Sales Improved &Nbsp; Brand Clothing Was Rated.

Macro data: November, national residents

Retail sales data: in November this year, the total retail sales of clothing enterprises above designated size increased by 36.65% compared to the same period last year, and the growth rate was higher than that in October.

Import and export data: textile products in China in 1-11 2011

Market performance

In December, the textile and garment industry fell by -4.69%. In the same period, the Shanghai and Shenzhen 300 fell by -6.45%, and the textile and garment sector led the market by 1.76%.

Industry viewpoint investment suggestion

Raw materials: the market is still worried about the European debt crisis. The purchase of cotton in the Chinese market has increased and the import price of cotton has increased.

It is expected that the international cotton price will continue to be weak.

With the continuous implementation of the national macroeconomic regulation and control policy, domestic price inflation has dropped, and the economic slowdown has become more apparent.

With the consumption of production, some enterprises' demand for raw materials replenishment has become apparent. In the wake of the Spring Festival, some enterprises have begun to consider stocking. The demand for cotton in the near future is expected to increase.

Terminal sales: on the one hand, the oscillations and slump of foreign economies have an impact on consumption. On the other hand, domestic inflation has also restrained domestic demand to a certain extent.

However, the price of textile and garment enterprises is rising because of the cost of labor, the price of raw materials and materials, and the rising of logistics prices.

Future market expectations: the overall economic downturn is obvious.

Fourth quarter sales were greatly affected by weather (Nuan Dong). Sales in October slowed down significantly, and sales in November were slightly better. But in December the weather turned cold, and near the Spring Festival, sales improved significantly, especially men's clothing enterprises.

In the long run, some excellent companies have better ability to resist risks for short-term market fluctuations due to their improvement in management and management capabilities, brand operation capabilities, and quality management channels.

At present, we are optimistic about the rapid growth of the industry, the home textile enterprises which are less affected by the overall economy, and the medium and high-end men's clothing with good management and channel management.