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    Further Consolidate &Nbsp; Foundation Of Garment Industry

    2012/2/4 9:47:00 26

    Further Consolidate The Foundation Of Garment Industry

    From the index of industrial prosperity, we can see that the price increases and

    domestic

    Under the influence of multiple factors such as the weakening of external demand, in the fourth quarter of 2011, the profit indicators such as sales revenue, total profit and total tax of the garment manufacturing industry increased fairly fast, and the profitability increased. The total investment in fixed assets maintained a relatively fast growth, and the confidence of investment in enterprises did not receded, and the overall operation was better than expected.

    However, clothing manufacturing industry still faces problems such as continued cold production, weak export growth, high inventory and loss making enterprises.


    Under the constraints of weak demand at home and abroad, shrinking orders and insufficient growth momentum, there is a downward pressure on the boom of the apparel industry in the first quarter of 2012.


    Despite the downside expectations of the industry, we must realize that after more than 30 years of development, the overall strength of China's garment industry has been greatly improved, forming a multi-level product structure, two major market structures both inside and outside and a relatively perfect industrial chain.

    This is the basis for our analysis of the development of the garment industry.

    That is to say, because of the practical ability of the industry, the garment industry in 2012 will not be able to rise and fall.


    "Demand" and "production" are two fundamental aspects of industrial stability.

    From these two aspects:


    China's clothing industry is facing two international and domestic markets.

    although

    Our country

    There is little international recognition of "luxury" in its own brand, but we already have the capability of "luxury" OEM and ODM for the world brand.

    A considerable number of world brand "luxury" is made in China, let alone "cheap and good" low-grade products.

    China's clothing industry has formed a high, medium and low adaptability and wide range of product mix, which determines the overall demand of the world market for our products.


    At the same time, China itself is a huge market that attracts worldwide attention.

    At the end of 2011, the central economic work conference placed a more prominent position in expanding domestic demand.

    Residents' consumption shows a significant upgrading trend, which shows three: first, the rise of the two or three line urban consumption market; two, the outbreak of the high-end consumer market; three, the emergence of new forms of business is expected to further stimulate consumption.


    It can be said that basically stable external demand and expanding domestic demand determine the trend of basic stability of China's garment industry in 2012.

    Of course, we do not exclude market fluctuations, especially seasonal clothing market.


    Meeting the needs of the market needs support from production.

    In the 2008 international financial crisis, especially in the past two years, the European and American sovereign debt crisis, our government and enterprises have recognized the importance of developing the real economy.

    In the developed countries, "remanufacturing", "re industrialization" and the undertaking and upgrading of industries in emerging countries have given us a reminder.

    In the second half of last year, especially in the fourth quarter, our government stressed the importance of developing the real economy to create a good service for the development of the real economy, including services for small and medium enterprises.

    Environmental Science

    In the industry, there is a trend of "returning to the main business".

    This brings the monitoring results of "the total investment in fixed assets to maintain a relatively rapid growth in the fourth quarter of 2011, and the confidence of investment in enterprises has not dropped".

    It can also be judged that the investment in fixed assets investment and technology pformation of garment industry in 2012 will have a certain increase compared with the previous year.


    It should be pointed out that the key to market and production confidence is to adhere to the industry and accelerate the implementation of innovation driven, pformation and upgrading strategy.

    Our return to industry is not only the technological innovation of garment industry, but also the new cluster of supply chain in garment industry, the innovation of "service-oriented" mode of garment industry, and the establishment of the independent brand of garment industry in a globalized environment.

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