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Deep Thinking: China Has Become The Largest Overseas Exhibitor Of German Exhibition.

2007/12/30 0:00:00 10570

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Trend: the merger of famous brand exhibitions has been held by many people in the exhibition industry. In fact, in recent two years, there have been many small scale mergers and acquisitions. This year, this trend is emerging. It is expected that some successful brand exhibitions will take the road of merger next year. Interpretation: strong alliance has become a powerful means of development after competition, or a union between exhibition companies, or cooperation between exhibitions and associations, or a joint exhibition itself. With the fierce competition in the exhibition industry every year, many exhibition agencies began to compete in the way of their respective exhibitions. For example, in June this year, China's most large-scale and influential environmental protection exhibition - China International Environmental Protection Exhibition and China Shanghai international environmental exhibition officially announced the joint development of the Asian Environmental Flagship Exhibition. In July, the two most famous textile machinery exhibitions in China, the China International Textile Machinery Exhibition and the ITMA Asia exhibition, announced that the exhibition will be held in Shanghai next year. Dongguan Houjie shoes exhibition and Hongkong Asian style shoes exhibition reached a cooperation intention, decided to combine the two shoe exhibitions into one, and recreate a "Dongguan international shoes exhibition & shoe machine exhibition". In Guangzhou, Asia Limited and BolognaFiere Group signed an agreement with Guangdong BOM Exhibition Co., Ltd., announcing cooperation to form a new joint venture to jointly develop Guangzhou international beauty salon cosmetics import and export fair and so on. These will become the focus of next year's exhibition industry. At present, "the exhibition is urgent, the service is chaotic, exhibiting the right to move around, the threshold is low, the request is high, the ten exhibitions are five chaos", the most popular word in the exhibition industry at present. The fact that too many exhibitions have caused everyone to suffer from food shortages is the trend of the times. In this regard, the industry believes that the exhibition in terms of scale, grade and popularity are all in the forefront of the domestic market. The reason for choosing the merger is to be prepared for danger in times of danger. Next year, China's Convention and exhibition industry will formulate industry standards and discuss the form of exhibition industry market. Chengdu is undoubtedly conducive to the intensifying joint efforts of the exhibition. Point of view: whether the exhibition economy is overheated or not, while vigorously promoting the exhibition economy, there are also many problems which are worrying and worth reflecting. Many exhibitions are not only lack of new ideas and content, but also have a small scale, exhibitors are mixed up, and there are even more bubbles in the trade volume of individual exhibitions. All these quick and instant behaviors can not help exclaiming: is the exhibition economy overheated? Interpretation: with the rapid expansion of the number and scale of exhibitions and conferences, the economic benefits brought about by the exhibition are considerable, and the exhibition economy has attracted more and more attention and attention. It is the Convention and exhibition economy that brings huge economic and social benefits, and can shine brilliantly in the domestic market, so that businesses will join in and enjoy it. When people see the benefits brought by the exhibition, it is recognized that developing the exhibition economy is a shortcut to get rich. So nowadays, many cities have appeared the phenomenon of "Chinese flock" with Chinese characteristics. In particular, many local governments take the exhibition as a performance project. They are so lucky that they do not get anything but face. Besides, China's Convention and exhibition industry is still in its initial stage, and the relevant laws and regulations on exhibition are missing, so it also gives the people who are interested in the opportunity to take advantage of it, resulting in "exhibition" being cloned, taking the opportunity to cheat the exhibition fees, and so on, resulting in the exhibition economy difficult to "economic" phenomenon. In fact, there are certain prerequisites for the development of the exhibition economy. Not every city or region is suitable for the development of the exhibition economy. Only by holding exhibitions in large and medium-sized cities with special industry prosperity, convenient spanportation and complete urban facilities can we truly show the superiority of the exhibition economy and give full play to the role of the exhibition itself. Experts pointed out: the exhibition industry in China only striving for high quality, high professionalism and large-scale direction can make the MICE economy develop healthily and vigorously. On the contrary, the exhibition economy can not go further, and the development of exhibition economy is still a long way to go. In the face of the rapid development of exhibition economy, we must calm down the exhibition economy. Leading edge: China has become the largest overseas exhibitor source of the German exhibition. According to the latest statistics released by the German exhibition industry association, China has surpassed Italy to become the largest overseas exhibitor source of the German exhibition. Statistics show that in 2006, there were 13900 exhibitors in Hongkong, including Taiwan and 10127 in Italy, in the ranking of overseas exhibitors in Germany. Interpretation: special emphasis should be placed on the fact that except for Germany in Central Europe, the road is accessible to all directions, and goods can easily reach western European and Eastern European markets. In 2006, the EU is about to expand eastward. Therefore, many visionary companies regard the future EU market as a whole and seize business opportunities. One of the ways to open up the German market is to participate in various German fairs. The German exposition is world-famous. Almost every big city has exhibitions, such as CEBIT in Hannover, Berlin's Tourism Expo, audio-visual products Expo, Cologne's Photographic Equipment Expo, home appliances Expo, Frankfurt Auto Expo, book fair, Munich Construction Machinery Exposition, etc., which have great influence in the world. For Chinese enterprises who want to open up the German market, the exposition plays a crucial role. A wide range of trade fairs are the most effective medium for introducing new products or technologies. According to a survey, German market makers believe that the Expo is the most important tool for them to make purchase decisions. Exhibitors can make use of the German fair to develop the market, understand what their world competitors are doing, understand what advantages and disadvantages of their products, and how strong their competitiveness is. Therefore, the German exposition is not only a bridge to open up the German market, but also a good opportunity to open up the world market. Many important fairs in Germany attract buyers from all over the world, exhibitors from Europe, Asia, Africa and Latin America can even do business with Chinese companies from other regions. This has resulted in more and more Chinese enterprises exhibiting Germany.