Zhang Huimin: Small Women Should Be Big Brands

On the day of freshman training,

In the summer of 2005, Zhang Huimin did not stay at home like everyone else.

She only stayed at home for two days and went back to school to look for a job.

At that time, the century happy garden was just set up not long ago, just looking for people to do propaganda.

Zhang Huimin seized the opportunity to send out leaflets to them.

But at that time, people had not yet heard of the happy garden of the century.

Every time she receives a very thick pile of leaflets, every time a leaflet is sent, she will tell people what the century happy garden is for.

In just over a month, she became thin and black, and even the parents who came to see her were distressed.

But Zhang Huimin did not feel hardworking because she learned a lot in the process.

After school, she continued to act as a campus agent for the century happy garden. Soon, the Zhengzhou century happy garden became a playground for all the students in the school.

When she was sophomore, Zhang Huimin found that most of the students love to play and travel collectively. So she thought she could organize them to play together. As long as they were combined with travel agencies, both sides would have benefits and ensure the safety of their classmates.

With this idea, she arranged with two other good boys to set up holiday tours.

After that, the three of them worked together. Two boys were responsible for contacting scenic spots and vehicles. Zhang Huimin was responsible for publicity.

The "campus breeze" holiday travel was formally established in September.

In order to minimize the cost, they run to the railway station, wholesale and half of the paste, paper and display boards are used by the school associations.

They also take advantage of their spare time to contact the scenic spots and talk with the scenic spots so that their tour guides will get concessions when they buy group tickets.

The tour guide invited the students in their school's tourism major to find some students who were familiar with the scenic spots and had a guide card. They gave a tour guide 50 yuan a day and asked them to take the group out to play.

In this way, in addition to their own efforts to do propaganda, basically a risk-free investment.

In order to make holiday trips a little bit different, they call it "campus breeze" holiday travel, not only sounds pretty good, but also has.

Since the establishment of the campus breeze, Zhang Huimin has been promoting publicity in the daytime, and she has put up posters, bookings, and collected money.

In the evenings, all kinds of publicity materials are made, sometimes kneeling on the floor to make exhibition boards, kneeling for hours, kneeling purple.

When the exhibition board is ready, put it in a place where people have large traffic volume. If they want to go out to play, they will go to the exhibition board to ask for registration.

Basically, it's not necessary to go to people one by one.

Although she was busy all day, she never felt hardship. Whenever she saw those who came to sign up, she would laugh and feel that her efforts paid off.

At the beginning, they chose Songshan and Shaolin Temple as the main scenic spots, because Zhengzhou is close to Songshan and Shaolin Temple, and the price is not very high, so the students can accept it.

So three people did their duty and busy their tasks.

With the joint efforts of all of us, they sent away the first batch of "tourists".

Although the first group of people only had one car, they were very happy except for the money left to drivers and tour guides. After all, they earned their own money.

Slowly, the number of people who signed up began to rise, from the first one to the two, from the three to the later.

After many people, Zhang Huimin found some work study students to help them, so that they could set up a point in the school, and how much commission would be given to a tourist.

In this way, the ranks of campus winds grow day by day.

However, at that time, there were 11 "travel agents" in Zhengzhou University. In the face of such great competitiveness, Zhang Huimin was not discouraged. She competed with her rivals with a serious attitude and enthusiastic service.

Take national day as an example, most of the other competitors do propaganda only in October 1st, and the campus breeze persists in October 6th or 7.

Sometimes people call at 11 in the night, for special reasons. They must travel with group tours for second days.

At this time, they call each other one by one to ask other users to see if they can adjust their time.

As far as possible to meet customer needs.

The most difficult time is the number of people who sign up for more than one plan. At this time, it is really embarrassing. The people who sign up want to play.

Zhang Huimin had not been overcome by difficulties. She would not have called one by one, or the average score would have been pushed away by one agent.

When the weather is bad, customers are not very happy to play.

Although it's weather, they still say sorry to their customers, and promise to play with them next time.

When they have more applicants, they will be busy until two or three in the evening, and their responsible attitude will make the "campus wind" word-of-mouth better and better. Business will be better every day, and earn about one thousand yuan a month.

Before long, the other eleven families could not go on, some of them merged with the campus wind.

In April, 07, in the recruitment activities of "100 enterprises and thousands of posts to enter the campus", Zhang Huimin met Zhao Changsheng, President of China University Students' pioneering network.

After listening to Zhang Huimin's plan of "campus wind", Zhao always felt that Zhang Huimin had great strength and the campus breeze had potential for development. He invited Zhang Huimin to enter China's university student network.

When Zhang Huimin just entered the university student network, he did not directly take the "campus wind" in the past. How to say "campus wind" was created by himself.

Later, she found that the Chinese University Students' pioneering network is a nationwide entrepreneurial alliance. "Campus wind" will have many advantages after entering the Chinese University Students' pioneering network.

So we put the campus wind into the university students' pioneering network.

After the "campus wind" entered the university students' pioneering network, they added "part-time tutor" and "cultural media".

Zhang Huimin said that many college students are now looking for tutors and part-time jobs outside school, often being deceived. In order to help their classmates find a good tutor, they have added "part time tutoring" column.

By the beginning of 2008, the "campus breeze" has successfully registered 43 categories of trademarks. In addition to the "steel" which is not closely related to university students, the trademark has basically been registered, and its own website has been established.

Just after the website was launched, some people called to join the "campus breeze".

The introduction of the "campus breeze" franchise policy mainly adopts three levels: provincial, municipal and school level. The franchisees at provincial and municipal levels have the right to develop low level franchisees within their jurisdiction and have the right to extract 50% of the next level of franchise costs as operational funds.

Those who join the campus wind also have the right to use the 43 kinds of trademarks of campus wind.

Soon, customers in Shandong, Liaoning, Guangxi, Yunnan and other places joined the "campus wind", and soon occupied the university students' travel market in the province.

At this time, the "campus wind" is developing very fast. Zhang Huimin has little pressure. If she does her job well, the rest will be given to the university students' pioneering network.

Zhang Huimin said with a smile, however, she was very depressed for some time, because some of her powers were limited.

However, her forthright character made her dare to fight for power with Zhao. The development of "campus wind" accelerated and tended to be regularized, large-scale and streamlined.

Zhang Huimin said that on the day of graduating from college, she felt a sense of fall. At that time, she realized that she had to rely on herself and pay the cost.

However, Zhang Huimin is still very confident that she believes that she has the ability to make "campus wind" bigger, so that "campus wind" can be seen everywhere in the university campus, and make "campus wind" the first brand in Chinese campus.