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    Is The Recovery Of US Consumption False?

    2011/12/28 9:21:00 1

    The US consumer recovery is false? The year-end shopping returns amount to $46 billion 300 million.


    Has the purchasing power of American consumers really recovered? Don't be too quick, because the media. Report It is pointed out that although the year-end shopping season is not over yet, the return list of American people has begun to approach retailers.


    National Retail Federation (NRF) estimated last week that this year the United States consumption The total sales volume of the holiday sales season will be as high as 46 billion 280 million US dollars, or about 10% of the total consumption. scale For the most recent years.


    Whether or not the size is inconsistent, the product does not match expectations, or even simply dislikes, American retailers offer a 30 day refund service.


    NRF pointed out that even a large number of commodities have been returned this year before being blocked. This may be the record breaking sequel of this year's "black Friday" and "online shopping Monday".


    "High sales usually bring a high return rate," said Kathy Grannis, a spokesman for the association.


    WSL Strategic Retail consultant Candace Corlett, a consumer research firm, explains that some consumers return goods because they enjoy renewed and lower discounts. Besides, online shopping providers offer free shipping and return services, which stimulates the return rate.


    NRF previously estimated that the year-end peak shopping season (11-12 months) sales will grow by 3.8% to 469 billion 100 million dollars this year.

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