Mengniu "Mongol" &Nbsp; Leather Enterprises Do Not Repeat The Same Way

State Quality Inspection Bureau sampled Mengniu Dairy (Meishan) Limited

Recently, the Guangzhou Bureau of quality and technology supervision conducted spot checks on the quality of leather goods and bags in the manufacturing field.

The sampling inspection conducted a total of 459 batches of products produced by 407 enterprises. After inspection, 47 batches of 47 enterprises failed to meet the standards.

During the sampling survey of leather products, 5 major problems were found in the unqualified products, such as insufficient stitching strength, insufficient color fastness to rubbing, unclear standard samples, free formaldehyde in products and decomposition of harmful aromatic amine dyes in leather products.

Free formaldehyde and decomposable aromatic amine dyes (banned azo dyes) exist in leather products, which are the most harmful to users.

This shoddy and inaccurate production process is easy to encounter in the production of leather goods. These inferior products can easily affect the health of consumers.

The quality of leather products can greatly affect the loyalty and trust of consumers to a large extent. Enterprises should strictly control the quality of the products and take the brand of high quality products instead of pursuing profits and reducing costs.

Goldlion leather deep in "quality door"

Recently, Mr. Chen, a consumer, said he and his friends bought a batch of Goldlion leather products as gifts for customers.

"These are all leather goods with the name of the first layer of cowhide fabric. After being tested, they are not cowhide. This result is hard for me to accept."

Mr. Chen said to the reporter.

According to the insiders, the first layer of cowhide and two layers of cowhide are essentially different, and the quality price difference is relatively large. The top layer leather has good strength, elasticity and process plasticity, and the texture is superior.

The two layer of leather is made of two layers of leather after finishing or coating. Its fastness and wear resistance are poor. It is the cheapest kind of leather.

Today, leather products are diversified in design, and two layers of peritoneal leather have become some of the materials of some leather manufacturers. Some of the products made of cowhide are not necessarily able to stand upright. For example, briefcases are better than those made from two layers of film pfer leather, but from industry standards, what ingredients should be tagged, after all, the quality of materials is directly related to the cost price.

Quality is the essence of the brand, and the brand is also able to have the brand market effect by constantly improving and improving the quality.

Nowadays, with the improvement of living standards, people are constantly pursuing material enjoyment.

The emergence of endless shops in the streets is just to satisfy the growing demand of people. There are also some businessmen who follow the trend to make use of people's favor to the brand for their own interests, ignoring the requirements of quality.

Consumers are often blinded by the external aura of the merchandise, only seeking psychological satisfaction and ignoring the real quality of the merchandise.

In the eyes of the public, the brand is the grade, that is, the quality that can stand the test is completely trustworthy commodity, is the pronoun with the mass goods and the stall goods.

Shiling strictly grasp leather goods quality

Recently, the district quality and Technical Supervision Bureau, Huadu entry exit inspection and Quarantine Bureau, Shiling Town Government jointly organized the "quality month Publicity Day" with the theme of "quality and safety guarantee happiness life" and the leather and leather industry quality and safety analysis Association.

In order to break the bottleneck of traditional industry development and adjust the industrial structure, in 2009, the district government promulgated the work plan for developing leather and leather goods industry in Huadu District, and formulated the planning of quality development for leather and leather goods industry. Shiling Town formulated a way to encourage enterprises to build brand incentives, and invested 2 million 500 thousand yuan in the award of brand enterprises.

After three years of quality promotion, some old problems still exist in Shiling leather products.

The next step is to unswervingly follow the 11 initiatives of the town government such as "standards, testing, brand, technology, talent, capital, market, logistics, international settlement, service and intellectual property protection". We should pay attention to internal management, consolidate the quality foundation, attach importance to quality control, ensure product quality, attach importance to brand cultivation, vigorously implement the strategy of famous brand, patent driving, develop independent brands, attach importance to the protection of intellectual property rights, and jointly create a fair competition environment.

Commodity is to survive in the continuous pursuit of quality. If the enterprise ignores the quality in the process of building the brand, then the enterprise will inevitably disappear in the market.

In today's market where brands are concentrated, only high quality and value-added products are the magic weapon for enterprises to win. If they pursue the profits for a while and ignore the quality of products, they will deceive the vast number of consumers. Such enterprises are bound to be eliminated by the market.