Marketing Trend Of China'S Fashion Apparel Industry

"It is entirely up to the tide, not to catch up."

In fact, Hush Puppies had been obscurity and even thought about stopping producing casual shoes that became famous overnight.

But a miracle happened.

A few young people in Manhattan's East Village and SOHO district began to wear hush hush shoes. The young people had a good communication. Then their friends were also affected, and they were also dressed in the Hush Puppies.

So, there has been a store in Manhattan.

People rushed there and sold out.

Subsequently, many designs

Immediately after that, sales of hush shoes grew year by year and became a favorite among world consumers.

The other brand, walking in the clouds, is not as lucky as Hush Puppies, and can not find a correspondent or contact person at once to help him spread and make it popular.

Therefore, they try to let themselves play the role of relay conversion in order to achieve the purpose of popularity.

Thus, they designed avant-garde advertisements.

For example, in TV commercials, the camera lens is swept from the bedroom floor and swept away from the clothes left behind by the floor. Finally, it is fixed under the bed. The air is filled with the sound of trembling on the mattress. Finally, the lens is removed from the bed, so people can see a young man dressed in a dazzling fashion, jumping in and out of the bed with his walking shoes in the cloud, trying to kill the spider on the ceiling.

Such a cool image immediately attracts many trends to catch up with new people.

These trends are the foundation of the trend.

In fact, when SONY just launched the Walkman, it was also looking for many young people with headphones on the streets, and then the market became popular.

Indeed, advertising in place is of great significance to the development of enterprises.

The turning point of the development of international brand Diesel also occurred at the moment when international advertising began.

At that time, they hired Paradiset, a small advertising company in Sweden. The adventurous advertising company established a slogan for it: "Diesel leads a successful life".

"At that time, fashion advertisements were black and white, but they were all black and white photographs. We sang a different tune, but the advertisements were colorful, and they were instantly remembered."

Diesel president, said.

Later, Diesel changed to several advertising agencies, but the advertising strategy remained unchanged.

Among them, a postman with a gun on his back and a sneer at the American gun culture caused an uproar in the American society.

"Traditional marketing is based on demand, but fashion marketing is creating demand."

Fashion scholar Bruno Remaury said, "fashion is a factory that makes desires."

In fact, when clothes leave the factory, they are only "clothes", and they become "fashion" in the hands of brand operators.

Through marketing, identity and brand value directly connect, whether elegant, smart or smart, consumers have matching clothing.

This is the secret of fashion marketing.