Haining'S Three Pillar Industries Have Successfully Promoted Provincial-Level Regional Brands
Recently,
Haining home textiles
It has won the title of "Zhejiang regional brand". This is the third "Zhejiang regional brand" that Haining has acquired after the warp knitting industry and leather industry.
Warp knitting, leather and home textiles are the three major traditional and pillar industries in Haining. So far, all the Zhejiang regional brands have been established successfully.
As of December this year, the cumulative use of Haining
Regional brand names
The number of signs has reached 59, and the competitiveness of the regional competitive industries has been significantly enhanced.
It is reported that the Haining municipal government will cultivate regional brand names in recent years as a driving force to enhance the development of the real economy. In the three consecutive years, the work of creating regional famous brands will be included in the "government work report" and a policy on accelerating the pformation and upgrading of the economy will be issued, which stipulates that the provincial level regional brands will reward 200 thousand yuan.
At the same time, we also set up awards such as "Mayor Quality Award" and "standard innovation contribution award", giving awards to quality management, high and new technology, inventions patent, standard innovation, and brand name creation at all levels, in order to stimulate the enthusiasm of brand building in various industrial areas.
In building regional brand names, Haining pays attention to improving the construction of all kinds of service platforms, including:
1. establish education and training platform and strengthen school enterprise cooperation.
Such as Haining warp knitting industrial park and Jiangnan University, Donghua University and other co sponsored various training courses in warp knitting technology.
Haining Home Textile Association and Zhejiang Sci-Tech University, Jiaxing University, Changzhou Textile Garment Institute and other personnel training platform to pport enterprises.
foreign trade
Business, merchandising, design and other professionals.
2. establish an exchange service platform.
At present, the warp knitting industrial park has established 3 professional websites for warp knitting industry, dedicated to information services in warp knitting and related enterprises.
Xu Cun, home textile industry base, has set up R & D centers, product testing centers, education and training centers and information centers to promote resource sharing among home textile enterprises.
3. establish inspection and testing platform.
The newly established quality inspection center of Zhejiang warp knitting products, which provided supporting services and technical support for warp knitting and home textile enterprises, successfully passed the accreditation and expansion assessment of the CNAS National Laboratory Accreditation of the China conformity assessment committee, and the assessment and evaluation of the qualification of the Provincial Quality Supervision Bureau. The certification items reached 71 categories of products and 366 method standards.
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