Transformation And Upgrading Strategy Of Textile Industry In Shaoxing County Of Zhejiang

What attracted us to Shaoxing county is a "three quarterly report": above the scale of Shaoxing county.

In the weak market environment, how can Shaoxing's textile industry produce such beautiful "

A few days of interviews, let us see behind a group of beautiful data, a more amazing moving picture.

Here, the textile industry is not only spinning and weaving.

From the upstream raw materials and petroleum processing, PTA, chemical fiber, weaving, printing and dyeing, home textiles, clothing, textile machinery, creative design, professional market and online market, textile and trade, building economy have strung together a long and long industrial chain.

Here, the advanced digital printing machine is like the color printer in the office. There is no sewage and no noise. The designer directly inputs the pattern from the computer, and the white cloth slowly spit out from the machine, which becomes a colorful cloth.

It indicates a revolutionary change in printing and dyeing technology.

Here, the world's most advanced chemical fiber, textile, printing and dyeing, textile machinery equipment can be found.

In Qixian town of "China's textile machinery industry", only a small high-speed ramming machine developed by the "Yue Jian Machinery" has occupied 90% of the national market.

Here, the fabric creative design can provide the latest samples at any time, the zero distance docking world fashion, the natural elements such as wormwood, bamboo charcoal, pearl, yellow mud can also be integrated into the textile fiber, new and environment-friendly materials and fabrics have been released in succession, the traditional textile industry and the emerging industries are in harmony here.

Here, in 10 years, a modern textile city "long on cloth" was born.

More than 100 commercial buildings are standing proudly along the golden Keqiao road.

Standing next to Lin Li building, it seems to be in a "little Hongkong".

Here, we have not only sold 1/4 of the world's fabric, but also made great efforts to pform it to the international textile trade center and the international textile creative center.

Freedman, a famous American columnist, wrote in the book "the world is flat." if you need to find a flat textile world, it's in Keqiao.

The magic force behind this is pformation and upgrading.

This is precisely the news we are most looking for.

From "hate cloth to clothes" to creative fabric design, from spinning and weaving to raw material chemical industry, the pformation and upgrading of industrial chain provides endless industrial space.

This is the two pair of attractive "Sister Flowers".

Keqiao, creative building, 8th floor, design studio.

Wang Sufang, chairman of the board and general manager Yin Xiaohong, used to be the two girl selling cloth in Textile City (600790, stock bar).

Through a virtual speed distribution system software, they combine fabric design and garment conversion to shorten the costume design cycle which needed ten days and a half to one day.

The seven floor of the color studio, the head of Sheng Suqin, Sheng Suying, is a pair of sisters.

Every dress and everything here is hand painted.

An ordinary skirt, because of its unique hand-painted, can sell for thousands of yuan.

"Hate cloth does not make clothes", once was the regret of textile county.

Nowadays, the clothing industry has quietly risen, and the output value of the fabric creative design is only over 100 million yuan.

China Light Textile City Creative Industry Park has unlimited vitality, more than 100 creative design institutes, more than 1100 creative talents, and the domestic fashion design competition, fashion summit and fashion trend conference are all on the stage in Keqiao.

From spinning and weaving to creative textiles, the extension and prosperity of the industrial chain witness the 30 years of Shaoxing textile industry evolution.

Today, the "big textile" industry chain is moving towards the top two downstream of the smile curve, turning to creative design, clothing industry, upstream, turning to chemical fiber, PTA and other raw materials.

The "Far East chemical fiber" of Cao E estuary is the "Big Mac" in the two major fields of chemical fiber and PTA.

3 years ago, in the international financial crisis, the "Far East chemical fiber" holdings reorganized the only PTA production company of Hualian three Xin in the province. Now it produces 1 million 800 thousand tons of PTA annually, and is still the boss of Zhejiang.

PTA is the upstream product of chemical fiber, and the booming market demand makes the PTA production line here a truly "banknote printing machine", with a profit of up to 9 million yuan a day.

Now, with a profit of 2 billion 500 million yuan accumulated over the past 3 years, the enterprise is building a new production line with an annual output of 1 million 400 thousand tons of PTA.

On the Lantern Festival, Feng Wei, the deputy general manager, pointed to the white FDY (one of the spinning chemicals). "The company is now the largest FDY production base in the country, and the output value of the chemical fiber can reach up to 10 billion yuan a year," he said.

Relying on 3000 looms, "Tiansheng Holdings" is still advancing to the upstream industry chain.

At present, the company invested 6 billion yuan in chemical industry in Ningbo can be put into production immediately, specializing in the upstream products of chemical fiber MED. In the future, Zhejiang chemical fiber enterprises can buy raw materials nearby.

Also because of the centralization of textile enterprises, the local textile machinery industry has also made vigorous efforts.

Only 130 home textile enterprises in Qixian town provide more than 70% textile machinery in the county.

Sun Jianhua, general manager of "Yue Jian Machinery", the largest textile machinery enterprise in Qi Xian town, is not only "rich two generation" but also "two generation".

It was his insistence that in 2008 and 2009, when the textile industry was in the doldrums in 2008, the "Yue sword" spent 200 million yuan on the new imported high-speed rammer projectile, catching up with the textile machine market suddenly, and creating a "myth" that earned $3 million per day.

From the "dye vat revolution" to "chimney revolution", the pformation and upgrading of the printing and dyeing industry reflected the magic power of scientific development from "breaking the wrist" to "gathering development".

"Shaoxing's three largest cylinders, wine cylinders, jars and VATS".

As a starting industry, Shaoxing's printing and dyeing industry is undergoing revolutionary changes.

Chen Yuming, who wears Armani glasses, looks like a tide man.

His "red and green textile printing and dyeing" is leading a "dye vat revolution".

The most fashionable one is the digital printing machine that is being debugged by the company for 6 million 800 thousand yuan.

This printing machine does not use traditional dyes, but uses 8 color ink which is automatically matched by computer.

The white cloth slowly spit out from the machine, and it prints a pattern of colors directly input from the computer, just like the color printer used in the office, instead of changing the cloth into paper.

Such a digital printing, no sewage, no noise, can be printed at least 200 meters per hour.

Chen Yuming is the first person to successfully realize the industrialization of digital gridding printing in China.

The traditional printing and dyeing mode is "what to import, what to print", the customer to bring the pattern, printing and dyeing enterprises to figure out what to do, to earn a processing fee; and the application of digital grid technology is "what, what to print", printing and dyeing enterprises can prepare thousands of tricks in advance through digital design, so that customers can freely choose, not only earn processing fees, but also make creative design money.

Today, the profit of printing and dyeing of red and green blue has increased from 10 Fen to a few yuan per mu, and the amount of wastewater discharge has decreased by 15% compared with traditional printing and dyeing enterprises. It has become one of the top companies in Shaoxing county's printing and dyeing industry.

The change of dye vats is not just that.

At present, 1/10 of dyeing and printing enterprises in Shaoxing County turn the traditional dye vat into "air cylinder", that is, to use high temperature airflow to wash the sauna to finish the color printing and dyeing. This can greatly reduce the output and energy consumption of traditional printing and dyeing wastewater.

There are 203 printing and dyeing enterprises in Shaoxing county.

With the increasing rigidity of resources and environment, the pressure of energy saving and emission reduction in printing and dyeing industry is enormous.

Or be eliminated, or pformation and upgrading, only two elections.

Under the heavy pressure, Shaoxing county has played two cards: the "Zhuang Wei broken wrist" reduced the county's printing and dyeing enterprises from more than 200 to 100 in 5 years; "gathering production" gathered the 80% printing and dyeing enterprises to the coastal industrial area, and built the "green dyeing and printing base".

Agglomeration is not a simple move.

Reporters see, the government set up the relocation of the printing and dyeing enterprises set up equipment, environmental protection and other access threshold, what kind of equipment can be moved, the domestic authority of the expert group said, not "altar cylinder cylinder can be used for use."

Agglomeration is to better save energy and reduce emission.

Many printing and dyeing enterprises in Binhai Industrial Area have seen the words marked "Oriental Energy", which is a company that specially provides waste heat recovery and energy conservation.

Xu Zhongliang, deputy director of the industrial area management committee, told reporters: the printing and dyeing enterprises that have moved here will realize unified heating and unified sewage treatment in the future.

At present, there are 3 batches of 96 printing and dyeing enterprises in the county.

Of these, 4 enterprises have already started construction, nearly 20 enterprises have entered the preliminary stage, and the infrastructure construction of sewage treatment, hydropower, roads and so on has also been promoted simultaneously.

The goal of Shaoxing county is: after the relocation of these printing and dyeing enterprises, the land of the county's printing and dyeing industry will be reduced by 1/3, the backward production capacity will be reduced by 1/3, the sewage discharge will be 1/3, and the added value of printing and dyeing will be increased by 1/10.

From "no county to city" to "city on cloth", from professional market to "online market", the pformation and upgrading of service industry provide profound potential for sustainable development.

10 years ago, Shaoxing county got rid of the history of "no county without city" and moved from Shaoxing to Keqiao, where China's textile city was located.

10 years later, hundreds of tall buildings were rising along both sides of the golden Keqiao Avenue. Hotels, business centers and creative buildings row upon row.

Global fabric buyers, domestic textile business operators, logistics providers, textile technology experts, all kinds of languages, all kinds of skin color...

Information flow, capital flow and stream of people converge here.

The market is the starting point of the textile industry in Shaoxing county.

Known as the "world market", China's textile market is the largest textile market in Asia.

1/4 of the world's fabrics are traded here, and buyers from all over the world gathered here, with a market building area of about 3200000 square meters, a traditional area of more than 20 thousand business rooms, 20 thousand registered operators and companies, nearly 5000 resident overseas buyers, and nearly 1000 overseas representatives.

Textile City, which converged the information of global textile material market, has become the "information source" of textile enterprises in the whole province and even the whole country.

Yueqing Hongqiao Town, a young man, who is less than 40 years old, has opened 15 years in the textile city of China. With her keen grasp of the fabric market information, her family set up a woollen processing factory 10 years ago.

The division of labor between husband and wife is clear.

Reporters saw that 9 square meters of shops from time to time customers came to the door, orders telephone constantly, "almost every day can receive orders."

In addition to a shop in the textile market, the "Rainbow Village" printing and dyeing company in Shaoxing has opened a display shop near the boutique Plaza.

The company's marketing staff in the textile market told reporters that every week she had to feedback the evaluation of the customers in the market to the design department so that the company could adjust or develop new varieties in time.

Today, the nearly 30 years of China's textile city has continuously upgraded its market hardware facilities. It has changed from the "road market" to the "market group" with full division of labor from 20 years ago. Besides, the whole Keqiao and the surrounding Qian Qing town have basically formed the five major market areas, namely, the traditional trading area in the south, the Innovation Zone in the northern market, the central international trade area, the Western raw materials leading area and the eastern logistics supporting area.

The online textile city that is being built is even more ambitious.

Nearly 100 staff members are working nervously in China Textile City network, 13 floor of the creative building.

Dong Xing, an overseas buyer development group, is a little girl who has just graduated from Yuexiu foreign languages school in Shaoxing. She is speaking in fluent English. On the phone, she is a Italy merchant.

Dong Dong calls at least more than 60 phone calls every day to collect all kinds of information from overseas purchasers and enter the database of online Textile City.

In the future, there will be 400 thousand shops in the online Textile City, and more than 1 million 500 thousand units will be traded every day.

Dong Fang and her colleagues originally belonged to the global textile network based in Hangzhou. They moved to Keqiao in April.

The acquisition of the B2B website, which has been founded for 10 years and is the largest in China, is the first step for Shaoxing to spend 2 billion yuan to build "online Textile City".

According to the plan, the newly built online textile city will build up a textile resource pool covering all the enterprises and operators in the textile city and 1 or more domestic and foreign distributors and 10 purchasers in 1 years or so, and build a third party trading platform based on the Internet and mobile terminals, and use 3 to 5 years to become China's first "online professional market" listed company.

Ding Jianjun, general manager of China Textile City network, said my biggest dream is to "get through the world".

The convergence and mutual promotion between online market and tangible market are beginning to show.

According to the plan, the textile city will provide a variety of supporting services for enterprises entering the online shopping mall, including textile warehousing, logistics and testing, sample display, online finance, market management, mobile terminals, and textile enterprise online offices.

"Next year, we will set up branches around the world, build solid exhibition halls and hang samples, so that buyers can get the latest samples of textile and clothing without leaving the country.

At that time, buyers can only input their sample numbers in the exhibition hall on the Internet to find the corresponding textile factories.

Ding Jianjun said.