New Thinking Fast Fashion Can Graft Market?

The main trend is low price, fast fashion and fast fashion.

In the professional clothing market, the fast fashion mode of fashion design and quick response has emerged.

The market for professional clothing is fierce.

Of course, fast fashion, as a phenomenon in the pformation of professional market, is not yet mature. It is still to be seen whether it is feasible for the professional market which is carrying out brand incubation and brand promotion.

Nowadays, major

Market segmentation is more obvious in major professional markets. The adjustment and pformation of garment market is a hot topic in the industry.

Changshu's shopping mall, Guangzhou white horse, Shenyang five love or Beijing Dahongmen are all adjusting.

Some focus on fast fashion, some focus on business, some focus on middle and high grade.

At present, Humen has done a good job in fast fashion, and the white horse is adjusting its market position.

Fast fashion has a small impact on some of the middle and low - level professional markets in China.

However, some low-end professional markets are also doing similar fast fashion operation mode.

For example, some clothing professional market, their merchants buy clothing styles from the developed market in the south, and then use cheap, similar fabrics to produce, processing technology is also different.

This will make the price of the product cheaper, faster and larger, but the style is trendy.

But this is in line with the tastes of young people.

Although it is undesirable from a brand perspective, this kind of fast fashion oriented operation mode is not desirable, but in actual sales, if the product mix is appropriate, the actual sales effect can still be achieved.

This requires a more accurate grasp of fashion, requiring rapid adjustment of product structure. Once positioning is not allowed, a large number of goods will be overloaded.

So there are risks in the fast fashion mode.