Last December, &Nbsp; The National "Regiment" Was 3 Billion 500 Million.

3 billion 500 million yuan, which is the total volume of the domestic group buying market in December 2011, and the peak monthly turnover for group buying last year. Monitoring data show that commodity goods and life services are two. Group buying The total transaction volume of the project last year amounted to 20 billion 110 million yuan, creating a new industry record.

The whole nation buys the new year's goods.

Last December, group buying industry welcomed the peak of growth in the second half of the year. The total turnover in that month was close to 3 billion 500 million yuan, an increase of more than 43% in November. Judging from the city's situation, there were five key words in group buying last month, namely, KTV, women's wear, movies, barbecue and thermal underwear.

Reporters noted that in December last year, group buying transactions increased sharply, and some group purchase sites held on special occasions. Driven by activities such as "double 12" and annual goods purchase, Juhuasuan's turnover in December exceeded 2 billion, accounting for more than 58% of the market share of that month. Judging from the purchase of the annual goods group, in the 7 day Juhuasuan group purchase, the turnover amounted to 464 million yuan, including more than 5000 new year's Eve meals, 4 tons of fruit, 190 thousand health products and 740 thousand dried fructose.

Industry will welcome the two shuffle

Reporters noted that the holiday buying syndrome in China's group buying industry was more obvious. During the two holidays in February 2011 and the October holidays, the group buying industry was at a negative growth stage, and the rebound was very obvious after the holiday. etao Estimate During the Spring Festival of January this year, China's group buying and consumption will be again trading low.

Yi Tao thinks that in the fourth quarter of 2011, the market share of the top ten group buying websites has reached over 90% in the first round of the industry's shuffle in the first quarter of December. According to the recent monitoring of the website's speed of renewal, there are about 3800 group buying websites that continue to persist. The low buying group during the Spring Festival is likely to become the "two shuffle" of the industry.

Growth is expected to slow this year.

Data show that in 2011, the "blowout year" of group buying industry in China created a growth rate of up to 110% in the first quarter. However, from the overall trend, the industry has gradually stabilized from explosive growth, to the fourth quarter of 2011, the growth rate has dropped to 27%. Although the market will still grow significantly in 2012, consumers will become more rational for group buying with the maturity of consumption habits.

Yi Tao net expects the group buying industry of China in 2012. quarter The average growth rate will be reduced to about 17%, and the annual growth volume will hit 50 billion yuan.