Guangzhou's Clothing Industry Has Been On Sale.

Experts say that

Reporters recently saw a large wholesale clothing store in the west, but there was no noisy crowd in the long holidays. The people who came to the shopping mall were scattered around the stalls.

"70 yuan and one bottoming shirt is the cheapest."

In a ten square stall near the elevator, the reporter saw a big sister bargaining with the seller.

The elder sister complained to the seller on the side of the counter offer, "your price this year is obviously higher than last year at least 10 yuan."

The seller is also helpless when facing the guest who is scold away.

Ms. Chen has been in the market for three years. She told reporters that the stalls were basically not retailing before, but there was little profit in the volume. But since 2011, stalls were not doing well. "So there are customers who need to buy one or two pieces."

Especially near the end of the year, even if the seller voluntarily changes the strategy, wholesale to retail, and the lowest price promotion, it still can not retrieve the overall performance.

Xiaomei, a salesperson on the first floor of the wholesale market, told reporters: "last year, the overall business was relatively bad, and our sales volume probably dropped by 10%.

The mall is on holiday, and the factory is no longer produced, so now it is retail at the retail price.

And now there are no wholesale customers, most of them are retail customers, and the boss wants to sell the stock and sell the stock.

"The total sales volume of the shopping center has dropped by 10%, the cost is rising, and the climate factor is the reason that affects the performance."

According to Mr. Huang, director of customer service department of the shopping mall, the cold air in the south is coming late this year.

At present, there are about 1100 merchants in the shopping mall. Some businessmen say that because of the cold weather in the second half of last year and the late winter, the winter clothing business has been affected, and the number of guests has been significantly reduced. Some factories specializing in winter clothing production have been shut down or even gone bankrupt.

"Half of the northern customers who come to our shopping mall take up about half of the total retail sales, accounting for 10%~15%."

Huang told reporters, "because of the warm weather, there is a first floor shop owner can only sell 20 thousand ~3 a day, and when it is cold, it can sell 120 thousand yuan a day!"

During the new year's day this year, the Guangdong famous trademark "alien" holder and the Dongguan wilderness clothing factory closed down overnight. The executives of the company were missing collectively and owed about twenty million yuan in terms of payment and processing.

It is reported that since 2008, the company began to go downhill.

At present, the company is commissioned by a lawyer to handle bankruptcy proceedings.

"Last year, the pressure of garment enterprises is not small. It is a year for the industry to reshuffle, and some enterprises can not survive the winter."

He, a vice president of Fumin company, told reporters in Humen.

Due to rising costs and net sales shocks, sales of Fumin clothing city fell by about 20% in the second half of last year.

"The cost of cloth, cotton yarn and accessories has increased by about 20%."

Huang Peimin, deputy director of Humen economic and Trade Office of Dongguan, told reporters that with the rising cost and intensified competition in the industry, the survival of the fittest will become more and more obvious. On the one hand, some large quality enterprises like YISHION will gradually expand the market share. On the other hand, some sub healthy enterprises will be more and more difficult to survive or even go bankrupt.

Clothing wholesale market "cold current" directly "blown" to the clothing retail store.

Fang Fang has been doing the clothing business in Yuexiu District's Di Wang square since 2006. "Business in 2010 is best, especially in the second half of 2011."

Fang Fang told reporters that cost is the main reason.

According to the introduction, from 2006 to now, the rent has increased by 10%, and every 20 thousand years, it has to pay a renewal fee of 20 thousand ~3 yuan. The cost is rising year by year.

On the other hand, the purchase price of the same clothing wholesale market last year was 15% higher than that in 2010. "The original T-shirt of 40 yuan and one yuan went up to 50 yuan last year."

According to the introduction, some familiar wholesalers have never been willing to pay on Credit before, but because of their bad business, they will even let her "sell it first and not give money first."

According to her introduction, before the Spring Festival last year, business was the best in the whole year, and sales were 40% more than usual.

"There were too many guests at this time last year. We had to close the shop door and wait for a group of guests to buy them and then put a group of guests in."

Fang Fang said, but this year the whole shopping mall is limited, "when we chat with other peers, we feel a lot of cold and cheerless".

In response to the "cold spell", Fang Fang has reduced the amount of winter clothing since last year.

"At the end of last year, we entered more than 100 pairs of jeans and entered dozens of items this year. The T-shirts that we often sell went into hundreds of pieces last year, and only more than 100 pieces were taken this year.

Even if the weather is warm in the future, it will not sell.

Fang Fang said.

In addition, she also brought back the spring clothes. The reporter saw in the store that in addition to a small amount of heavy cotton padded jacket and coat, most of them were single clothes, and the display area has also put on a new spring style dress.

"Spring clothes will be listed only after years, and this year is early."

It is understood that in the first 10 months of last year, the profitability of the industry decreased as a result of the appreciation of the renminbi, the rising cost of production and operation, the difficulties of financing and the sluggish external demand.

According to the Guangdong clothing association industry survey and enterprise sampling survey, last year there were more or less shutting down phenomenon of garment industrial clusters in all parts of the province. The phenomenon of outage of some equipment was particularly common. The average operating rate in the first 10 months of last year was around 70%.

From the order of enterprises, the order of many enterprises decreased by 1/3 this year.

Among them, the export oriented enterprises are more difficult than the domestic ones.

In the survey, nearly half of the export enterprises indicated serious shortage of orders, and the rest of the orders were mostly maintained until the Spring Festival.

According to the analysis of the economic operation of the clothing industry in Guangdong province and the annual trend analysis of garment industry, the average unit price of export clothing products has increased, which has increased by 15% over the same period last year.

In the recently held 100 (2011) (second) Guangzhou dress culture week Summit Forum and the award ceremony, 100 enterprises questionnaire showed that the average profit of garment foreign trade enterprises was 10%, which affected the decline of corporate profits.

Among the surveyed business owners, it was considered that 75% of the enterprises would be bankrupt if the prospects were uncertain.

In this regard, experts pointed out that the Pearl River Delta export oriented small and medium enterprises mainly labor-intensive processing enterprises.

At present, the garment industry in Guangdong is in a critical period of pformation and upgrading, and the survival of the fittest is the inevitable process of industrial pformation and upgrading.

Huang Peimin, deputy director of Humen economic and Trade Office, surviving the fittest, and enterprises must pinpoint their position.

"After 2008, we all said that we should upgrade and pform, of course, but not every enterprise has the ability to make brand".

Therefore, it is also a way out for enterprises to identify the location and not to make the brand.

Zhao Yuxiang, deputy general manager of Guangzhou white horse clothing market, told reporters that the wholesale market should also identify the location. For example, Baima always set the consumer target group in the mid-range of 100~500 yuan. "These customers actually consume the largest amount, and this positioning fits the general Guangzhou people's consumption ability."

He said.

"We take the mode of ordering and franchising, and the brand is the main factor, and the degree of adhesion between wholesale and retail is relatively high, so the overall" cold current "impact is smaller.

Zhao said that some wholesale markets are ambiguous, retail wholesalers are more, and the lack of brand attraction will surely be more affected.