There Is No Common Sense In Promoting Holiday Promotion.

Everyone knows what is going on in sales promotion, but what about festivals? Promotion How to do a good job in sales promotion, and some common sense of holiday promotion are not familiar to everyone. Therefore, during the holidays full of holidays, some festivals must be promoted. common sense Hope to help you!

Everyone knows what is going on in sales promotion, but some common sense about holiday promotion and how to promote sales is not familiar to everyone. Therefore, in the holidays full of years, the world factory network Xiaobian provides you with some common sense of holiday promotion, hoping to help you!

With the increasingly fierce competition in the garment industry, the activities of shopping malls are becoming more frequent. We find that sometimes the sales performance of festivals can be several days, which can be equal to the sales of one month or even a quarter. More and more brands begin to pay attention to Festival Promotion. However, traditional shopping centers use price discount strategy to reduce customer shopping cost and use price leverage to attract customers. But the demand of customers is specific and the space of price is limited. This way not only compresses profits, but often fails to achieve significant results; therefore, in-depth exploration of customer demand, and other costs of reducing customers, and fully preparing for sales promotion and good preparation of goods and personnel have gradually become the core of holiday promotion.

First of all, holiday marketing programs should start with customers themselves, with a man's clothing. brand The theme of Valentine's Day is as follows:

We should know some questions before we plan Valentine's day.

1. what is the atmosphere of Valentine's day? - sweet and warm.

2. Valentine's Day customers should buy their own partners.

3. Valentine's day for men's clothing is the main purchase? - women;

4. Valentine's day, male customers are most likely to buy their partners: roses, chocolates, little gifts.

With these core issues above, we can effectively design Valentine's day marketing programs.

What are the characteristics of buying women?

1. women are much more interested in promotion and gifts than men.

2. the most important concern of female customers is beauty and youth. Gifts can prepare better cosmetics or perfume for women.

3. the psychological characteristics of women's consumption - they like to be praised and more likely to listen. Shopping guide Opinions;

4. female customers are most destructive when they consume.

5. women buy category recommendation - tend to perceptual products, such as sweaters, vests and scarves are warmer. On the two day of Valentine's day, the weather is still chilly. Buying a sweater allows your partner to realize his love for him. Shirts are worn close to him, men wear them everyday, and shirts can let their partners think of themselves every time they wear clothes; {page_break}

What are the characteristics of male customers?

1., we are more worried about trouble. We can help our customers prepare gifts for Valentine's day, such as cards, chocolates, and exquisite packaging.

2. men buy category recommendation - focusing on applicable commodities. For example: new, soon to wear categories, etc.

Secondly, after setting the right direction and plan, we must make adequate preparations.

1. preparation:

At least one week before the deployment of the required items to the sales promotion counters, especially the theme merchandise, stock items, high value commodities and accessories, we need to get enough stock.

2. activities

During the activity, all the staff may be on duty, the shop manager and the old staff must be on duty. The supervisor and the manager should also come to the scene to assist in the management of the stores and boost morale. Detailed personnel training should be done in advance, including: goal setting, main items, merchandise selling points and dynamic power, so as to ensure that the sales activities are flexible.

3. adjustment

High priced goods are displayed first, theme goods are given priority, and stock is ample. The accessories are displayed in the vicinity of the invoice office to facilitate customers to "buy together" to facilitate the purchase and sale of accessories. In order to improve the sales efficiency, we need to display the rules as far as possible and effectively classify the sizes. The window should be adjusted according to the activity. It is possible to use the eye-catching color contrast to highlight the sales promotion atmosphere. At the same time, POP should be placed in a more prominent position to make the customers feel at a glance.

4. promotion

Pre order sales. Customers will be ordered ahead of schedule before the sales promotion. According to the actual situation and the conditions of the shopping malls, the tickets will be prepared in advance. When the customers pay the goods, they can pick up the goods or pick up the goods with the bill of lading, which will greatly shorten the purchase time. In addition, some special accessories and special salable goods are sold at a high rate and the rate of opening is high. Some tickets can be opened in advance to meet the requirements.

Prepayment sales, for customers to buy broken yards, can ask customers to pay first, the company will arrange goods to express customers in a week.

Exchange promises, large sales promotion will occur when customers purchase goods on behalf of people. Because of uncertainties in specifications, patterns and colors, buyers often make decisions. Therefore, shopping guide should promptly resolve customers' concerns by exchanging promises, so as to achieve the goal of fast sales.

VIP notify in advance, inform the VIP through the phone, text message, letter, etc. in advance, strength, date, and arrange for VIP to shop in advance to try and wear.

Holiday promotion, a practical sales promotion plan is very necessary, before the preparatory work must be done in place. Also, there are a lot of details that can not be ignored in holiday promotion activities. Holiday promotion is a tedious thing. If you are careless and lose everything, you must rise to a certain level in theory and practice. Oh, if you want to know more about sales promotion, such as new year sales promotion, year-end promotion, Spring Festival Promotion and so on, welcome to continue to pay attention to the business guide channel, there are more wonderful things waiting for you!