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YOUNGOR Returns To Main Garment Industry

2012/1/17 16:59:00 26

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Invest 450 million yuan, the largest flagship store with a floor area of more than 10 thousand square meters is located in Hangzhou Wulin business circle. YOUNGOR also officially announced "return to the main garment industry".

According to reports, this is located in Yanan Road, Hangzhou.

Youngor

Flagship store is a brand aircraft carrier made by YOUNGOR, and its construction has officially opened the operation era of YOUNGOR clothing brand "big store mode".

YOUNGOR's five brands, YOUNGOR, MAYOR, GY, Hart Schaffner Marx (Hart Marx), HANP (hemp family), are all settled in the new European style, showing YOUNGOR's multi brand style and satisfying customers' diverse consumption demands.

Not only on-site living hall display is available for customers to purchase on site, but also fashion consultants and door-to-door customized services.

Big store mode aims at international brand.

In recent years, YOUNGOR has been pforming itself from manufacturing enterprises to brand operated enterprises by building brand phalanx and so on. In the process of brand diversification, it relies on design innovation and industry.

innovate

Gradually seize the opportunity of brand internationalization.

Gao Yali, deputy general manager of YOUNGOR fashion Holdings Limited, said, "flagship store is mainly an experiential marketing method. The display of the scene shows the brand characteristics in a more intuitive way. The store image, goods display and theme style make the customers clear about the five brand styles.

"As the main brand YOUNGOR, we strive to create high-quality and high style men's wear models in design and technology. The business, leisure, wedding and travel series have again extended the main line of high-tech and new materials.

YOUNGOR studio has been developing international cooperation and has been preparing to set up a design center in Milan, Italy.

Changing the brand image of YOUNGOR is a microcosm of YOUNGOR's innovation and development. It also completes another self pcendence on the road of creating an international brand.

Experiencing the return of garment industry?

"Clothes sell well, real estate is great.

Investment

Accurate vote.

"As the leader of the domestic men's wear industry, YOUNGOR has been using these three carriages to pull along all the way.

In today's overall market trend is still uncertain and real estate regulation and control background, has it affected the direction of YOUNGOR's future development?

Li Rugang, vice chairman of the group responsible for clothing industry, said that the growth of YOUNGOR's clothing business revenue in 2011 will be around 20%, and its profit will also increase by 30%, which will double in 4 years.

From the perspective of macro policy, the spring of industry has come.

"He used the house as a metaphor.

"The house must be restricted, the car exhaust is not environmentally friendly, and a good clothing is worn on the body. It is good enough to be environmentally friendly, and it will not be restricted.

YOUNGOR will invest billions of dollars in the production of clothing sector

integration

Compared with the channel construction, the independent flagship store will be set up in every provincial capital city in the next 3-5 years. It will also move the local garment production base in Ningbo to inland and increase investment to establish a new textile and garment base.