Clothing Monopoly: Manufacturer And Co Owner

Due to the reduction of foreign orders and the rising cost of raw materials, the trend of China's garment industry pformation from export-oriented development to domestic demand development is obvious, especially some deep tillage.

Not long ago, Qiu Guang, the founder of Semir, put forward the plan of "deep ploughing channel" and carried out the way through franchisees.

Qiu Guang and he said: "if we use direct camp, it needs to solve a very important talent problem. So many garment companies, so many clothing stores, each need the general manager of clothing branch.

The development of Chinese clothing is relatively late and the talent is poor. It is very difficult to reproduce talents at high speed. First, we must have good treatment, otherwise we will not be able to keep it.

To tell you the truth, I think Semir has not yet considered clearly, and there is no good way to solve it, so we have not been doing direct battalion.

It is understood that as early as in 1997, Semir invested 8 million yuan to import POS management system. In the construction and application of information technology, the use of more advanced data collection basically solved some problems of large-scale remote remote customer operation, initially achieved the system information process control, and formed headquarters information processing center and logistics distribution center, so that all stores can receive timely instructions and information such as goods distribution, promotion plan, market analysis and so on, so as to standardize marketing management and improve the quality of marketing.

It is becoming more and more obvious that garment manufacturers are going to complete the pformation from manufacturers to retailers by opening more franchisees.

Li Weihua, a franchise expert, said.

In fact, not only Semir ploughing deep channels, many