Interpretation Of The Legendary Venture Road Of Rich Birds

Bird of wealth

Group founded in 1984, after more than ten years of arduous pioneering work, it has developed into a group company integrating shoes, electronics, cigarette and clothing industries. It invested 120 million yuan to build 100 mu factory buildings, with 120 thousand square meters of modern standard factory buildings, 380 million yuan of fixed assets, 740 million yuan of intangible assets, more than 3000 employees, and about 4000000 pairs of casual shoes. It has been awarded the honorary titles of "national large industrial enterprises", "China's footwear industry quality leader" and "AAA grade credit enterprise" (awarded by Fujian branch of Agricultural Bank of China). 8 subsidiaries including Shishi Fulin Shoes Co., Ltd. and Shishi fuliowi Shoes Development Co., Ltd. have been developed.

Courage and resourcefulness

And painstaking efforts.

Lin Heping, chairman of rich bird group company, is such a person with innovative spirit, bold exploration and courage to pursue.

He started from scratch, and turned a small factory which was once on the verge of collapse into today's riches and birds group.

In the early stage of enterprise development, he decisively converted the company into production casual shoes, which became one of the decisive factors for the success of the company in the future.

strategy

A series of management systems have been worked out to lay a solid foundation for enterprises to create famous brands.

"Rich birds" casual shoes have won the honor of "China's ten largest shoe king", "China's famous brand products" and "world famous brand consumer goods". In 1999, it was once again recognized by the State Trademark Office as "China's famous trademark".

Sale

The way of cooperation supported by network and other aspects provides an effective way to rapidly improve the awareness of the new brand market of domestic clothing in China.