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    Hangzhou's Clothing Market Has Never Seen An Unprecedented Rejection.

    2011/12/28 10:13:00 10

    Hangzhou Clothing Market Rejection

    On the 27 day, the highest temperature in Hangzhou is still around 10 degrees Celsius, more than 20 days from the Spring Festival next year. In order to sell these clothes quickly, this week, Hangzhou Several garment wholesale markets near Sijiqing started clearing operations ahead of schedule.


    Old Sijiqing


    The down coat is half cheaper than last month.


    On the 27 day, 2 floor and 3 floor of the central Zhou garment market, some merchants launched the end of the season clearance sale of "full dress pants 50 yuan and clothes 100 yuan". At the sale shop on the left side of the elevator on the 3 floor, the fifty or sixty square meter shop was full of people who cleaned up the cheap goods, causing a traffic jam in the market aisle, and three or four staff constantly groping at the door. Because there were too many people in the shop, the staff had to stand on the stool and shout with loudspeakers.


    A women's clothing store next door didn't make a clear clearance advertisement, but the price was quite substantial. A five hundred or six hundred yuan overcoats sold at the shop cost about 200 yuan in this shop.


    South Korea 5 floor and 6 Floor South Korean women's clothing wholesale area, down clothing and Cotton-padded clothes Also entered the discount season in succession, many shop doorway has produced "down clothing 300 yuan", "500 yuan two cotton clothes", "the entire audience special price" and so on promotion advertisement.


    In the vicinity of the old Sijiqing, Zhongxing and other wholesale markets, "special package" has begun to appear. For example, 1000 yuan special package, including 100-150 different clothes, including summer wear and spring and autumn clothing, merchants can not pick up the money in advance, and the average clothes are less than 10 yuan. The biggest buyers of these "bargain packages" are often online shopkeepers. "Do spike activities, or special sales promotion can basically be sold out." A clothing operator said.


    At the China spinning center, some merchants also started clearing the warehouse ahead of schedule. Promotion Last month, the down coats and coats priced at 300-600 yuan can be taken at a price of around 50 percent off.


    Several large market promotions have not yet been officially launched. At present, the price of the short down jacket is about 200 yuan, the quality of the medium length is different, the price is 300-600 yuan, the coat is 150-300 yuan, and the sweater is 50-120 yuan.


    The director of the office of the Sijiqing group said that large scale clearance activities may take place until new year's day.


    In addition to the clearance activities of the operators, the Sijiqing district will organize a unified clearance sale every year, but it will be later. At the beginning of this year, the promotional activities of the whole Sijiqing block were launched on the ninth day before the Spring Festival.


    Sijiqing, Kowloon


    You can try on clothes and you can bargain.


    At the beginning of this year, the big clothing market in Sijiqing, Hangzhou, started a special sale about 10 days before the Spring Festival, because there was no old market in popularity. Usually 80-150 yuan in the field. Sale A down coat, a coat of about 200 yuan, can be picked up at 100 yuan for sale, and there is still room for bargaining on the basis of special offer.


    At the end of this year, the sale of market organizations will still be early. However, if you don't like people crowded and shopping time is wide, it may be a great achievement to go to Kowloon castle at this time.


    There is not much difference between the clothing market in Sijiqing and the old Sijiqing in the downtown area. The average price is 20-30 yuan cheaper than the several markets in the urban area. Besides, it can pick clothes and try clothes leisurely. The important thing is, you can bargain!


    In recent days, the price of this year's short down jacket is between 200-300 yuan, and the overcoat is 200 yuan. This year's hot shoulder Jersey and fur sweater sells for more than 100 yuan in the urban market, basically seventy or eighty yuan or even lower in the market.


    North Rim market and Silk City


    Sample coat and special scarf


    The clearance time of clothing area in the North Rim market is almost the same as that in several old Sijiqing markets, but the grade of clothing is slightly inferior to that of Sijiqing. In the processing of customized clothing area, if the time is running by chance, we can get a similar sample of the quality, but the price is lower.


    In order to attract customers, there are several samples of clothing in every customized shop. These clothes are processed according to the hot selling style in the shopping mall, but they are changed in details, which are very popular in the market. But custom clothing and ready to wear clothing are different. It takes a 3-7 day cycle to customize a garment. In the week before or after a year, shops do not place orders, and the samples in the shop are sold at the cost price of the fabric. For example, a coat with a processing fee of three hundred or four hundred yuan is usually less than one hundred yuan at the end of the year.


    In the silk city opposite the north market, some merchants in the retail area will also seek a lucky year ago to sell special accessories such as scarves and other accessories in the store. In addition to selling silk garments and related products in individual shops products It will also be accompanied by other women's clothing, and winter clothes will also be used for clearance sale at the end of the year.


    Haining Leather City


    It's not easy to get cheap goods.


    As soon as the weather is cold, the "fur control" people are ready to move. However, it is not the best time to buy fur at the end of the year.


    Mr. Zhu, a staff member of Haining Leather City, said that the first few months of the year were the hottest selling season for fur. Even in the few days before the new year's Eve, merchants would not give a very favorable price for promotion. Instead, after the spring festival began in March, with the weather warming, fur sales began to slowly enter the off-season, fur prices began to drain, and July and August is the most profitable time for fur prices throughout the year.


    But if you don't mind the style of fur, you may also get a bargain before the end of the year. Mr. Zhu said that during the peak selling season, some merchants will take out inventory in previous years for promotional purposes, and relatively speaking, the price is more favorable.


    Winter clothing may be stronger than last year.


    In November this year, clothing distributors lost their chances of shipping in hot season because of the warm weather. Some clothing wholesale market insiders predict that the intensity of the winter clothing may exceed last year, and the minimum discount rate will reach about 85% off.


    It costs five hundred or six hundred yuan in a small store and sells for 300 yuan in the wholesale market. It costs only 100 yuan for a short coat with short hair and down collar. It costs a total price of about 300 yuan for a medium length coat with a hair collar at a price of $80. The annual price of the sweater is only 80 yuan! The sweater of seventy or eighty yuan a piece at ordinary times is four yuan as long as 100 yuan!


    "Mainly on the weather." Miss Wang, who has been doing wholesale clothing business for seven or eight years, explained that the winter in 2008 and 2009 was unexpectedly cold, and that clothes such as down garments, cotton padded clothes and so on were not well stocked. With the experience and lessons of the previous two years, coupled with last year's extremely cold argument, many of the last year's sales of winter clothing were generally more than that of previous years.


    "This year's pressure is even more serious than last year, and it is estimated that the intensity of the final shipment may exceed that of last year." Mr. Zhang, director of a clothing wholesale market, found that although it was early this year, some Management The household has already released the tough words, usually four hundred or five hundred yuan clothes, plan to clear up the price at sixty or seventy yuan, "is equivalent to 85% off of the normal price, this discount is bigger than last year."


    Mr. Zhang analyzed that during the peak season of winter clothing delivery this year, the temperature was always dropping, and the order quantity and delivery volume were not as good as last year.


    The biggest choice before and after new year's Day


    Sooner rather than later. At the end of last year, many people who rushed to the market to find cheap goods found that although the price was very cheap, there was not much room for selection. Many good-looking styles had already been picked up, some of them were old ones in previous years. So when do we start this year, not only can we get cheap goods, but also do not miss the most popular clothes?


    The staff of China Textile Center said that at the end of December, many merchants began to clear up and dump goods. The styles were relatively homogeneous, especially before and after new year's day.

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