Multi Brand Strategy Can Make Garment Enterprises Go Further.

"Looking for the market entry point for further development of enterprises and gaining higher market profits" is the assumption that most garment enterprises carry out multi brand operation.

In fact, the famous brands in Europe and the United States generally have a history of over 100 years, and are deeply recognized by consumers.

The market is becoming more and more diversified, and the personality needs of consumers will become more and more vigorous. More brands are needed to meet their individual needs. Similarly, people with different incomes and professions will have different interests and interests. The same person will also be in a different state. So is clothing.

This market will be differentiated by more brands. If the single brand operation can only capture a small part of the market, we can only enlarge this part as far as possible and expand the profit margin of the enterprise.

Ms. Xiao's company is still a single menswear brand enterprise. Its advantage is that it can concentrate all resources to make a brand. Traditionally, single brand may be relatively less risky.

But the current situation is that if a single brand is in crisis, the whole enterprise will collapse, so the goal of her business is multi brand operation.

And Mr. Liu's enterprises have been trying to multi brand operation. Although the multi brand operation is also risky, the problem is that the whole group's funds and personnel will be relatively dispersed, but Mr. Liu does not seem particularly worried about it.

For example, the introduction of a new brand by a company will involve considerable investment in capital, personnel and equipment, which will also increase the operational risk of enterprises.

But in order to further develop and upgrade the garment industry, this is a necessary stage. Only through multi brand operation can we enhance our core competitiveness and fundamentally reduce our business in the long run.

According to the analysis of the industry, the market is constantly changing and consumer demand is constantly changing. When a single brand achieves a certain market margin, brand extension and new brand creation will undoubtedly become an effective way for clothing enterprises to gain brand new life and gain higher profits.

At the same time, the shuffling effect of garment industry will continue. Enterprises should avoid risks as far as possible.