Original Design Enhances Fabric Added Value

The design can greatly increase the added value of the fabric, but at present, the whole design level of Shaoxing county is still relatively backward, and the design of fabrics is relatively backward.

Similarly, printed on Chiffon or satin fabric, our company's products are at least 40% above the average market price.

Because our printing quality and effect are different, and flower design is all original, even if it costs more money, it can't be bought elsewhere. "

Chen Yuming, general manager of Zhejiang red, green and blue textile printing and dyeing company, said that the red and blue company has just been put into production for more than a year. It is also an old road. It takes orders from foreign trade companies to copy patterns according to the requirements of the other party. Then, like many other enterprises, it talks with customers at the lowest price, and has no initiative. Sometimes, the sample that has been laborious for a month is rejected by customers.

Because we can do it here and do it elsewhere. In order to win customers, we compete with each other at low prices.

Aware of the importance of original design, "red and blue" began to take the road of independent research and development, and hired designers from many countries including Japan, Korea and Indonesia to form a multi national design professional team of more than 20 people. Each month, hundreds of original new models are available, which are suitable for different customers and different regional aesthetic characteristics.

Now, the products of red, green and blue are exported to more than 50 countries in the world. Many famous brands in the world have established business contacts with red and blue. The profit rate of products is above 40%, and some even reach 60%.

"Red, green and blue" is a successful example of Shaoxing textile and textile enterprises on the road of originality.

In addition to its original style, many fabric enterprises also do original research and development from raw materials and technology.

Zhejiang Yi Zhen Jin Textile Co., Ltd. is a textile fabric enterprise mainly made of jacquard fabrics. In recent years, the company has improved the jacquard fabrics with special products, so that jacquard fabrics have the characteristics of printed fabrics. In addition, traditional technology such as bronzing and embroidery has been applied in jacquard, and its surface material has been valued by the clothing industry, and has become the designated fabric supplier of many well-known clothing brand enterprises.

The sports and leisure fabrics developed by Shaoxing Jin Pai Textile Co., Ltd. last year were called "ecological fabrics" by their customers' functions such as breathability and bactericidal function.

The gold stamping fabric of Shaoxing eastward Co., Ltd. is all exported to Korea, and its products are about 20% higher than that of similar fabrics.

Jin Hongdong, general manager, believes that the materials for clothing and fabric design are almost all inclusive, including not only natural fibers such as cotton, wool, silk, linen, synthetic fibers, such as polyester, acrylic, spandex, viscose, acetate, ketone and ammonia, but also new fibers, textured yarns, fancy yarns, such as natural colored cotton, natural bamboo fiber, and even non-woven materials such as wood, plastic, paper, rope, glass and so on.

The special texture, luster and shape of these new materials give rise to a new look in fabric design.

The design and development of fabrics should break through the influence of traditional thinking and innovate boldly, instead of following the fashion. Instead, we should lead the fashion and move ahead of the trend. This requires our fabric enterprises to go global, understand the world, innovate boldly and try boldly.

According to the insiders, in recent years, textile enterprises in Shaoxing county have begun to focus on original design, and more and more new attempts have been made on flower pattern, process and raw materials.

Shaoxing county has the largest textile market in Asia, which should become a window for information and innovation of textile fabrics. Local enterprises have the responsibility to lead this trend, so as to truly create the most popular fabrics and make Keqiao truly become a popular place for the dissemination of world fabrics.