How Does China'S Grass Root Shoes Enterprises Make Efforts To Build A First-Line Market?

No matter from which point of view, the development of China's footwear industry is full of strong "grass roots" flavor.

Although most of them start from generation processing, despite the rapid development of China's footwear industry from the scratch of brands, any internationally renowned brand that values the Chinese market is afraid to look down on it.

It has been concluded that China's footwear industry is taking the road of "rural encircling the city".

Indeed, from the generation of processing to the construction of independent brands, shoe enterprises did not rush into the high-end market at the beginning of their development, but they were more pragmatic in the two or three line.

China's footwear brands seek to advance to the first tier cities, internationally renowned.

International famous brands march into the two or three tier cities, which does not mean that they have retired from the first tier cities. While the local footwear brands are consolidating the market share of the two or three tier cities, they begin to attack the first tier cities, and do not show that the local brands have made the necessary preparations for brand upgrading.

If we still rely on celebrity endorsement, media advertising and sponsorship to enhance brand influence, local brands may not be able to knock out the market door of the first tier cities.

For example, the shoe Fair has always been a barometer of China's footwear industry's foreign trade exchanges.

In the past, the shoe fair did not receive enough attention from some brands in the world, just to verify that the brand of Chinese shoe enterprises had no time to take care of him at the stage of "horse race".

After gaining enough market share, local footwear brands began to attach importance to improving their quality and reshaping their image. The shoe fair also became a good display platform.

But it is not enough to make use of the shoe Fair for simple exhibition. What is more important is to show what and how to display. There is no doubt that there is still a big gap between local brands and internationally famous brands in terms of the generation of footwear technology and the operation level of brand marketing.

From OEM to self created brand, from the copy to the self integration, the Chinese footwear industry has gone out of a distinctive development path.

What needs to be clear is that market share is not equal to product quality. The strength of capital is not equal to the development prospect. There are still many things that local brands need to learn and learn from in the competition with international brands.