. Many foreign friends who come to the east gate will exclaim: "coming here will make people feel that the economic crisis is like something outside the planet!"

Why is there so much attraction in small east gate? "Dongmen's clothing, shoes and so on are all available and diversified. The commodities here are different from the Mixc. The main thing is" Ping, Liang, Zheng ". The main customer group is the middle and low income class, so it can be welcomed by the public and tourists.

Luo Zhiwei, Secretary of the Party Working Committee of Dongmen street, made no secret.

"There are about 12000000 of the floating population in Shenzhen. The monthly income of most migrant workers is 2000 yuan to 3000 yuan. They can't afford to visit the Mixc and central city, but they can find the right things here. This is the value of the east gate."

Luo Zhiwei said.

0.17 square kilometers for about 100000 people.

Pedestrian street core area of 0.17 square kilometers, there are nearly 10000 businesses, the daily flow of more than 500 thousand people.

There is no doubt that the most worrying thing here is safety.

Crowded crowds, crowded shops, always high security alarm.

For this reason, some leaders suggested that the east gate should be upgraded as a whole. As a result, the quality of commodities was improved, the tax revenue went up, and there were no hidden dangers.

"If I really want to do that, my street secretary will be comfortable, but it's impossible."

Luo Zhiwei said, we can copy many the Mixc in Luohu, in Shenzhen and in China, but we can not copy second East gates.

It's like the Wangfujing in Beijing, the Beijing road in Guangzhou, the 91 above and below. Dongmen is the birthplace of Shenzhen business. How can this history be copied?

Wanli Jiang, director of Dongmen Street Management Office, told reporters about a story during the Universiade. During the Universiade, Dongmen attracted more than 13000 foreign athletes and tourists, and was honored as the second main stadium of the Universiade.

"There are many scenic spots and shopping malls in Shenzhen, where LV and GUCCI shops are nearby. Why do they not want to go to the east gate?" because this is the most distinctive place that can represent Shenzhen and represent the Chinese culture best.

"The east gate becomes a shopping mall like the Mixc, but the pressure of government management is rather small. But how many people can afford the expensive rent? How many people can afford the luxury brand store? Is it not forcing small businesses and ordinary consumers to go?" Luo Zhiwei also revealed a data to reporters. According to statistics of Luohu District statistical department, each businessman provided 8 jobs, and single merchants, which accommodated more than 80 thousand people to make a living in this job, counted the number of jobs in banks and state-owned enterprises. This figure is even more alarming.

According to incomplete statistics, the annual turnover of Dongmen's commodities is 20 billion yuan, and the garments are mostly from Guangzhou, Dongguan, Chaozhou and other surrounding areas. Some wholesale bosses have located factories in Hubei and other places. If the employment posts in the manufacturing and circulation fields are considered, a small 0.17 square kilometer solves the problem of the rice bowl of more than ten million Chinese people. After converting, one square kilometer can provide nearly 600 thousand people with employment.

"If people have jobs, they will have income, they can support their families, and these families will be stable. We always say that ensuring employment is a guarantee of stability. What is the role of Dongmen?" how can we calculate this economic account and social benefit account? A region that can provide 600 thousand jobs per square kilometre is a pivotal area in any country and anywhere.

Xu Jianbo, an associate professor of Shenzhen municipal Party school, said.

Luohu District often emphasizes the concept of "functional Luohu", which is bounded by Luohu, but the role of Luohu and Luohu's influence are boundless.

Embarrassment tax vs new policy achievements view

At the entrance of Dongmen Middle Road Pedestrian Street, there is a shop called "Wang Kee barbecue". The aroma of sour and spicy powder, Turkey barbecue, octopus balls and Dalian baked squid has attracted eight party guests.

The 28 square meter old shop has been open for 15 years to visit the east gate. Many people are coming to eat a bowl of 4 yuan hot and sour powder.

"How much hot and sour powder can be sold every day?" the smiling face of Du boss smiled and told reporters: "this is a business secret."

Du boss told reporters that when he bought this shop in 1996, the price per square meter was 300 thousand yuan, and the price of the small corner booth was over 9 million yuan 15 years ago.

Relying on the barbecue business of this small shop, Du boss has bought several shops in Dongmen in recent years, and the profits can be imagined.

No wonder some people say with laughter: "tens of millions of billionaires from the east gate may be more than Shenzhen CBD or high-tech zones."

Dongmen pedestrian street retail sales of more than 20 billion yuan per year.

However, with the surging turnover, the tax revenue of the jurisdictions seems a bit "cold".

In 2007, the tax revenue collected by the east gate from large enterprises and individual businesses was 102 million yuan and 8 million yuan respectively. After that, although the annual growth rate was 5% to 8%, it was particularly weak.

Ni Zewang, Secretary of the Luohu district Party committee, once revealed in the analysis of the economic situation of the whole city: there are 2019 households in the white horse clothing market on the pedestrian street, but the annual tax payment is only 1 million 130 thousand yuan, with an average household less than 600 yuan per year.

Statistics show that there are as many as 40 thousand registered individual businesses in Luohu, but there are few contributions to Luohu's GDP and tax revenue.

The east gate is prosperous, and Luohu has made a cry.

How do we see the role of Dongmen? Xu Jianbo made an analogy. "How much tax is there in West Lake, Hangzhou? But how much wealth does it bring to West Lake's tourists in Hangzhou?"

Shenzhen will build the task of "international consumption center" to Luohu, and Dongmen is an important component.

Dongmen's position in Luohu has never been questioned. It has always been an important issue to maintain and promote the peace and prosperity of the East Gate in various government work reports and plans of the district government.

This is a global view and a magnanimity.

Although low taxes have little contribution to the government, they are good for the people. It is precisely because of low taxes that the price of goods in the east gate is relatively low, and that they can attract citizens and tourists through good quality and low price. The low tax system has reduced the revenue of the government on the surface, but has realized the accumulation of wealth among the people.

Luo Zhiwei interpreted this way.

Corresponding to low taxes is the Dongmen's myth of making rich.

Huang Maoru's department store Empire started from the east gate. Now Maoye department store has spread all over Shenzhen and all over the country. But the East Gate branch still has the highest record of the single store unit turnover. It is even known as the "Whampoa military academy" of Maoye department store. Many branch managers and CEOs are from here.

"To improve

Let the people afford decent consumption.

In Luohu District, Shenzhen, there are both new landmarks such as the Cai Wu Wei financial center and old commercial districts such as Dongmen. The new landmarks tell Shenzhen the ever-changing changes, while the old business district contains the legend of Shenzhen's old age.

To tell you the truth, Shenzhen has gone many times, but there is no chance to really visit these places.

After reading these two articles, I feel as if a bustling, crowded and bustling commercial street is nearby.

These two articles vividly describe the process of the occurrence, development and prosperity of an old commercial district such as Dongmen, Shenzhen, but also leave us with endless thoughts on the future development of such an old commercial district.

Dongmen is a low-grade business district. It is a commercial street that ordinary people and migrant workers and migrant workers can afford. The reason is that low taxes bring low cost to shops, making ordinary people and 12 million foreign workers able to afford "made in China".

Shenzhen is an immigrant city, which can afford the most important contribution to the development of Shenzhen. Meanwhile, it can solve the employment problem of about 100000 people, which in itself embodies the commercial value and social value of Dongmen.

However, as an immigrant city, it is not enough for the foreign population to make a significant contribution to the development of the city, but also to enable them to consume in a decent manner and truly share the fruits of urban reform and development.

This requires the Luohu District government not only to continue to play the market allocation mechanism of the East Gate Business District, but also to provide a better policy and institutional environment for the better functioning of the local market mechanism.

The tax revenue which is taken from the civilian to the people to cover the wider Shenzhen people, and to promote the well-being of the Shenzhen people, embodies the important function of the government to provide public goods and public services. In the east gate, the government creates a business district that allows ordinary people and migrant workers to be able to afford and decent consumption, which is also an important manifestation of the local government's provision of better public services and public goods.

Standing on the people's side, Dongmen is of great significance.

During the interview, we realized that maybe we should refocus the focal length in our brain. The east gate is a place that has not been really focused. Its meaning is so rich that most people just skim through it.

People in Shenzhen have been to the east gate for many times. They have the following impression: bustling, surging crowds, abundant goods, and affordable prices. They may not be exquisite but they are fashionable enough.

Every day, 500 thousand people rush from all directions to the east gate, and the number will be doubled during the holidays.

If you want to understand the idioms, such as people's head and shoulders, you can see the east gate.

If you want to see China in the shortest possible time, in Shenzhen, I can't imagine anything more suitable than the East Gate: crowded, vibrant, chaotic, but generally ordered, massive "made in China", flat, beautiful, positive, and labor intensive service industries. The price is surprisingly cheap, the street food, the south of the Five Ridges style arcade, the red flag and lanterns, and the vivid lanterns, which are in line with the international community and our own Chinese impression.

In 1972, Italy film master Antonioni set up a camera in Tiananmen square to photograph the Chinese people's daily expression.

If he can cross the 2011, take pictures of today's Chinese people, and choose the east gate.

However, Dongmen is more than that. It is not only an attractive tourist attraction. Its role in social and economic benefits is far from enough.

Friends of relatives from Xi'an to Shenzhen on vacation, the university girl, found the east door, clothes, shoes and hats, jewelry, too cheap, cheaper than Xi'an, and more fashionable, a pair of flat bottom flower boat shoes, the price of 35 yuan, bought three pairs at a stretch.

East gate may not be as high as the Mixc and people's south, but it satisfies the shopping demand of 12 million Shenzhen's foreign population, which is the largest and solid base of the population "Pyramid".

Why does Dongmen price cheap? That is the low tax on Dongmen.

In the area of 0.17 square kilometers of pedestrian street, there are tens of thousands of individual industrial and commercial households. These businesses often pay taxes in the form of package tax instead of actual turnover.

Such an approach has both objective reasons for the difficulty of statistics of the actual turnover of individual businesses and the reasons for preferential tax policies for small businesses.

In Dongmen, it is difficult to find out the amount of tax payable to a merchant, which is a major secret of the merchant.

According to a staff member of Dongmen office, a shopkeeper who was familiar with the archives in a handicraft market once told her that her monthly tax allowance ranged from 300 yuan to 500 yuan.

Low taxes effectively reduce operating costs and make Dongmen's prices competitive.

Dongmen promoted circulation and stimulated domestic demand.

A major challenge for China's economic growth is that domestic demand is insufficient and consumption is not strong enough.

On holiday, 400 thousand migrant workers who travel to the east gate by subway are paid.

The Asian financial turmoil, macroeconomic regulation and control, standing on the streets of Dongmen, are all legends.

The popularity of this place is not affected by any economic downturn.

Businessmen who grow up from stalls and small stalls will gather their popularity with the most effective means.

68 hours of continuous sales promotion war, people are worried about too many people out of order, rather than no one to come.

When the central and local governments are still working hard to promote domestic demand, the Dongmen merchants have made the most common income people in China take out their wallets.

Dongmen promoted employment.

A small area, which accommodates 80 thousand workers, is provided by private capital. If the employment of manufacturing industry and logistics industry is driven, this figure is even bigger.

Economic growth means that people have jobs and incomes. When everyone has jobs and life is guaranteed, the stability of society will also increase.

To ensure employment is to maintain stability.

Dongmen has made great contributions to the stability of Shenzhen, the whole province and the whole country.

The east gate has leveraged the lever of wealth.

The story of "first pot of gold" from the east gate is everywhere.

These shrewd businessmen who have completed primitive accumulation at Dongmen have been involved in real estate, high-tech, logistics, commerce and other industries after coming out of Dongmen. The wealth of Dongmen has created more wealth and made the fortune cake of the whole society bigger.

Freedman, a Nobel laureate and economist, has a famous saying: "to do other people's business with their own money, only to talk about economy and efficiency, to do things by others' money, not to save economy, but to efficiency; to use others' money to do other people's business, neither save nor efficiency; use their own money to do their own business, not only on saving but also on efficiency."

In the east gate, the government adopts a low tax way and does not compete with the people. Wealth accumulates and increases in the private sector. That is, "doing things with your own money" is better than the government's hands.

If we say that the purpose of taxation is "from the people to the people", this link has been greatly optimized in the east gate.

Zhou Dafu jewelry bought 200 square meters of shops in Dongmen last year, which cost hundreds of millions of dollars, but no one complained that the price of Dongmen was expensive.

No matter what the market can be configured and what the market can accomplish, there is no need for the government to intervene.

Luohu District's self positioning in Dongmen is quite consistent with the expectation of "small government and big society".

Luo Zhiwei, Secretary of the Party Working Committee of Dongmen street, told reporters that the focus of his work is to provide a good business and consumption environment and do well in Dongmen's public service products.

Standing in the position of people first, the significance of Dongmen is extraordinary. The assertion of "Wang Ding is not prosperous" is hardly needed to be refuted.

The attitude of the Luohu District Committee and the district government to the east gate also fully embodies the ruling concept and vision of the grass-roots government.