Pre Delivery Courier Warehouse Delivery Late: Online Shopping Consumers Fight Under The Line Of Blood
Customer service telephone can not get through, logistics links are slow, and replacement is blocked. By the end of the year, the phenomenon of courier warehouse explosion has gradually appeared, making the volume of e-commerce complaints rising linearly, while traditional stores have launched year-end promotions to celebrate Christmas, new year's day and Spring Festival "three links". The price advantage of online shopping channels is hard to be highlighted, and service bottlenecks are encountered. This makes some of the original online shopping consumers start to move to offline retail stores.
Beijing consumer Mr. Wang was in Jingdong 22 this month. Shopping Mall Place an order purchase The monitor and computer case had not been delivered until yesterday, 5 days ago. Even after repeated complaints and urged, Jingdong mall customer service has always said, "help push, please be patient." Mr. Wang told reporters that the two order status has been out of storage, one of which shows "has been spanferred to Ho Kang express", and another has even had the delivery clerk information, but Mr. Wang has repeatedly called the courier mobile phone number, no one answered.
As the pre season express and warehouse delivery capacity is tight, after the pass and Yun Da Jia received a yuan delivery fee, Huitong began to increase the distribution fee yesterday. This attracted a lot of Taobao store freight increased. Insiders revealed that due to the serious pressure on the express delivery, some "double 12 big promotion" orders have not yet been delivered, which will have a great impact on the delivery of Christmas and new year's Day promotions.
Mr. Wang, the above consumer, told reporters that because of the delay in the arrival of the Jingdong mall order, he had bought a similar display in the suing shop yesterday, and the price was different from the Jingdong mall after the discount. Reporters learned that, due to slow logistics, express price increases, B2C mall goods incomplete, retail entities become the main channel for consumers to end year shopping. "At the end of the year, the activity of the mall is rich, and the discount rate is strong. There is no need to wait for the express delivery. The advantage is quite obvious." A shopper at the national Swiss Shopping Center said.
Due to the advance of the Spring Festival next year to the end of January next year, a number of shopping centers have launched the "three seasons of Christmas, new year's day and Spring Festival". Guo Rui shopping center relies on performances such as song and dance performances to attract a large number of customers. The year-end promotion efforts of new world department stores such as new world department stores, Zhongyou department stores and so on, let consumers call "force". Careful consumers found that the "IgE" brand clothing that was sold in Zhongyou department store, many of which were even lower than most B2C websites.
In addition, the decoration and display during the sales promotion at the end of the year also attracted many consumers. Lotte Yintai department store, Xidan Joy City and other shopping malls all spend a lot of money on Christmas Eve decorations. For example, Lotte Yintai Department started designing Christmas decorations two months ahead of schedule, but the outfit only cost 500 thousand yuan. "Shopping in shopping malls not only wants to buy something desirable, but more importantly, it's a holiday atmosphere." Consumers Miss Liu said.
Liu Hui, a commercial consultant, revealed that the industry's overall sales expectations for 2012 were generally pessimistic, so the biggest wave promotion plan was generally arranged by businessmen during the Spring Festival. "New Year's day and Spring Festival" sales promotion is actually a "closing battle" in 2011, so merchants generally pay much attention to it, and sales promotion efforts will be relatively large.
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