Industry'S High-Speed Integration Opportunities And Challenges
Comparison of China US garment industry growth and GDP
Speed up
Combined with the growth trend of China's GDP, China's garment industry (000902, stock bar) industry is still in a high growth range. The growth rate of garment industry is positively related to GDP growth. Therefore, the fast developing trend of China's garment industry will last at least ten years, and the market capacity is extremely observable.
Such a wide market makes international clothing brands drooling.
Internationally renowned high-end brands such as Louis Weedon, GUCCI, Zegna, Hugo Boss, Armani and so on have used their brand value to occupy the high-end market of super large and first tier cities in China.
There are also famous fast fashion brands such as ZARA, H&M, UNIQLO, etc., using their rapidly updated styles and relatively reasonable prices, with the help of China's booming commercial real estate.
domestic
It has developed rapidly.
Of course, there are also two or three foreign brands, as well as some domestic manufacturers of "fake foreign devil" brand, the use of two or three line market consumer information asymmetry, in the deeper market level to find room for survival, occupy the two or three line city shopping malls.
It can be said that nowadays China's clothing industry is the Eight Immortals crossing the sea.
In contrast to the share of men's clothing in China and the United States, the Chinese brand men's clothing market is still in the initial stage of development. The mainstream brand men's clothing is accelerating the consumption of the market share of non brand men's clothing.
In the case of Polo Ralph Lauren, its sales in 2010 exceeded US $3 billion in the United States.
clothing
The market share of clothing market is 1.30%, compared with that of Chinese men's wear brands, and the sales of leading brands are only about 2000000000 RMB. In the same period, the market share of main men's clothing brands in men's clothing industry is only around 1%, and the total market share of clothing is only about 0.2%.
Brand is the soul of everything and the key to our success. We know more about local consumers than international brands.
In addition, the further development of sales channels and the image and service level of retail terminals are also the focus of our next step.
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