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    Adidas'S Negative &Nbsp; Poor Service Attitude.

    2012/1/31 14:52:00 53

    Adidas Brand Quality Market

    Now, in the eyes of some consumers, buy "foreign".

    brand

    "Became the card of their character and taste.

    Quality is the life of an enterprise, but facing the world famous brand since 2011

    Adidas

    The problems such as "toxin gate" and "quality gate" are constantly appearing, which makes it difficult for consumers to feel calm and fear.


      


     

     


    Consumers look for businesses with cracked shoes.


    A few days ago, the blue book on corporate social responsibility pointed out that in 2011, the average social responsibility development index of the top 100 enterprises in foreign enterprises was only 12.5 points, and 19 (Chao Qicheng) scored 0 points or negative scores. Nearly 80% were on the sidelines, and the information disclosure of corporate social responsibility was seriously insufficient.

    The industry of Adidas (China) Co., Ltd. is the clothing and shoes and hat manufacturing industry, with -4 score, "take the first place".

    Including responsibility management, market responsibility, social responsibility and environmental responsibility, the four indicators are 0 points.


    There is no doubt that Adidas also often has some negative information.

    Last August, the Greenpeace released by the environmental protection organization released the latest survey. It said that the products of famous brands such as ADI contained "environmental hormones", which mimic estrogen, have an impact on biological development, and are toxic to reproductive system.

    Substances on clothing will not directly cause harm to human body, but when washing, they will also accumulate further with water into rivers, threatening human health.


    In the same month, Adidas again exposed its credibility defects. According to China news network, the China Consumer Association announced Beijing.

    market

    The results of the comparative test on the sale of infant knitted underwear, among which, a well-known brand Adidas children's suit, the fiber content is not consistent with the standard, it is accused of misleading consumers.

    It is understood that free formaldehyde will cause strong irritation to respiratory tract mucosa and skin through contact with respiratory tract and skin, causing airway inflammation and skin inflammation and strong irritation to the eyes.


    Moreover, in recent years, Adidas has been repeatedly complained about quality.


    Chongqing consumer Mr. Fu reflected to the author: in February 26, 2010, he bought a pair of Adidas sneakers at the Shapingba Lang Lang sporting goods store in Chongqing, the price of which was 580 yuan. The shoes had serious quality problems only after wearing four or five times. The shoes were cracked and wrinkled, and there was an obvious bump in the shoes, which was very uncomfortable.

    In March 4th, Mr. Fu took the Adidas sneakers to the shop and reflected that the other party said they would take back the company's inspection. After 7 days, the shop did not replace it on the grounds that it was not a quality problem, and the service attitude was extremely poor.


    Another Mr. Zhang bought 780 pairs of Adidas running shoes for less than two months.

    Buy Mr. advocate to seek business rights, but was told: "Three Guarantees" period is only one month, refused to return.

    "Call Adidas's official website. They say that the" three pack "period of running shoes is three months. Why does the store say it is a month?


    The staff of the Consumer Association told the author that since Adidas's official website had a "three pack" period for three months, it should be implemented in accordance with the three months of the manufacturer's regulations and should not be carried out in accordance with local regulations. According to the franchise store, this is a "overlord clause" that the manufacturer chooses to benefit its own interests, and it is also a consumer discrimination against local consumers.


    At the same time, the staff of the Consumers Association reminded consumers to be careful to delay the "right protection time" intentionally. Some businesses generally used the psychology of consumers who did not understand the "three pack" period when they encountered the "three package" dispute, and tried to delay the time.

    Consumers should have a sense of rights protection. In case of unreasonable business refusal, they should complain to the Consumers Association as soon as possible, because the consumer association has all the complaints recorded, and can also be one of the evidence.


    In this case, the author came to several Adidas stores, and the staff in the store said that after Adidas's "poisonous door" incident, the sales volume of products was not affected.


    However, some consumers interviewed by the author said that although the uncertain information was true, the consumption psychology was still affected.

    Some consumers say they will not buy the big brands again, and think they are playing big cards.


    "I didn't know that Adidas had a toxic incident!" last December 23rd night, a young consumer was shopping at Adidas store, and was surprised to learn that ADI was detected with NPE that damaged the environment and human health.

    "It's the same thing that we never heard of. Why didn't the shop stick the note at the door?" the consumer said he was a frequent visitor to Adidas shop and bought many brands and shoes. Although he did not know about the situation before, he would still have a heart in mind. "Now I find out what brand is not so believable and reliable."

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