Chi Rui: The Hero Of Home Furnishing Industry

At present, China Leisure wear The industry is still in its infancy, and there is no real leader in the home furnishing market. brand 。 This shows that there is still a large gap in China's home furnishing market. There are also unlimited business opportunities in this large blank market.

As Tang Yijin, general manager of Beijing Chi Rui garments and Garments Co., Ltd., said, "if you want to be a talented person, you will not be a hero. To speak frankly, it is necessary to act first, to grab people, to grab money, and to seize territory. This is also his goal of investing 10 million yuan in May this year to prepare a "hero meeting" that will take 3 years to build a team with strong combat effectiveness. At present, the second season of "heroes of the Warring States" has entered. crux Links, the Top 72 are ready to come out.

　　 Chi Rui Talent training conference: shaping Heroes

In recent years, the market of household clothing industry has been growing geometrically and developing rapidly. The relevant data show that the annual consumption of Chinese household clothing has exceeded 10 billion yuan, with an annual growth rate of over 30%, becoming the fastest growing variety in the clothing industry. Although compared with 15 sets of home furnishing clothes per capita in Europe and America, there are less than 1 sets in China, and the gap is bigger.

But there is no market dispute, and most enterprises are walking on a road of trial. How to rush to the top and break through the difficulties of their talents, environment and design and so on are the key issues for enterprises to survive and consider in the forefront of the Chinese market. In Tang Yijin's view, the current chaotic and disorderly competition in the home furnishing industry will eventually be broken in the near future.

At that time, who can survive in the market depends on the strategic grasp of the future market structure.

According to Tang Yijin, the heroic meeting is actually a centralized training, and it is also a competition. In the most fashionable way of selecting shows, we build, accumulate and train talents for the whole team. This year's heroes will be divided into six seasons, consisting of three parts, including employees, agents and terminals.

The heroic scene, the three phalanx consisting of employees, dealers and agents of the company, is divided into dozens of teams. Members of each group take part in skills PK matches, success stories and mental processes, and actively share with others participating in the training. At the same time, each member of the team has to write down their own experience, and the field staff score. All the achievements are neatly posted on the walls on both sides of the podium. Tang Yijin is sad at the scene with the dealer who broke the $12 million from the 3000 yuan and the target, and he is moved together. He runs back and forth throughout the venue and writes down the feedback to each speaker with a pen.

The 3 day training made him familiar with the situation of each contestant. He also clearly realized that those talents will be the strongest partners in the future market. Tang Yijin said: "this is not just a skill training and talent training idea. I hope all participants can get greater improvement in the perception of human nature. The next way, whether they are going to be in the future or not, is hoping that this experience will have a positive and positive impact on their lives."

In addition, Tang Yijin said that through the influence of the heroic activities and media effects, we need to find the talents needed in the home furnishing industry. This is not only the needs of a home garment enterprise, but also the needs of this generation of home furnishing industry. "The industry can flourish and enterprises can flourish. The entrepreneurs who go ahead must contribute to this industry, not just considering how much their own businesses can earn, and do not want to dress for others." Tang Yijin, in a unique way, integrates the human resources in the industry and takes the lead in planning the future market trend.

Who is the biggest winner in the market?

Tang Yijin recalled that before the planning of the heroic society was implemented, someone reminded himself: "it is a hard work and money to invest 10 million yuan and not get a direct return." But Tang Yijin did not think so. He said: "this forward-looking thing, as long as someone takes the lead to do it, someone will follow behind to do it, which is of positive significance for promoting the development of the industry."

From the results of the first quarter and the second quarter, he not only closely integrated his own staff team with distributors and terminal operators, but more importantly, these people reached a consensus with Tang Yi Jin, that is, opening up a new era of tens of millions of yuan for home furnishing clothes. On the spot, the merchants set their own goals, and they had to fight for four or five points to break through the ten million yuan mark. They also put forward detailed rules for the implementation of the target and if they could not reach the goal of commitment, they would be willing to cash their money for the promotion and training of the team.

Looking back at his strategy, Tang Yi Jin chose Beijing as the base of Qi Rui, because he knew clearly: "Beijing is a place where information, market and talents are most concentrated. Here, I can quickly identify the market changes in the whole country, establish direct links with the first-line design talents and marketing personnel, and at the same time are also the best positions to overlook the national market and to plan the overall situation of the brand."

Facts have proved his practice. After the brand registration in 2003, he began to expand the market in Beijing in 2009. In a short span of 3 years, although it was not the strongest, it was the fastest growing household clothing company. In recent years, the growth rate has reached 40%. Last year, the sales volume of the company has exceeded 100 million yuan.

But Tang Yijin is not satisfied with the result. He said that the layout of the company has basically been completed. Next, it is faced with improving the quality of agents and terminal providers, increasing the output of single stores, and preparing talents for the next development of the brand. "Heroes will only be a high level and small scale activity, which is intended to create momentum." If this year's new project 100 store project, Tang Yi Jin is expected to achieve the first goal within three years - 300 stores nationwide, and ultimately achieve 100 stores in each province. There is a unified SI system, the logo shop head decoration, the shop area is not less than 50 square meters. "

Tang Yijin, with the strategy of military strategist, actively trains soldiers in his unusual way, and at the same time, sets out the future strategy of home furnishing market. At the same time, Heng Yuan Xiang, red bean, Adam, Ordifen and a large number of well-known enterprises, as well as the brand of electric business, such as LAN Mei, also began a large layout of their home furnishing market.

The new family, duo cocoa, autumn deer and Ru Sven are adjusting their overall plan for 2012. Anyway, in the next battle of home furnishing market, there will be a market competition and a sort of fierce competition without smoke. Who will be remembered, who will become the hero of this era? Next, waiting for Tang Jin Jin is a master game, and he is ready.