Shoe Clothing "Fast Fashion" Aims At The Brand Integration Store Mode.
In December 29th, following the Jack&Jones, Only and Vero Moda, foreign brands such as H&M, ZARA and WE have entered more and more major cities in China.
Fast fashion
"
Recently, Holland is fast fashion.
brand
WE's first flagship store in Wenzhou opened last week in downtown five Horse Street.
This is the first famous international clothing brand introduced by Wenzhou one hundred. It also injected fresh blood for the current single horse shopping street.
The WE brand was founded in 1917 in Holland. It is known as "the three fast fashion giant in Europe" from Sweden's H&M and Spain's ZARA. It is similar to the H&M and ZARA pricing range.
Women's wear
,
Children's wear
The cowboy series and shoes, accessories and so on. The price of the single product is two hundred or three hundred yuan.
The head of the flagship store in Wenzhou said that WE has nearly 300 young and stylish professional designers in Holland headquarters. They are always traveling to Milan, New York, Paris, Tokyo and other fashionable areas. The fastest one is only 7 days from design to special counters, and everything from casual to business dress.
Not long ago, reporters entered the WE with a curiosity. The integration store mode was one of the most impressive.
However, compared to Hangzhou, Wenzhou international brand integration store occupancy rate is few.
With the popularity of domestic brands such as H&M, some domestic companies have begun to follow the brand equity store model, aiming at the market viscosity and value of the integrated parity brand.
The Red Dragonfly integrated store mode is innovating.
AOKANG brand space is also trying to seize the market opportunities.
However, in view of the market response effect of integrated mode, the integration of parity has gradually been highly watched by consumers.
Price is one of the temptations anyway.
Price positioning naturally reflects brand positioning.
The price positioning of Wenzhou brand shoes enterprise integration store is generally in the middle and high price, so we can see the high-end positioning of its brand.
But with the constant popularity of cheap brand fans, I believe these high-end brands also want to share a slice of the cake.
The local market in Wenzhou is more suitable for middle end consumption from the perspective of brand viscosity.
Some shoe companies may be able to subdivide the market, making parity and giving the more affordable brand value is the key.
Seizing the fast fashion consumption trend, promoting pformation and upgrading and marketing promotion have become the elements that many shoe and clothing enterprises need to think about.
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