The Crux Of The Development Of Children'S Wear Industry In China

I have to admit that our country's Children's wear The industry started late than foreign brands, so the objective gap is obvious, especially children's wear. brand The promotion is particularly evident. Good brand awareness and perfect sales promotion means are important factors for the success of foreign brand children's Clothing promotion and packaging, while the domestic children's wear brands are weak, most of them are "small brands" quietly cultivated.

　　 1, domestic children's clothing brand malnutrition

Because children's clothing production threshold is not high, and limited by the growth of children in the tall, short, fat and thin uneven, it is difficult to form a large-scale, standardized production volume, resulting in children's clothing enterprises are generally not large, OEM, miscellaneous, unlicensed factories and good and bad. Because children's clothes are "small plates", graduates from major colleges and universities seldom choose children's wear enterprises to take office, resulting in a serious lack of designers of children's wear brand industry, a serious imitation, and a lack of product personality and product culture.

Compared with domestic children's wear brands, foreign children's wear brands are not difficult to find out: Children's clothing brands abroad are novel and unique, with strong sense of fashion, and children's workmanship is fine. Domestic children's clothing brand: independent innovation, imitation and follow the wind seriously, rely on Industrial chain Rapid imitation, ordinary workmanship, low cost, low price, relatively simple varieties, difficult to form a system.

　　 2, children's clothing enterprises lack awareness of brand promotion.

I have to admit that our children's wear industry starts later than foreign brands, so the objective gap is obvious, especially the promotion of children's clothing brand is particularly obvious. Good brand awareness and perfect sales promotion means are important factors for the success of foreign brand children's Clothing promotion and packaging, while the domestic children's wear brands are weak, most of them are "small brands" quietly cultivated.

Nowadays, the post-80s generation has gradually become the main force of the parents. Different from the parents, the Post-80's pay more attention to style, quality and uniqueness, pursue brand, and more importantly, pay more attention to children's clothing brand. In particular, many parents "single generation" children "only two generations" family, children are more precious baby, hold it in hand, afraid of broken, fear in the mouth, and love is incredible, parents are willing to realize their own children dressed up colorful childhood "Creative Dream". But why is such a huge market demand for children's clothing brand, why are there few brands of children's clothing in China, and foreign brands are invincible?

The crux of the domestic children's clothing industry -- the operation fault of children's wear market

"First tier cities selling children's wear brands and two or three tier cities selling children's wear products" are important features of children's wear brand market. The development of children's clothing brands in the two or three tier cities needs big brands to guide them. First tier cities are hard to find children's clothing brand, two or three line cities can not be regarded as a strong "fault feature" is the embarrassment faced by domestic children's clothing brands, born with great fame and excellent products. added value The high brand of children's clothing is an important topic for domestic enterprises, and is also a major responsibility on the shoulders.

Children's clothing enterprises need to learn from the strong brand enterprises of adult clothing, strengthen the design, planning, and the functional departments of the market. At the same time, we need to increase the introduction and cultivation of professionals such as buyers, designers, and information. We will put forward the concept of popularizing children's clothing brand and implement the product culture step by step.