In 2011, The Key Words That Influenced The Development Of Clothing Brands.

After the baptism of the opening year of 12th Five-Year, many walked in China.

Brand development Keywords: Five Year Plan

In 2011, it was not only the beginning of the 12th Five-Year plan, but also the Dragon peak of Fujian.

For Longfeng textile technology, which always pursues "technology is the first productive force", the future needs not only a lot of advanced equipment, but also an exclusive R & D team.

At the same time, Longfeng textile technology will also increase its independence, innovation and research and development, and develop high-end functional fabrics.

We should not only develop high-end fabrics with functions such as radiation protection, antistatic, moisturizing, sweating, space warming, etc., but also aim at the development of healthy fabrics, such as lemon health care and health care fabrics.

In addition, Longfeng textile technology will accelerate the expansion of local sales channels.

Since opening up the domestic market in 2008, Longfeng textile technology has set up 26 marketing outlets throughout the country.

In the future, Longfeng textile technology will continue to expand, and strive to set up more direct stores in big cities.

At the same time, directly cooperate with more brand customers. At present, Longfeng textile technology has become a partner of sports brands such as Lining, Anta, XTEP and 361 degree, and plans to cooperate with famous brands such as KAPPA and Adidas within two years.

From several aspects, the "Five Year Plan" of Longfeng textile technology has been organized in an orderly way, and has been working hard to become the leader of China's modern textile industry and the global brand customers.

For Xinshen group, 2012 is destined to be an integration year, integration of industrial chain, integration of resources and integration of brands.

In 2011, facing the grim situation of the textile and garment industry, Xinshen group optimized the resources through the integration of the industrial chain, and strengthened the ability of enterprises to deal with external risks.

Looking forward to 2012, Xinshen group hopes to use three to five years to further strengthen resource integration, expand brand influence, intensify brand integration, and form influential new Shen brand clusters, create a brand new resource pool, integrate Wujiang flax brand resources, strengthen cooperation through mutual needs, and create an economic growth point with Wujiang's core competitiveness.

Xinshen group plans to take the lead of the Wujiang clothing association to integrate the existing garment enterprises in Wujiang to further integrate the existing resources. The new Shen group, through its own advantages of linen factory, provides a series of services for the joint venture to provide fabric research and development, clothing design, order processing and so on, and do a supporting role in Wujiang's clothing brand suppliers..{page_break}

Brand development keyword two: forward trend

The more gloomy moments, the more creative and outstanding products and services that can affect fashion.

Based on this development concept, in 2012, under the situation of the international economic situation is not optimistic, Huafu color spinning brand development strategy is: can not wait, face reality, expand new space.

We should advocate positive, initiative and creative steps.

Chen Ling, President of Huafu color spinning, said that the product of Huafu has always maintained its two characteristics, and will not change at any time.

The first is the embodiment of popular colors. In the two quarter of the year, Huafu color spinning will give the most comprehensive interpretation. In addition, the product trend is not only a color trend, but also a combination of color and material.

In fact, they did the same.

Hua Fu's 2012 autumn and winter fashion colors promote the six popular trends of Poetry: freedom of speech, freedom, warmth, echoing, echoing, and new architecture.

And highlights four innovative product lines, as the new year's innovative product treasure box.

At the same time, Chen Ling revealed that the main fashion color of 2013 Huafu will gradually develop towards a plucent direction, with high brightness and high brightness.

2013 the trend of spring and summer will be released in March 2012.

Similarly, there is also a Fuwa family whose vision is to take the lead in the industry.

At the end of 2011, Fuhua family held the 2012/2013 autumn and winter chemical fiber fabric fashion trend conference and Fuhua Shijia brand customer Association.

In this gathering event and the trend show of chemical fiber fabrics, the experts have explained the future trends of the industry in detail, and released the latest trend of "2012/2013 autumn and winter chemical fiber fabrics" and Fuhua family's latest product information.

Facing the increasing labor costs, rising raw material prices and the increasingly fierce competition in the textile industry, Fuhua family responsible person said that enterprises can only be in the leading position of the industry if they have strong brands, have a team of modern research and development and management and marketing teams that are advancing with the times, and fully utilize the advantages of the industrial chain.

Over the years, Fuhua family has devoted itself to thematic R & D, series R & D and system development, and achieved rapid design and sampling of fabrics.

Enterprises actively investigate and understand the needs of terminal consumers, and achieve effective face to face docking with customers.

On the one hand, we deliver the latest market popular information to our customers and provide marketable main products. On the other hand, we actively cooperate with the brand clothing enterprises to jointly study the fashion trend and cooperate to develop new products.

The Fuhua family, which advocates "environmental fabric and low carbon life", complies with the development requirements of environmental protection in the times and textile fields. Based on science and technology and relying on information, it promotes technological innovation through mechanism innovation and management innovation, comprehensively implements the guiding principle of brand strategy, vigorously promotes energy conservation and emission reduction, pays attention to the recycling and reuse of raw materials, and advocates green products, green consumption and green marketing.

At the same time, Fuhua family vigorously carry out cleaner production, eliminate relatively backward machines with relatively high pollution, reduce waste of resources, adopt scientific and rational operation methods, and strengthen the internal recycling of materials.

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Brand development keyword three: high technology

For a fabric enterprise dedicated to doing a certain type of textile products deeply, it is necessary to build up a brand competitive power through the development of a unique and leading industry.

In this regard, some enterprises have taken the first step and gained considerable results.

Shandong Ruyi group's "Ruyi spinning" has created a world record of 500 branches in two fields of wool spinning and cotton spinning. This original technology develops the high-end worsted fabric with the advantage that it can not be duplicated, pforms the technical brand and the commercial brand into the actual economic benefit, makes full use of the rare spinnable animal hair as raw material, and produces the rare products that can not be duplicated. It improves the added value of the product and greatly enhances the brand influence of Ruyi.

It is reported that at present, the fabric of the west trousers series of Ruyi group emphasizes on the idea of high cost and frivolity, and selects high quality Australian wool or blended fabric, and applies high and new spinning technology to make the fabrics smooth, delicate and elastic.

At the same time, the addition of noble spun silk gives silk shiny and touch.

Like the air, a lightweight 160 wool fabric, made of two pioneering technologies, is very flexible, comfortable and breathable. The latest summer wool fabric has no lining, no lining, good air permeability, ensures the comfort and coolness at high temperature, and has the characteristics of machine washable.

Ruyi group has made a very perfect paving and extension for the development of Ruyi Textile: not only has applied for 9 invention patents and 7 international invention patents, but also used the technology to launch the high-end clothing brand "Royal Ruyi".

In 2012, "Ruyi spinning" and "Royal Ruyi" will be down-to-earth, further push new and in-depth, to achieve new value.

The public appearance of "Shusheng" was that at the end of 2011, this plant (biomass) short fiber created a page of elastic short fiber, and opened up a road of differential competition for Fujian Haixing Mstar Technology Ltd.

Zhang Lianjing, general manager of the company, said that in 2012, the company should further improve the construction of Schwartz factory, strive to develop new products, strengthen market promotion, expand the scope of application, and rapidly expand sales.

On the one hand, in addition to the cotton mill, the company should cooperate with fabric, weaving, dyeing and finishing enterprises. On the other hand, the company will promote publicity and marketing to the terminal market and clothing brand.

"We should not only provide good products, put low carbon environmental labels on fabrics and ready-made clothes, increase the sense of fashion, but also unite DuPont Co to provide better help and services for downstream enterprises, and even do marketing planning for them."

For the promotion of Schroth in 2012, Zhang Lianjing made a further explanation with "dot line and surface combination". "Point" is the face-to-face contact with the terminal brand. "Line" is to make a knitting line or a cowboy line, "face" is to participate in Intertextile fabric exhibition and other world-class professional activities.

Under such a marketing mode, more than 100 domestic and foreign merchants have come to Haixing Mstar Technology Ltd to consult and seek cooperation.